HTML vs PHP (non wordpress) - Need help!
I plan on making a few landing pages (and split testing them).. I do not want to use wordpress, but am conflicted on whether to use html or php...
All I will have on the site is a video and buy now button... I will split test various versions of the page using google analytics..
The only conflict is coming when someone told me this:
"PHP is a server-side language that allows you to do some
neat stuff on web pages.
For example, you can create dynamic pages that change
what page elements are presented to the site visitor.
I normally use php pages because it allows me to add
important data into my opt-in forms in the background,
e.g. lead source, affiliate ID for the person who sent
the visitor, etc."
If you look at the red text above, I think google analytics can handle this for me even if I use all html pages... (I just create different pages for the "variations")
What I'm concerned about is the blue text... I want the possibility to be able to track PPC ads to see which AD is converting better.. For this, I think variables will need to be passed on to my site.. like this:
AD1: xxtp://www.mylandingpage.com/?ad_id=1
AD2: xxtp://www.mylandingpage.com/?ad_id=2
AD3: xxtp://www.mylandingpage.com/?ad_id=3
Can I track parameters like this with HTML, or do I NEED Php?
The main reason I want to stick to HTML is because I think the pages will be easier for me to edit (can drag and drop photos, text and such using some editors)..
Help will be greatly appreciated!!
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