How Long Do Links Take To Rank A Page (Answer Inside)

by nik0 Banned
37 replies
  • SEO
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Just published a post on a MozRank 4+ / DA32 domain (it was a PR4 previously but Google likes to lower the pagerank of domains that they suspect from link selling so now it shows as PR n/a, I just checked and the PR5 link from Harvard.edu is stil in place) with 1 OBL, the money site is aged already, the links was posted 5 days prior to starting this thread.

Keywords went from

- #6 to #5 for a 1300 exact search keyword
- #6 to #4 for a 1900 exact search keyword (popped up at #3 for a few hours)
- #6 to #4 for a 2400 exact search keyword
- #7 to #4 for a 390 exact search keyword

Not a bad improvement from one single link I would say,

So long for links giving a considerable amount of ranking benefit after 9-12 months like some like to claim.

Then why does it take so long for new sites to rank? Two reasons really:

1) Google likes to annoy webmasters, especially new ones, kind of unfair if you ask me
2) One link might pass the juice quite quickly but when you build many links it seems like it's being funneled and thus it slowly drips making it take forever to see the full effect (though never longer then 4-5 months from my personal experience).

Anyway my point:

- If you buy links for an aged site you will have to see a significant increase in rankings within 7 days time.

If not there are a few possibilities

- In rare cases there is a randomeness that plays a role that can make it take up to 6 weeks I've noticed

- Your rankings are freezed already, probably caused by the ranking algorithm, this can often be solved by adding some real legit links.

- You deal with a manual penalty

- You deal with a Penguin penalty

It could also be that the links you bought leads to an algorithm penalty or freeze so to say, however it's more likely that you would drop in such case so most of the time you can filter that out.

Algorithm based (non Penguin/Panda) penalties are nasty though as they are hard to identify, it often has to do with certain footprints and anchors. It's a myth that only Penguin deals with spam links, the live running algorithm deals with a ton of things as well and this often results in a site not ranking no matter how many new links you add.

The solution in such case is to add a certain type of links to get things moving again and that is different in every single case and depends on your existing link profile.

I've had clients that were stuck with the links we build, instead he decided to take it in his own hands and achieved some natural appearing links at huge authority sites in his niche. This was cause he hosted a certain event and that resulted in links. Almost instantly he started to rank again after a few months of idleness, and he ranked much higher then ever before. Almost unlikely high. I checked the PR of the links and such (only a handful) and there was definitely not enough strength in them to make such jumps (we're talking about pretty competitive keywords here, not some weak stuff). I asked the previous client what else he did and he said that's all.

I was kind of stunned 5 PR0 links on brand new pages skyrocketed him to the top 3 for keywords with 10k+ exact searches.

The only conclusion I could draw from that is that the self named algorithm "freeze" penalty was lifted and that he also got the full effect of the links that we build for them, and we build a LOT as he was a high budget client (well high, $300/month).

Later on I tried to replicate this effect on other clients that were stuck. I assigned some PR3 domains and dedicated them solely to them. Added a handful of pages and NOTHING. It simply wasn't replicatable.

People think Google is just a stupid algorithm but they are quite more advanced then most people think. You can't replicate authority links on huge sites and thus signals from highly relevant authority sites, no matter how hard you try (unless you obviously reach out to them). So keep that in mind next time when you're stuck.

There are a few things you can do to avoid getting stuck though:

- Avoid the same footprints (very important one)
- Increase number of relevant links
- Don't post on the same platforms over and over

That's it, use it to your advantage I would say!
#answer #inside #links #long #page #rank
  • Profile picture of the author rmacklyn
    Wonderful description. I am eminently pleased for the procedural approach for the ranking of keywords in google. In fact I am also gonna try this out. Lets see how much difference it make?
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  • Profile picture of the author imakash209
    A nice description.. As new panda and penguin update help more who write HQ contents and strong backlinks.
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  • Profile picture of the author alex fernandes
    Google does not disclose the exact details of the algorithm. We only know that Penguin affects bad links and Panda affects low quality content. Your advice is noteworthy.
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  • Profile picture of the author creat1veone
    Thank you for making this report, I'll certainly save some of it into my SEO tips archive.
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  • Profile picture of the author pipskok
    the reason behind not allowing new sites to enter so quickly is global monopoly theory. traffic > is money on the internet. and once again only 2% of people will control this traffic in the end. wierd yes but the more you think how the whole thing started and where it is going you can see this unfolding like that.
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    • Profile picture of the author aygabtu
      Moving from #6 to #5, or #6 to #4, is not really statistically significant. On a daily basis a site can move around in the SERPs. If it moved up 5-10 spots, then I'd say you saw a reaction to the links you built.
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      • Profile picture of the author MikeFriedman
        Originally Posted by aygabtu View Post

