20 replies
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Hello,

Well, a client websites rankings have been dropping for a range of different keywords, they are also not even appearing for some search terms, they have been deleted off the face of Google.

I started to look into what recent changes I had made, I added quite a few follow links onto the homepage of the site, so I decided to add a rel="nofollow" attribute to those. I also discovered through some backlink software that quite a few (15+) websites, spammy websites, are referencing a link on their site.... www.********.com/i/.

I then discovered that /i/ redirects to another page on my website...ofcourse Google will count this as a valid working link, considering it redirects to a valid page. I have hundreds of these links coming from forums, spammy websites etc.

To resolve this I made a few changes to the code, so /i/ now displays a 404 error.

Will this resolve the issue? Do 404 links still hurt SEO? Do I still need to disavow these links, or shall I just leave them considering they are broken links?

All help would be much appreciated, I could imagine quite a few of us is going through a hard time atmo.

#hit #penguin
  • Profile picture of the author brettuk
    Anyone have any ideas?
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    Full-time SEO Analyst and Blogger at semtuts.com - a search engine magazine that dedicates their time, effort and knowledge into creating useful SEM posts for their users.

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    • Profile picture of the author AndresNWD
      First of all I would like to know what does Google Webmaster tools say about that site. If you have a manual penalty you would need to write a report telling them all that.
      If they're not satisfied, maybe you should work more in your backlink structure. I used this guide to make a link audit in a couple of sites and I got to release their penalties: How to Conduct a Link Audit - SEW
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      • Profile picture of the author JacobABurt
        Originally Posted by AndresNWD View Post

        First of all I would like to know what does Google Webmaster tools say about that site. If you have a manual penalty you would need to write a report telling them all that.
        If they're not satisfied, maybe you should work more in your backlink structure. I used this guide to make a link audit in a couple of sites and I got to release their penalties: How to Conduct a Link Audit - SEW
        Yes first you should check Google Webmaster tools to sure about manual penalty message from Google. If you received any message regarding penalty then you should follow the manual analysis process for your website.

        Gather all the backlinks from all the possible Link Sources (GWT, Majestic SEO, Open Site Explore).
        Check for Web page availability. Check for Links availability.
        If link is available, checked for Dofollow/Nofollow, Anchor text & Linking url of website. Analyzing the domain quality first.

        Quality of domain will be measured by PR, DA and type of webpage.

        Domain is Article site, Forum, Q&A, Bookmarking, Poorly executed guest blogs, Web directories with branded/non branded anchor text with dofollow/nofollow link then consider it as poor domain.

        Foreign language site, mirror site, c class ip domain, parked domain, consider it as poor domain.

        If domain is good, content is informative & anchor text is branded with dofollow /nofollow link, It will consider as natural links. no need to take any action.

        If domain is good and anchor text is non branded (keyword rich) with dofollow link, ask webmaster to place a nofollow tag to that link.

        If domain type is Article, Forum, Q&A or Bookmarking then first try to remove those links manually, and if don't have credentials then outreach and request wemasters to remove links.

        If not get any response from webmasters then start follow up with them. Even after multiple follow-ups won't get response, can disavow those links.

        If domain is foreign language site, mirror site, hosted on c class ip, paid networks, provides site-wide links. It will consider as unnatural/spammy links. outreach and request webmasters to remove links.

        After the complete analysis you can submit a reconsideration letter to Google to revoke the penalty.

        Hope this practice will help you revoke the penalty.

        All the best!!
        Jacob
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        • Profile picture of the author brettuk
          Originally Posted by JacobABurt View Post

          Yes first you should check Google Webmaster tools to sure about manual penalty message from Google. If you received any message regarding penalty then you should follow the manual analysis process for your website.

          Gather all the backlinks from all the possible Link Sources (GWT, Majestic SEO, Open Site Explore).
          Check for Web page availability. Check for Links availability.
          If link is available, checked for Dofollow/Nofollow, Anchor text & Linking url of website. Analyzing the domain quality first.

          Quality of domain will be measured by PR, DA and type of webpage.

          Domain is Article site, Forum, Q&A, Bookmarking, Poorly executed guest blogs, Web directories with branded/non branded anchor text with dofollow/nofollow link then consider it as poor domain.

          Foreign language site, mirror site, c class ip domain, parked domain, consider it as poor domain.

          If domain is good, content is informative & anchor text is branded with dofollow /nofollow link, It will consider as natural links. no need to take any action.

          If domain is good and anchor text is non branded (keyword rich) with dofollow link, ask webmaster to place a nofollow tag to that link.

          If domain type is Article, Forum, Q&A or Bookmarking then first try to remove those links manually, and if don't have credentials then outreach and request wemasters to remove links.

          If not get any response from webmasters then start follow up with them. Even after multiple follow-ups won't get response, can disavow those links.

          If domain is foreign language site, mirror site, hosted on c class ip, paid networks, provides site-wide links. It will consider as unnatural/spammy links. outreach and request webmasters to remove links.

          After the complete analysis you can submit a reconsideration letter to Google to revoke the penalty.

          Hope this practice will help you revoke the penalty.

          All the best!!
          Jacob
          Thank you.

          My website is still indexed, but only for the primary keywords, all other keywords has completely dissappeared. No manual action found in webmaster tools.

          Question:
          Do I still need to do the reconsideration request? Is this only if you have been completely removed, or can you do this in any situation?

          What happens if I was to straight disavow links, without asking before hand?
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          Full-time SEO Analyst and Blogger at semtuts.com - a search engine magazine that dedicates their time, effort and knowledge into creating useful SEM posts for their users.

