Web 2.0 Blog Links - Whitehat or Blackhat?

22 replies
  • SEO
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I'm running a blog and somebody recommended to me to boost my SEO by creating two Web 2.0 blogs (wordpress.com, blogger.com) with keyword optimized articles, etc.. and linking back to my blog from them. The strategy would also involve pinging from blog comments, article submissions, social bookmarking submissions and whatnot. I'm not even sure I'm explaining this correctly, because so far I don't completely understand the idea.

Anyways, he claims this is very useful and a complete whitehat tactic. Then a friend told me this is blackhat, because I'm not making clear that the web 2.0 blogs are mine.

I want to stay completely on the whitehat side with my blog, because I have a lot of value to offer and it's very important not to get penalyzed because of stupid mistakes.

So my two questions:

1. Is this tactic blackhat or whitehat? How big is the risk I will get a penalty?

2. Is this even a useful tactic or is this completely outdated? How much will it help my SEO?

I'm thankful for any input!
#blackhat #blog #links #web #whitehat
  • Profile picture of the author greenowl123
    I think this is mostly a white hat technique, although technically any time you are trying to build links to improve SEO and try "to get over on Go0gle", it is black hat (at least in the big G`s eyes).

    More importantly, what you are talking about doing is sooooo 2010 and early 2011 (pre-Penguin update).

    The method you are talking about used to work at that time. Not so much anymore. I know because I was doing what you are talking about, plus a few things a little bit more advanced back in those days and I was getting lots of my blogs high in the SERP`s

    I don`t waste my time with SEO any longer, since it is so unpredictable and constantly changing.
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    • Profile picture of the author DrBloggood
      Originally Posted by greenowl123 View Post

      I think this is mostly a white hat technique, although technically any time you are trying to build links to improve SEO and try "to get over on Go0gle", it is black hat (at least in the big G`s eyes).

      More importantly, what you are talking about doing is sooooo 2010 and early 2011 (pre-Penguin update).

      The method you are talking about used to work at that time. Not so much anymore. I know because I was doing what you are talking about, plus a few things a little bit more advanced back in those days and I was getting lots of my blogs high in the SERP`s

      I don`t waste my time with SEO any longer, since it is so unpredictable and constantly changing.
      That's a very useful answer. So what would you recommend for SEO - just optimizing the post itself, filling out the Yoast tool and then just sit back and wait?
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      • Profile picture of the author greenowl123
        Originally Posted by DrBloggood View Post

        That's a very useful answer. So what would you recommend for SEO - just optimizing the post itself, filling out the Yoast tool and then just sit back and wait?
        Personally, I don`t bother doing SEO these days. It is too unpredictable and ever-changing. There are much easier ways to get traffic (paid ways such as PPC, PPV, off-line advertising, etc.).
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        • Profile picture of the author MikeFriedman
          Originally Posted by greenowl123 View Post

          Personally, I don`t bother doing SEO these days. It is too unpredictable and ever-changing. There are much easier ways to get traffic (paid ways such as PPC, PPV, off-line advertising, etc.).
          So you posted in an SEO forum just to tell everyone that you are not doing SEO?

          Awesome.
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          • Profile picture of the author greenowl123
            Originally Posted by MikeFriedman View Post

            So you posted in an SEO forum just to tell everyone that you are not doing SEO?

            Awesome.
            The OP originally posted this question in the main forum and that is where I responded to him.

            Then the thread was moved here, and he asked me (specifically me) another question and I decided to answer him (specifically him) again with my sincere opinion.

            Sorry to step on your toes. If SEO gets you good results, more power to you, to each his own and I wish you the best.

            Have an "awesome" day !
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            • Profile picture of the author PTR
              Elcidofaguy's response and recommendations get my vote - focus on your main site and improving that; setting up satellite sites and playing other games just distracts you from your main focus.
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            • Profile picture of the author MikeFriedman
              Originally Posted by greenowl123 View Post

              The OP originally posted this question in the main forum and that is where I responded to him.

              My bad.

