Wordpress Query

by 3 replies
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If I change the theme of my website, will it have any negative SEO impact? Will the URLs stay the same?

My bounce rate is currently quite high, and I think a new theme would significantly reduce this
#search engine optimization #query #wordpress
  • Changing your theme can have an SEO impact because some themes are coded better than others.

    Some themes (Premium themes) even have sufficient SEO functionality built in that you're able to drop some SEO related plugins.

    So if you're considering changing your theme be sure to look for a well coded one or go for a premium theme. This will help to ensure that your site's SEO effectiveness is improved, rather than degraded.

    Your URL's will stay the same - they are not theme related.

    The reasons for your bounce rate could be many. At one extreme your bounce rate could be high because your articles don't hold any interest for visitors.

    The other extreme is that your bounce rate is high because people find your blog as a result of looking for an answer, get the answer they want in full detail, and go off to fix whatever they needed the answer to.

    So a high bounce rate is not necessarily a bad thing - it depends on what type of blog you're running.

    However, changing your theme is unlikely, in itself, to affect your bounce rate.

    Cheers,

    Martin.
    • [1] reply
    • Thanks for the quick reply....

      I'm changing from a Prosense theme, that I think looks awful, to a the Atahualpa Theme by BytesForAll, which I think looks a load better and seems to be easier to customize.

      Do you think there will be any negative SEO impact in this instance?

      The only problem I can see is integrating adsense into the the new theme, does anyone have any experience of this?
  • The only problem I can see is integrating adsense into the the new theme, does anyone have any experience of this?
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    Wordpress Query

    If I change the theme of my website, will it have any negative SEO impact? Will the URLs stay the same? My bounce rate is currently quite high, and I think a new theme would significantly reduce this