Does Bounce Rate Matter?
- SEO |
I have an Amazon niche review site ... so my goal is to get people on to my site, and click over to Amazon. I consider that a success. But doesn't that count as a "bounce" from Google's perspective?
My bounce rate is around 65%-70% overall, but I track my Amazon uniques as well, and 30% of my visitors click on over to Amazon. So for every 100 visitors, 30 are going over to Amazon, 35-40 are clicking back, and 30-35 are clicking on more than one page.
Is that good?
Should I be worrying about bounce rate, even if that means that they're "bouncing" over on to Amazon, which is exactly what I want anyway?
What do other affiliate site owners do to try to improve their bounce rate?
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