Silo structure

by 3 replies
4
Hi there!
I'm working for a landscaping company with multiple offices all over the big metro area and I made a whole website targeting metro area name + type of job (Seattle Retaining walls, Seattle Landscape Design, etc) with over 100 pages like this. I also made specific pages for small cities like "Tacoma Landscaping" and made local citations for these pages.
This is pretty much classic model for local service company with multiple offices.

Right now I'm trying to figure out silo structures and I think that I can benefit from it by creating silos with "city name + Landscaping" and create 50-100 pages under each silo like

Silo #1 Seattle Landscaping
Page - Seattle Landscape Design
Page - Seattle Landscape Miantenance
Page - Seattle Retaining Walls, etc
Page - Seattle paving Contractor

Silo #2 Tacoma Landscaping
Page - Tacoma Retaining Walls
Page - Tacoma paving Contractor
.......

What do you think? Or silo "Landscaping" is not relevant enough to "Retaining Walls" and "paving stones"?
How many Silos can I make? Could it be 10-15? Would big amount of pages with almost similar titles but different content will work for google?
#search engine optimization #silo #structure
  • Banned
    Break each one of those keywords down into their own silos.

    Example silo/URL site structure for the keyword Seattle Landscaping:
    • domain.com
      • domain.com/
        • domain.com/seattle-landscaping/
        • domain.com/seattle-landscaping/
        • domain.com/seattle-landscaping/
        • domain.com/seattle-landscaping/
        • etc...

    On each supporting page use the exact keyword anchor-text pointing back to the main silo page that your trying to rank in Google SERPs.

    Build quality external links pointing at both the main silo page & supporting pages as needed. Some keywords can get by with only a handful of external links, just depends on how tough the SERP competition is for each keyword.

    If you want to get creative go to Yelp & search for Seattle neighborhoods (hxxp://www.yelp.com/c/seattle/landscaping) & target those GEO location keywords. Google knows those neighborhoods (below) are located in Seattle.

    List of Seattle neighborhoods.
    • Ballard
    • Belltown
    • Capitol Hill
    • Central District
    • Downtown
    • First Hill
    • Fremont
    • Georgetown
    • Greenwood
    • International District
    • Northgate
    • Pioneer Square
    • Queen Anne
    • SoDo
    • University District
    • Wallingford
    • [1] reply
    • Got it! Thank you very much!
      • [1] reply

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  • 4

    Hi there! I'm working for a landscaping company with multiple offices all over the big metro area and I made a whole website targeting metro area name + type of job (Seattle Retaining walls, Seattle Landscape Design, etc) with over 100 pages like this. I also made specific pages for small cities like "Tacoma Landscaping" and made local citations for these pages. This is pretty much classic model for local service company with multiple offices.