              We get a lot of the "SEO is dead" crowd in here from time to time which always makes me wonder, "So why are you hanging out in an SEO forum then???"
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        • Profile picture of the author elcidofaguy
          Originally Posted by greenowl123 View Post

          Personally, I don`t bother doing SEO these days. It is too unpredictable and ever-changing. There are much easier ways to get traffic (paid ways such as PPC, PPV, off-line advertising, etc.).
          True to an extent... But also there is a fine line between achieving a ROI... I personally use PPC and ads for some of my campaigns... However I have found that this approach is a pain too.... Well especially when it comes to Google Adwords.. For example if you're an affiliate you have the bridge policy to contend with, if you want to build a list - forget it the info harvesting policy will bite you in the ass... and then of course there is user safety with having to water down your sales copy and plastering disclaimers, disclosures all over the place... You can also forget popups, exit captures etc... If you're lucky you'll get your head around all of this in time otherwise - most people who are IM'ers are gonna lose their ad accounts before they even get out of the door.... and... a ton of money down the drain!

          In my opinion both are good! I like SEO because Google is just an algo and can be beaten... PPC is cool as you get results real quick but only for short term in my opinion or for testing new ideas... If you can use both - more power to you!
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  • Profile picture of the author salegurus
    Belongs In The SEO Forum....
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  • Profile picture of the author rmacklyn
    Web 2.0 is completely white hat technique. Any ways this is a content curation site and any websites with content updation on a regular basis makes sure that there are lots of potential to come up with from SEO point of view.
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  • Profile picture of the author Mike Anthony
    Originally Posted by DrBloggood View Post

    I'm running a blog and somebody recommended to me to boost my SEO by creating two Web 2.0 blogs (wordpress.com, blogger.com) with keyword optimized articles, etc.. and linking back to my blog from them. The strategy would also involve pinging from blog comments, article submissions, social bookmarking submissions and whatnot. I'm not even sure I'm explaining this correctly, because so far I don't completely understand the idea.

    Anyways, he claims this is very useful and a complete whitehat tactic. Then a friend told me this is blackhat, because I'm not making clear that the web 2.0 blogs are mine.
    I don't kow why people in this thread are telling you nonsense but if you are asking whether according to Google it is black hat -

    YES

    creating properties and linking back with anchor text IS black or grey hat. No way Jose its white hat.

    White hat is when THE WEBMASTER decides to link to you not when you link back to yourself.

    People are trying hard to convince themselves that what they do is white hat but they are not convincing Google to change their definition.

    That said you can still decide to go grey hat as most people here do (including myself) and thousands of big businesses but strictly speaking it is what it is.
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    • Profile picture of the author DrBloggood
      Originally Posted by Mike Anthony View Post

      I don't kow why people in this thread are telling you nonsense but if you are asking whether according to Google it is black hat -

      YES

      creating properties and linking back with anchor text IS black or grey hat. No way Jose its white hat.

      White hat is when THE WEBMASTER decides to link to you not when you link back to yourself.

      People are trying hard to convince themselves that what they do is white hat but they are not convincing Google to change their definition.

      That said you can still decide to go grey hat as most people here do (including myself) and thousands of big businesses but strictly speaking it is what it is.
      Yeah, that makes sense - blackhat is anything that tries to game the algorithm.

      Is my supposed strategy worth the effort then or not, in your opinion?
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  • Profile picture of the author Dewan Bayney
    Google's stance = If your intention is to game the rankings (Anything SEO) then that action in their eyes is blackhat. It is super black and white no grey area there.

    BUT

    As Mike mentioned most of us are somewhere in the grey area - should you do it? probably

    The right answer/mindset is create shareable, valuable content and get it in front of large traffic streams for it to get legs of its own.
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    • Profile picture of the author nik0
      Banned
      It ain't whitehat but a few web2.0's definitely won't hurt your rankings, if I have to chose from all public links that are easy to achieve I would pick web2.0's as they at least add some decent relevancy (obvious depends what you post but still)
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  • Profile picture of the author pioner
    To me its white hat as you will create back links from most trust sites with PR 9. Just make sure you use unique articles related to your niche, add 1 or 2 images and embed YouTube video as well...This make your back links completely look legit.
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  • Profile picture of the author seotechlab
    this is 100% white hat but use every time unique article
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    • Profile picture of the author MikeFriedman
      Originally Posted by pioner View Post

