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Hang up the SEO hat and start blogging like a champ?

by PBMax
15 replies
  • SEO
    • |
It seems that even though, ugh, backlinks still matter, it appears that INTERNAL links matter A LOT. And the very best way to get those is to add content to your site with interlinking action.

So, is it time to become rockstar bloggers and stop looking at blogging like a red-headed stepchild who we send off to some foreign website for $15 "English" posts with stuffed keywords?

Is it time to focus inward?
#blogging #champ #hang #hat #seo #start
  • Profile picture of the author Kevin Maguire
    Originally Posted by PBMax View Post

    It seems that even though, ugh, backlinks still matter, it appears that INTERNAL links matter A LOT. And the very best way to get those is to add content to your site with interlinking action.

    So, is it time to become rockstar bloggers and stop looking at blogging like a red-headed stepchild who we send off to some foreign website for $15 "English" posts with stuffed keywords?

    Is it time to focus inward?
    Internal linking really only comes into it's zone when you already have a page ranking or at least some external PR coming into the page you want to link from. They both go hand in hand, always have. To me it's never been either, but always both.
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    • Profile picture of the author Mike Anthony
      Hmmmm Ranking by internal tiered links...the new frontier


      we are working on it but just need to work out the kinks in our silo structure (accounting test site). Trying to blast our internal tier 2s with our internal tier 3s

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  • Profile picture of the author SEO-Dave
    Yes and no.

    If you have a site that's already got a lot of high quality backlinks and ranks for at least semi-competitive SERPs, what you might consider a site with Google trust/authority.

    Internal links pretty much pass full SEO benefit from day one, so when you create a new post it can rank high for semi-competitive SERPs the next day from it's internal links and it's trust/authority status.

    If you own a HIGHLY ranked site you might even gain competitive SERPs overnight. Look at what can happen when some of the big brand sites add new content, they can dominate right away.

    Gaining the same high quality backlinks from other sites do not pass full SEO benefit from day one, takes a long time to work. I think it takes between 9 months and a year for full benefit from a new backlink from an external domain.

    With this in mind new internal links can give instant traffic results, but only on an already popular site and even then you should still continue to work on new backlinks. Yes they could take a year to pass full SEO benefit, but what happens if you stop link building and loose important backlinks, your site will loose it's SERPs long term. If you stop generating new links your competitors won't.

    David
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    Freelance SEO Consultant
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    • Profile picture of the author Kevin Maguire
      Originally Posted by Stalliontheme View Post

      Yes and no.

      If you have a site that's already got a lot of high quality backlinks and ranks for at least semi-competitive SERPs, what you might consider a site with Google trust/authority.

      Internal links pretty much pass full SEO benefit from day one, so when you create a new post it can rank high for semi-competitive SERPs the next day from it's internal links and it's trust/authority status.

      If you own a HIGHLY ranked site you might even gain competitive SERPs overnight. Look at what can happen when some of the big brand sites add new content, they can dominate right away.

      Gaining the same high quality backlinks from other sites do not pass full SEO benefit from day one, takes a long time to work. I think it takes between 9 months and a year for full benefit from a new backlink from an external domain.

      With this in mind new internal links can give instant traffic results, but only on an already popular site and even then you should still continue to work on new backlinks. Yes they could take a year to pass full SEO benefit, but what happens if you stop link building and loose important backlinks, your site will loose it's SERPs long term. If you stop generating new links your competitors won't.

      David
      I picked a bad night to read the forums.

      What you have said is mambojambo , and you practially contradict what you said in your first paragraph with your second.

      Internal links pretty much pass full SEO benefit from day one

      Say's who exactly?
      Would the page not need to be, Found, Indexed, PR weighted etc.. first? The new page gains it initial PR rating from the PR value of the links Google finds it through. So for your idea to work, the algo will need to run in reverse.

      a HIGHLY ranked site you might gain competitive SERPs overnight. Look at what can happen when some of the big brand sites add new content, they can dominate right away.

      A crawler does not look at a sites existing ranking, nor does it check the phonebook to make sure you are a "Big Brand" before it decides where to "rank" a page. Correlation is not causation I'm afraid. You know those "Big Brand" guys might know a little SEO too, might even have a 50 desk SEO department.

      high quality backlinks from other sites do not pass full SEO benefit from day one,

      Say's who? Google crawls the web, follows collects all the links data, applies them a PR value, then puts them all their results on layaway til Christmas is it?

      I think it takes between 9 months and a year for full benefit from a new backlink from an external domain.

      You're only "thinking" it does now. I thought you said it was fact?

      Or maybe a fact with no guarantee?
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      • Profile picture of the author SEO-Dave
        Originally Posted by Kevin Maguire View Post

        Internal links pretty much pass full SEO benefit from day one

        Say's who exactly?
        Would the page not need to be, Found, Indexed, PR weighted etc.. first? The new page gains it initial PR rating from the PR value of the links Google finds it through. So for your idea to work, the algo will need to run in reverse.
        Of course a new webpage needs to be found, that tends to be from internal links. Do you think Google respiders the entire internet for all backlinks to a new webpage (new pages can be indexed in minutes) so it can determine where it should rank NOW?

