You need to google up "Phil Rozek"

He's got enough info freely available on his site so that you can probably get there.

Google local isn't that tough. The main thing I see when a client approaches me about local is they've screwed up their NAP. That's name, address, and phone#. You want to keep that consistent across the board and on your website. No deviations.

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very simple. Create a gmail a coount, then create G+ page for your company. Complete the details like complete address, business full name, contact details, Brief description of your company. Add your other social media profile links there..,That's it!!!

Yes, but don't just rely on Google Your Business - looks to me as if they have repackaged and renamed their old products.

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Sometimes having keywords in your Google Plus page name make that page rank on Google..The solution -
1. Create a Google plus page and verify it
2. Have keywords in the Description
3. Use Name, Address and Phone number in proper manner both in your website and Google plus page
4. Build some quality links
5. Build Citation

For your business you can use G+ profile, it is very helpful for business. I have read one blog of webifly i.e Google+ is used for your business. It is very informative and help in business growth.