        Moving from #6 to #5, or #6 to #4, is not really statistically significant. On a daily basis a site can move around in the SERPs. If it moved up 5-10 spots, then I'd say you saw a reaction to the links you built.
        Totally agree. The movement you saw could be from the links. It might not be from the links. It might be from links built a month ago. It might be because the site in front of you lost links or changed their content.

        There are far too many variables here to say that it was the links you added.
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        • Profile picture of the author nik0
          Banned
          Originally Posted by MikeFriedman View Post

          Totally agree. The movement you saw could be from the links. It might not be from the links. It might be from links built a month ago. It might be because the site in front of you lost links or changed their content.

          There are far too many variables here to say that it was the links you added.
          Far too many variables is a bold statement.

          The site hasn't received a single links prior to this link for more then a year already.

          The site rankings have been very stable, not a tiny difference.

          All keywords improved so we can rule out a site in front of me losing links.

          The rankings have improved considerable on average from #6 to #4, now if it went from #15 to #13 would be a complete different case obvious as then you have a dozen sites above you so much more variables.

          Obvious it has to do with that link, yeah it's not scientific but it makes pretty much sense when a site receives a link that turns a domain into a PR3-PR4 (the domain that links to it has a link from a PR5 Harvard page, with only 1 OBL on that page) and still you think it has to do with other factors.

          That's same like buying a service and leaving a review, yeah I used their service and I moved considerably up, but it could have been anything really so I have no idea whether it worked lol.
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          • Profile picture of the author MikeFriedman
            Originally Posted by nik0 View Post

            Far too many variables is a bold statement.

            The site hasn't received a single links prior to this link for more then a year already.

            The site rankings have been very stable, not a tiny difference.

            All keywords improved so we can rule out a site in front of me losing links.

            The rankings have improved considerable on average from #6 to #4, now if it went from #15 to #13 would be a complete different case obvious as then you have a dozen sites above you so much more variables.

            Obvious it has to do with that link, yeah it's not scientific but it makes pretty much sense when a site receives a link that turns a domain into a PR3-PR4 (the domain that links to it has a link from a PR5 Harvard page, with only 1 OBL on that page) and still you think it has to do with other factors.

            That's same like buying a service and leaving a review, yeah I used their service and I moved considerably up, but it could have been anything really so I have no idea whether it worked lol.
            It's not a bold statement. It's a fact in the SERPs that there are a ton of variables. You cannot control anyone else potentially linking to the site. You cannot control other sites ahead of you making changes to their site or losing links.

            So yeah, it is a pretty big stretch to say that ranking movement of 1 or 2 spots is definitely from one link placed a week before.
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            • Profile picture of the author nik0
              Banned
              Originally Posted by MikeFriedman View Post

              It's not a bold statement. It's a fact in the SERPs that there are a ton of variables. You cannot control anyone else potentially linking to the site. You cannot control other sites ahead of you making changes to their site or losing links.

              So yeah, it is a pretty big stretch to say that ranking movement of 1 or 2 spots is definitely from one link placed a week before.
              You really expect a site to climb from #6 to #1 with 1 link?
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              • Profile picture of the author MikeFriedman
                Originally Posted by nik0 View Post

                You really expect a site to climb from #6 to #1 with 1 link?
                Depends on the competition, but that has nothing to do with this.

                A site could move from #6 to #4 by doing nothing at all and just by something negative happening to 2 webpages ahead of it. Google may have found other links to the site you do not even know about.

                Like I said, there are just far too many variables to do something like this once and then declare that links take a week to impact rankings. Google may not have even known the link existed after just one week.
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                • Profile picture of the author nik0
                  Banned
                  Originally Posted by MikeFriedman View Post

                  Depends on the competition, but that has nothing to do with this.