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  • Profile picture of the author awj888
    I think you will find that the 404 could hurt you in another way as its just a broken link and the backlinks are still pointing to your site - if you are really concerned about those links coming to your site via redirect- then you could consider redirecting them to another site like google.com, but ultimatley would would be much better to try remove bad links, or disavow them - anything you do with 404 or redirect will still laave some risk - so I suggest cleaning up the backlinks if you want to protect your site in the long term.
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    • Profile picture of the author brettuk
      Originally Posted by awj888 View Post

      I think you will find that the 404 could hurt you in another way as its just a broken link and the backlinks are still pointing to your site - if you are really concerned about those links coming to your site via redirect- then you could consider redirecting them to another site like google.com, but ultimatley would would be much better to try remove bad links, or disavow them - anything you do with 404 or redirect will still laave some risk - so I suggest cleaning up the backlinks if you want to protect your site in the long term.
      Okay thanks, I'll get to it.

      I'll go straight for the Disavow route - there is no way those websites are going to manually remove all of those links.
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      Full-time SEO Analyst and Blogger at semtuts.com - a search engine magazine that dedicates their time, effort and knowledge into creating useful SEM posts for their users.

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  • Profile picture of the author Dokemion
    I manage to recover my client's punishment from Penguin 2.1.

    Here's my advice.

    1. Gather all spam links specially those bookmarking sites.
    2. Submit them to be disavowed.
    3. Wait for another Penguin update.

    Nothing will happen even after you did all the things required. You have to stop doing any SEO and wait for another Penguin update.
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  • Profile picture of the author sweezeter
    Remove the links, don't waste your clients time on the disavow.

    The disavow didn't help anyone when they refreshed Penguin and it won't help your client either. Do your client a favor and recommend the right steps to fixing Penguin.
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    • Profile picture of the author brettuk
      Originally Posted by sweezeter View Post

      Remove the links, don't waste your clients time on the disavow.

      The disavow didn't help anyone when they refreshed Penguin and it won't help your client either. Do your client a favor and recommend the right steps to fixing Penguin.
      I can't force the spammy sites to delete the link though, I doubt they even check their emails.
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      Full-time SEO Analyst and Blogger at semtuts.com - a search engine magazine that dedicates their time, effort and knowledge into creating useful SEM posts for their users.

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  • Profile picture of the author chrisv24
    I agree with the disavow route or manually deleting any toxic links that you can. People use to be a bit wary of disavow but I used it with one of my client's sites that got hit and it was perfect. We were pretty much kicked off the face of Google but now we are starting to get back to where we should be.
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  • Profile picture of the author Hemanth Malli
    Hi,

    Even my clients site got effected with the Penguin update most of the keywords dropped their ranking position.
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  • Profile picture of the author FaizanAmjad
    Here's my short tip for you grab all the spammy links and put them into disavowed. I have seen that website punctured by penguin update hasn't recovered yet. So wait for another update, hope it will fix everything.
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  • Profile picture of the author DanaMears
    Start building quality links. Improve your social media. Work them together. You have to check in the first place that these backlinks have a high PR DA and have no issues.
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  • Profile picture of the author pioner
    Get rid of all the bad baclinks with over optimized anchor text. Add fresh content and build only quality backlinks with fresh content, relevant images and videos and dilute your anchor text as much as possible.
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  • Profile picture of the author Hudson White
    First of all make sure your content is not duplicate and of high quality. And for penguin recovery tips you can read the below article:

    How to Gamble With Google Penguin 3.0: Ways to Protect Yourself « ISHIR Connect - Offshore Software Development Blog ISHIR Connect – Offshore Software Development Blog
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  • Profile picture of the author Roopatg
    If you have too many low quality backlinks, better first if you try deleting the links manually. I would feel,if you try contacting webmasters or using previous login details, atleast some links can be deleted.As the next and final alternate, you go to the disavow tool.
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  • Profile picture of the author DanaMears
    That is why it is important to keep track with your backlinks like have a list with its keyword and links.So that you'd be able to find spammy, deleted, or low quality links faster if you sort them out manually. Any tool for this? Like checking broken/deleted/low quality backlinks?
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    • Profile picture of the author he
      For links you cannot delete, use the disavow tool provided by Google
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  • Profile picture of the author suratonweb
    hello. as Google offers different algorithm and works on different factors as penguin is used to look for bad content , keywords and so on. So get back into Google and want good rank on search engine start looking for unique content and keywords, in order to help you to back in good position..
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  • Profile picture of the author IMLab
    Originally Posted by brettuk View Post

    Hello,

    Well, a client websites rankings have been dropping for a range of different keywords, they are also not even appearing for some search terms, they have been deleted off the face of Google.

    I started to look into what recent changes I had made, I added quite a few follow links onto the homepage of the site, so I decided to add a rel="nofollow" attribute to those. I also discovered through some backlink software that quite a few (15+) websites, spammy websites, are referencing a link on their site.... www.********.com/i/.

    I then discovered that /i/ redirects to another page on my website...ofcourse Google will count this as a valid working link, considering it redirects to a valid page. I have hundreds of these links coming from forums, spammy websites etc.

    To resolve this I made a few changes to the code, so /i/ now displays a 404 error.

    Will this resolve the issue? Do 404 links still hurt SEO? Do I still need to disavow these links, or shall I just leave them considering they are broken links?

    All help would be much appreciated, I could imagine quite a few of us is going through a hard time atmo.

    I highly recommend you to disavow any link that you find suspicious. Try your best to stay away from black hat tactics as well.

    Check Google webmaster tools and submit a list of all URLs that you find not worthy of having. The chances are that it may not improve your website's rankings at all but it still worth the try. Keep going with a decent marketing campaign and see if that helps the rankings over time or not. If not, then mostly you need to re-evaluate your marketing campaign and see where you are going wrong.
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