      To me its white hat as you will create back links from most trust sites with PR 9. Just make sure you use unique articles related to your niche, add 1 or 2 images and embed YouTube video as well...This make your back links completely look legit.
      Originally Posted by seotechlab View Post

      this is 100% white hat but use every time unique article
      Well, there you go. It must be whitehat. These two said so.
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  • Profile picture of the author SEOWizard417
    Well, any linkbuilding for manipulating rankings is frowned upon by Google. With that being said, building some high quality web 2.0 properties to point to your site is totally fine. Just be sure to use good content and don't overuse your keywords as anchors. However, you need to treat these properties like actual blogs. Updating the content or doing linkbuilding to these properties will be needed for them to have any kind of real value.
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  • Profile picture of the author elcidofaguy
    Hold on.... Lets clarify one thing... If you build a backlink with the aim of improving your ranking then its against Google's guidelines from the start... and its not white hat that is for sure!... But regardless of hat colour - you need to make sure of the following:

    1) You have other links pointing to other places other than your money site... Otherwise Google algo is going to detect that you are attempting to manipulate the rankings...

    2) Add some quality content and not spammy stuff..

    3) Stay away from commercial anchor text for your keywords.. This is a very obvious indicator..

    4) Keep your backlinking velocity low...

    If you want to do whitehat then all you have to do is nothing! Then you'll soon realize that every website on page 1 has in fact manipulated the SERPs in some way... If you have any backlinking analysis tools (I use market samurai) then you'll see what I mean...
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  • Profile picture of the author DrBloggood
    Thanks a lot for your replies, guys, this is a lot clearer to me now!

    What I take from this thread is that academically speaking, it's blackhat, but if done in the right way, it's not that risky.

    However, the question remains if it makes sense to invest time and work in this strategy, or if there is a different strategy that would bring in much more traffic with the same effort. One really has to be careful to choose a (kind of) optimized strategy and not just ANY strategy that works a little bit.

    What's a better way of spending energy on SEO efforts, what would you recommend?
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    • Profile picture of the author elcidofaguy
      Originally Posted by DrBloggood View Post

      What's a better way of spending energy on SEO efforts, what would you recommend?
      These days after all these penguins and pandas getting released lol - I recommend the following approach:

      The safe approach:

      1) Write epic content! In the end that's what Google really wants.. Check out the CMI - content marketing institute. Tit for tat the time and effort to creating this is less in my experience to implementing backlining strategies that I outline below...

      2) Give out free reports or some juicy bits of your epic content on the provision that they share it on social media... There are tons of plugins that help you do that...

      Points (1) and (2) will give search engines the necessary signals that your content is really helpful/meaningful to users.... Rinse and repeat and build your site and you should get natural links to your site.... In fact if that's the only thing you do - then I reckon you will still do extremely well (which I highly recommend), but it will take time, like everything else....

      Low Risk:

      3) If you want to boost it a little... Then I would proceed with some backlinking... However you can do this through guest article postings on relevant sites.. contact the web owners and ask them.. If your stuff is good they will appreciate it... Always make sure that when you create a link to your site throw in a few dud ones like to wiki etc.. so that is appears natural... and don't be heavy on commercial keywords as your backling profile needs to look natural ... and also some of those links need to go to deeply nested pages....

      Getting Riskier and at ADVANCED level!

      4) Tiered link buidling - some say 3 tiers, but 2 is okay in my books... You need to start using tools like GSA (my preference) ... and use a virtual server to get the job done plus IP proxies etc.... Costs are now going up for this type of operation lol but worth it if you're planning to expand your online business... Also you need to make sure the resources you create are DOFOLLOW - I say that as there are a lot of crap tools out there which will give you zero results!... Plus this stuff will take time to learn.. however this is when you get the big guns out and is a ton of fun in my opinion.... But proceed with caution!

      5) Alternatively or in addition buy old domains which have good authority, re-establish content and over time and drop that link to your site... Basically you're creating a PBN... Now make sure that the hosting for these are completely different to where your money site is... Costs money... but when you compare it to PPC its way, way cheaper!!!

      With backlinking you need to be slow and steady... If your web traffic is like 100 visitors per month then only create 1 link for that month... As traffic increases, you can also increase your velocity but my rule is to keep it below 10%. For link profile I would say around 10-20% should be your target keywords, for the rest its just boiler plate text i.e. website name, click here etc...

      I'm thinking of writing a tutorial on this... But that's a lot of time on my part... Reaching out to all concerned - Is there any interest for that? As sadly it seems many folks out there have really given up on SEO when in fact SEO has simply evolved...

      Hope that helps!!! Good luck!
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