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Split test with a single page

by Chris The Traffic Blogger
2 replies
Hey all, I am currently running a split test at Cataclysm Gold Guide 20k Leveling where there is a 50% chance between two different headlines.

Basically, I just said:

random 0-1, if 1 show headline#1, else headline#2.

How do I track which headline was used after the thank you page is reached?

Currently I look to make sure that the user has a valid receipt number being passed to the thank you page before letting them get there, but this is sent automatically by clickbank when the user enters their information and clicks to buy the product. Can I pass a hidden value with POST from the main page to the purchase area and then to the thank you page?

How do you do this since we have no power over the variables within the purchasing area?

Should I track in a database which headline was used by which IP address accessing the site? And then make the logical conclusion that someone entering the thank you page with that IP was a buyer with that headline?

Anyone made a split test before with a single page instead of using multiple pages? I'd like to use this system to create 4-6 headlines and test them all at the same time.

Thanks!

Chris
#page #single #split
  • Profile picture of the author michael_gourlay
    You could put something in session or in a cookie. This will have an added bonus of letting you use the same headline when the person comes back later.. if that's something you want.

    On the success page, just read the session or cookie and store the result in a DB and then you can run queries off the data later on.

    Or you could just use google website optimizer or a similar tool.
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    • Profile picture of the author Chris The Traffic Blogger
      With the website optimizer you have to have multiple versions of the same site published correct? I'd like to stick to a single site.

      I like the idea of using a cookie to store what the last headline they used before purchasing was. Since no one will ever see the thank you page more than once, I'll just store the cookie value in a database and do searches on it later as you suggested.

      Great idea!
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