                  A site could move from #6 to #4 by doing nothing at all and just by something negative happening to 2 webpages ahead of it. Google may have found other links to the site you do not even know about.

                  Like I said, there are just far too many variables to do something like this once and then declare that links take a week to impact rankings. Google may not have even known the link existed after just one week.
                  Oh my god, if it takes Ahrefs 1-2 days to spot the link it definitely won't take longer for Google. Results in one week is nothing new, it has been like that for ages.
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                  • Profile picture of the author MikeFriedman
                    Originally Posted by nik0 View Post

                    Oh my god, if it takes Ahrefs 1-2 days to spot the link it definitely won't take longer for Google. Results in one week is nothing new, it has been like that for ages.
                    Again, one thing has nothing to do with the other. They are not crawling the same pages at the same time. There will be times that Ahrefs finds a link before Google. Not often. It just has to do with where their spiders are and what they are crawling on a particular day.

                    Like I said though, your conclusion is completely flawed. It could be from the link you placed. I'm not saying it is or it isn't. I'm saying that there is absolutely no way that you can conclusively say it was.

                    It also could be a complete coincidence that you built one link and the ranking went up 1-2 spots a week later.

                    Not to mention the fact that you are declaring that links work within a week because you did it one time. That would be about the equivalent of me walking out my front door right now and if it started to rain, declaring that every time I walk out my front door it rains.
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                    • Profile picture of the author nik0
                      Banned
                      Originally Posted by MikeFriedman View Post

                      Again, one thing has nothing to do with the other. They are not crawling the same pages at the same time. There will be times that Ahrefs finds a link before Google. Not often. It just has to do with where their spiders are and what they are crawling on a particular day.

                      Like I said though, your conclusion is completely flawed. It could be from the link you placed. I'm not saying it is or it isn't. I'm saying that there is absolutely no way that you can conclusively say it was.

                      It also could be a complete coincidence that you built one link and the ranking went up 1-2 spots a week later.

                      Not to mention the fact that you are declaring that links work within a week because you did it one time. That would be about the equivalent of me walking out my front door right now and if it started to rain, declaring that every time I walk out my front door it rains.
                      I did it one time? I've sold 1000's of packages and served 100's of monthly clients over the last 2 years. I've done it 1000's of times.

                      We're not talking about some crappy web2.0 that takes ages to be crawled lol, we're talking about some powerful link here one level away from a PR5 page on Harvard, lol teach me about link building.

                      You dudes are getting more funny every day. Heck you rank sites yourself, don't you see results within a week 9 out of 10 times? I ain't talking about brand new sites going from nowhere to page 1, talking about established sites that you point solid/strong links at. If you can't get results 9 out of 10 times there must be something very wrong with your setup. Unless the client already deals with a penalty or other issue's of course, yeah then it takes longer, if there are no issue's I can put my watch on it.
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                      • Profile picture of the author MikeFriedman
                        Originally Posted by nik0 View Post

                        I did it one time? I've sold 1000's of packages and served 100's of monthly clients over the last 2 years. I've done it 1000's of times.
                        No. You said you placed one link, site went up 2 spots in a week, so links take a week to work.

                        We're not talking about anything else.

                        Originally Posted by nik0 View Post

                        You dudes are getting more funny every day. Heck you rank sites yourself, don't you see results within a week 9 out of 10 times? I ain't talking about brand new sites going from nowhere to page 1, talking about established sites that you point solid/strong links at. If you can't get results 9 out of 10 times there must be something very wrong with your setup. Unless the client already deals with a penalty or other issue's of course, yeah then it takes longer, if there are no issue's I can put my watch on it.
                        I don't place one link for a webpage and sit back to wait and see what happens. Not to mention, most of the SERPs I'm working in are so competitive that if you just placed one link and did nothing else, you would probably go backwards.
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                        • Profile picture of the author nik0
                          Banned
                          Originally Posted by MikeFriedman View Post

                          No. You said you placed one link, site went up 2 spots in a week, so links take a week to work.

                          We're not talking about anything else.



