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SSLs & Dedicated IP Addresses

by ep2002
6 replies
  • SEO
    • |
So I'm getting conflicting stories here.

First I heard that Google is forcing us to get SSLs AND dedicated IP addresses for each site that has an SSL?

Now someone else is saying that SSLs won't make a difference & is telling me that the dedicated IP addresses aren't needed.

Does ANYONE who's an expert in SEO know what the truth is.

Thanks


Michelle
#addresses #dedicated #ssls
  • Profile picture of the author Rehmat
    If your server supports SNI (Server Name Identification), then you don't need a dedicated IP for an SSL cert even on a shared hosting. Dedicated IP has nothing to do with it in this case. Google has just told about SSL as a ranking factor, not about a dedicated IP. Yes if your server doesn't support SNI, then you need a dedicated IP for installing SSL on your site.
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  • Profile picture of the author a2hosting
    Is this what you're referring to? - Official Google Webmaster Central Blog: HTTPS as a ranking signal
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  • Profile picture of the author ep2002
    So I just checked & of course my hosting company doesn't support SNI on shared servers. That would be too easy.

    My issue is I have a lot of domains most of which are just interest blogs & don't make me a dime.

    I purchased 10 SSLs b/c of the deal I got only to now find out from my hosting company that I have to spend more money on dedicated IP addresses.

    Being on more then a tight budget even an extra $10/month for these o my hosting bill is going to hurt, so I wanted to check if this was absolutely necessary before I make my decision.

    So based on that article's comments that I just skimmed, it is a must for the dedicated IP addresses?

    I can't keep them shared?

    And why did some other SEOer on a different forum tell me it's ridiculous & SSL will never make a dent in ranking?

    I guess I should have asked all of this before I rushed to purchase, but the sale for the SSLs ended yesterday.

    Thank you for all your help.


    Michelle
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    • Profile picture of the author Icematikx
      Originally Posted by ep2002 View Post

      Michelle
      Michelle, I'm going to be blunt as I find being blunt is the best way to get across advice to "beginners".

      Google recently hinted that SSL would be a minor ranking factor. I say minor in the least persuasive voice ever, as in hindsight, it probably accounts for absolutely nothing. Nothing that you would notice anyway.

      If your blogs are making you nothing, then you shouldn't be investing in SSL and dedicated IP's. I don't have SSL certs on my affiliate sites, nor for any of my sites for that matter. I simply don't care about the garbage speculation that Matt Cutt's and his team throw out there.

      An SSL cert and dedicated IP will NOT help your sites to rank. If your sites aren't ranking, and aren't earning you money, then your investment has unfortunately been wasted. They aren't going to magically push you up the rankings.

      You need to start investing in real factors, like high-quality relevant links, not SSL certs and dedicated IP addresses. If none of your blogs are making you money, I would also advise ditching 9 of them and focusing on one.

      Seriously, far too many people create far too many sites, and struggle to make any of them work. Focus on one project, and get it making money. Once it's making money, then scale it up and build another. Build them one-by-one until you feel comfortable investing to automate the process (hiring content writers etc).

      Please stop listening to "gurus" and "SEO Experts". They will get you nowhere, and you'll just blow your cash. Stop believing the "hype" that people try and sell you. Stop wasting your money on rubbish.
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  • Profile picture of the author ep2002
    Blunt is fine so long as you aren't nasty & I agree with you, but the SSL was a package deal, it wasn't that I specifically went out & purchased it for blogs not making money, I wanted it more for sites that do make me money occasionally, but needed to add more domains to the 10 package deal.

    Now back to what is considered HYPE....

    So you are saying anything (or some things) written on Google's page about rankings is hype?
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    • Profile picture of the author MikeFriedman
      Originally Posted by ep2002 View Post

      So you are saying anything (or some things) written on Google's page about rankings is hype?
      No. What people say about the things written on Google's Webmaster Blog is largely hype.

      Google has said that there are over 200 ranking factors they use in their algorithm. All they said is that SSL is now one of those signals. The signals are not all equal, and by all indications, SSL is a fairly small factor. In other words, it might move a site from #500 to #450, but it is not going to move a site from #3 to #2.
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