in the long run - one authority site vs two in the same niche?

by 14 replies
16
Anyone have an opinion on one vs. two sites with virtually the same or similar products?

Would Google not downgrade if they see that both sites are selling similar things?

I wonder cause one site I'm trying to get out of a penalty even hired link delete for it now. I'm also considering an off shoot site. I guess with minimal investment it is possible it could grow over time too. Any idead?

Thanks
#search engine optimization #authority #long #niche #run #site
  • Banned
    I've done both over the years. I would never depend on a single site. Multiple domains targeting the same/similar keywords & other traffic sources outside the SERPs is the best way to go.




    That's crappy links & doesn't have anything to do with owning multiple domains in the same niche.
    • [1] reply
    • Does g00gle care if two sites are being run from the same account?

      Is there any chance of being downgraded in rankings that way or does it not matter?
      • [2] replies
  • 2 Niche Authority Sites

    I heard some crazy guy even went for 3 Niche Authority Sites, but he died of a PR overdose. Be careful out there.
    • [1] reply
    • Banned
      About to launch 10, time to get the whisky out!
  • Thanks. I hear that and my sites are legitimate online businesses. Nothing spammy here besides cleaning up one of my sites past bad seo work.
  • then you are all good - I understand you reason to hedge your bets accross 2 domains, it does double your work if tehy are going for the same keywords, but you can also try different things on each see what works best, splt test, conversion optimise etc- and ultimatley get double traffic
  • Personally I think as long as they are hosted on different servers, have different content (can be same topics but not copy) and don't cross link then it should be ok.

    After all, if both sites are ranking for the same keywords there's less space for competition right?
  • Watch this Whiteboard Friday on Moz How Google Knows What Sites You Control And Why it Matters - Whiteboard Friday - Moz
    Hope this helps!
  • If you are having the different hosting and different domain then there is no need to worry about the downgrade of the site and its a good thing to have 2 niches.
  • In my testing i preferred one big authority site rather than 2 in the same niche. You have to think of the time and cost for 2 authority site in the same niche. Managing 1 big one is easier than 2.
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