How to build links using Evergreen content
- SEO |
I keep hearing the phrase 'evergreen content' in the context of SEO but it turns out, most people don't really know what it means yet they keep repeating the phrase.
You have to be clear about the definition of evergreen content and the forms it takes before you can TAKE ADVANTAGE of it.
Here's a great definition of Evergreen content.
Why should YOU post evergreen content?
The best reason: You can reach out to influencers that have shared similar content in the past and ask them to share yours. This attracts niche-targeted links.
Also, you can reverse engineer the backlink footprint of similar content located on competitors' sites and ask those link sources to add your post's link too.
Some common FORMATS for evergreen content
Lists
How tos
Glossaries
Evergreen content make for great SEO.
References:
Invest in Evergreen Content - Ahrefs Blog
What Is Evergreen Content? Beginner's Guide to Evergreen Content | WordStream
The True Power of Evergreen Content - A Case Study - Moz
What other types of evergreen content can you think of? What other formats can you share that make for great evergreen content?
You have to be clear about the definition of evergreen content and the forms it takes before you can TAKE ADVANTAGE of it.
Here's a great definition of Evergreen content.
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Evergreen Content – a Definition Evergreen Content is content that remains “evergreen,” as the name implies, or fresh forever. Just like the evergreen trees we use to decorate our homes during Christmas, that remain perpetually green throughout the year, Evergreen Content retain their value through the ravages of time. When you write an article on, say, “How to impress a girl on your first date?” or “How to teach your kids to ride a bike?” – that is an example of Evergreen content. Regardless of how fast time passes by, some things always remain the same, whether it’s parents teaching their kids certain basic skills, such as riding bikes, or tying shoe laces, or single young men wanting to know what it takes to impress the opposite sex. And this is what you should keep in mind while writing Evergreen Content. Evergreen Content is something that is sustainable and long lasting, far beyond the date of publication of the content. Clearly, a report of last football match, a journalistic report on United Nation’s stats for May 2014, the latest Hollywood celebrity gossip, this season’s biggest fashion trends and fads, and so on, are not Evergreen Content. But before you know it, people will have moved on, and nobody would be interested in reading about who George Clooney dated in 2012 (a WWE wrestler), when he has already moved on and got engaged to somebody completely different (a human rights lawyer). These are short term articles with limited life spans. Evergreen Content refers to a long term article or blog post, that will always be useful to internet surfers seeking information many years into the future. Such long term articles will attract internet traffic year after year, without fail. |
| When you write an evergreen content, you’re guaranteed to live off it for years, and get the true benefit from it years from now, with consistent traffic. |
Also, you can reverse engineer the backlink footprint of similar content located on competitors' sites and ask those link sources to add your post's link too.
Some common FORMATS for evergreen content
Lists
How tos
Glossaries
Evergreen content make for great SEO.
References:
Invest in Evergreen Content - Ahrefs Blog
What Is Evergreen Content? Beginner's Guide to Evergreen Content | WordStream
The True Power of Evergreen Content - A Case Study - Moz
What other types of evergreen content can you think of? What other formats can you share that make for great evergreen content?