        BTW Though not clear I meant when Google discovers internal links it appears the SEO benefit is passed on in full (or close to full) right away. Compared to new links from other domains, which takes a LONG time (IME seems to be around 9-12 months for FULL SEO benefit).

        Note: FULL, didn't say it takes 9-12 months to pass ANY SEO benefit, longer a link is live, more SEO benefit passed, the cut off point where benefit maxes out is around 9-12 months IME. I find it's the 6+ month point where significant SEO value from new links kick in.

        a HIGHLY ranked site you might gain competitive SERPs overnight. Look at what can happen when some of the big brand sites add new content, they can dominate right away.

        A crawler does not look at a sites existing ranking, nor does it check the phonebook to make sure you are a "Big Brand" before it decides where to "rank" a page. Correlation is not causation I'm afraid. You know those "Big Brand" guys might know a little SEO too, might even have a 50 desk SEO department.
        Seriously??? Have you look at Amazon.com on-page SEO, they still use meta keywords tags LOL

        Maybe you can explain how when sites like CNN, Amazon etc... post new content targeting semi-competitive SERPs they can jump straight into the top 10 without enough time for Google to spider all the backlinks?

        David
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        Freelance SEO Consultant
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  • Profile picture of the author Dennis Seymour
    If you are doing good SEO then you already do good internal linking.

    If you are indeed just outsourcing content to someone that creates a generic piece of content, and someone else posts if for you, then better teach them how you like internal linking done. For existing content, audit them and start adding the links + improving them.

    As you mentioned, it's not the only thing that matters so don't just focus on that alone.


    @Mike Anthony - LoL that's awesome.


    Have a great weekend guys!
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    • Profile picture of the author PBMax
      I'd focus on internal blog post mastery once some directory listings are manually done, citations are done (if brick and mortar), some relevant and steady blog comments are happening to create awareness and the social media & shares were rocking.

      THEN I'd start to focus on rockstar blog posts to boost page counts with a link or two inside pointing somewhere else inside and then have Jetpack or some other plugin do a "recommended posts" to keep people on the site.

      Something like all that...
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  • Profile picture of the author PBScott
    You should not have a Mono-Method approach to net marketing, don't hang up any hats, just get more hats... the more hats the better.

    Both ways you mentioned were very SEO based, SEO alone is also a bad idea.
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    • Profile picture of the author PBMax
      Originally Posted by PBScott View Post

      You should not have a Mono-Method approach to net marketing, don't hang up any hats, just get more hats... the more hats the better.

      Both ways you mentioned were very SEO based, SEO alone is also a bad idea.
      Another PB!

      The method(s) I mentioned are far from a "mono" idea. It's a mix of what's working today from backlinks to social signals, with some brand rep and engagement tossed in for good measure. On top of that, it includes boosting content/page counts on site which is always a bonus.
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  • Profile picture of the author JohnnyPlan
    So long as Google can crawl all your links from the home page, it will find interior pages and be able to rank them based on content and accessibility. It would make sense how a well interlinked site (linking from within your own blog to interior pages) would make sense as you are simply helping Google find more of your own posts.
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    • Profile picture of the author Samuel Adams
      Originally Posted by JohnnyPlan View Post

      So long as Google can crawl all your links from the home page, it will find interior pages and be able to rank them based on content and accessibility. It would make sense how a well interlinked site (linking from within your own blog to interior pages) would make sense as you are simply helping Google find more of your own posts.
      I'm not even sure why it would be so hard for Google to get to any of your blog posts or website pages, unless you are using flash or frames which they might not be able to crawl. Just be sure to have a link to a site map page where you list links to your other pages and link that to the home page and Google should be able to find everything on your site.
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      • Profile picture of the author Jeffery Moss
        Bing also uses this concept of interconnected pages for determining what is important, however the concept is somewhat different than just linking random pages together. Bing looks for a hierarchy in subject matter, often indexing a top page and all pages leading off it and when they find that pages which lead from it actually contain additional information to augment the original page, the entire site ranks better. For instance, a site that has this link structure might rank better than one which has randomly linked pages. Children clothing - Girl Clothing - Winter Wear - Scarves/Hats. You can apply this concept to any niche or theme you choose even informational.
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  • Profile picture of the author scottmacair
    Internal linking helps and since it's something we have control over it's good practice to interlink where possible however external inbound links are still the main ingredient for ranking web pages; without that nothing will rank.
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  • Profile picture of the author yukon
    Banned
    You guys blogging work too hard. I've posted more text on this forum than all the sites I've ever owned, still making money.

    I'm about to start yet another download site with approx. five thousand pages of public domain content. This time I'm going with plain HTML pages & automate most of the site from a desktop Windows app. (VB.net/MySQL) as my CMS.
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  • Profile picture of the author elcidofaguy
    Yes I agree! I've seen some remarkable traffic increase with implementing epic content together with silos... and comparing it to the amount of work with creating tiered backlinking, spinning content etc... then in most cases you could say it's a no brainer... Now mix that up with a few high quality authority links and YES indeed you are in clover!!!
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