                          I don't place one link for a webpage and sit back to wait and see what happens. Not to mention, most of the SERPs I'm working in are so competitive that if you just placed one link and did nothing else, you would probably go backwards.
                          Lol you're almost as worse as the other Mike.

                          Link or links, on a site that already ranks near page one or on page one, have an effect within 1 week, funny you seem to deny that.

                          Where did I say the domain is penalized? Oh yeah that 1st paragraph, that's not penalized, Google is removing the PR from a site to remove the incentive from a buyer, Matts words not mine. Why on earth would they do that if they could take away the juice? Simply, they can't. Only when a domain is deindexed it would presumably not pass any juice/pagerank, and that's obvious not the case. Heck for what would I link from a deindexed domain.
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                          • Profile picture of the author MikeFriedman
                            Originally Posted by nik0 View Post

                            Link or links, on a site that already ranks near page one or on page one, have an effect within 1 week, funny you seem to deny that.
                            There is not a single SEO on the planet that would not deny that.

                            That's another incorrect statement. Where the site ranks has nothing to do with how fast links take effect.
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                          • Profile picture of the author Mike Anthony
                            Originally Posted by nik0 View Post

                            Where did I say the domain is penalized? Oh yeah that 1st paragraph, that's not penalized, Google is removing the PR from a site to remove the incentive from a buyer, Matts words not mine. Why on earth would they do that if they could take away the juice? Simply, they can't. Only when a domain is deindexed it would presumably not pass any juice/pagerank.
                            ROFL......Oh good night. This is just too funny coming from someone claiming in another thread to know it all.

                            https://www.mattcutts.com/blog/why-d...erank-go-down/

                            In particular, earlier this year on [website] we saw links labeled as sponsored that passed PageRank, such as a link like [example link]. That’s a clear violation of Google’s quality guidelines, and it’s the reason that [website]‘s PageRank AS WELL AS OUR TRUST in the website has declined.
                            Why in the word would Google penalize a site and leave the only thing that matters in place - the ability to pass on pagerank?

                            Let me stick a fork in it since Nik0 actually quotes Matt as his source. Watch this video (pretty short and sweet)

                            https://www.youtube.com/watch?v=tGQRMkiIA2U

                            IS THAT CLEAR ENOUGH FOR YOU NIK0???

                            Link building guru?

                            /thread.....reason? Epic fail
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                      • Profile picture of the author Mike Anthony
                        Originally Posted by nik0 View Post

                        We're not talking about some crappy web2.0 that takes ages to be crawled lol, we're talking about some powerful link here one level away from a PR5 page on Harvard, lol teach me about link building.
                        Again somebody please clarify for me what the OP meant when he said the site was showing PR N/A because of selling links. I am about to break out in uncontrollable laughter if he means exactly as it reads and he is calling this a powerful link.
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                    • Profile picture of the author Mike Anthony
                      Originally Posted by MikeFriedman View Post

                      Like I said though, your conclusion is completely flawed. It could be from the link you placed. I'm not saying it is or it isn't. I'm saying that there is absolutely no way that you can conclusively say it was.
                      MIKEF

                      perhaps you could clarify for me because the fact that none of you have mentioned this probably means I am reading this wrong but doesn't the OP say in the first paragraph that this sites is in fact penalized from passing on authority?

                      I must be reading it wrong because if I am reading it right the whole thread is a complete joke.
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                      • Profile picture of the author MikeFriedman
                        Originally Posted by Mike Anthony View Post

                        MIKEF

                        perhaps you could clarify for me because the fact that none of you have mentioned this probably means I am reading this wrong but doesn't the OP say in the first paragraph that this sites is in fact penalized from passing on authority?

                        I must be reading it wrong because if I am reading it right the whole thread is a complete joke.
                        Yeah, I didn't want to get into the whole "links from a de-indexed site still pass on ranking power Dori Friend theory" thing.

                        There was enough of a flaw with the whole concept as it was.
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                        • Profile picture of the author Mike Anthony
                          Originally Posted by MikeFriedman View Post

                          Yeah, I didn't want to get into the whole "links from a de-indexed site still pass on ranking power Dori Friend theory" thing.

                          There was enough of a flaw with the whole concept as it was.
                          Yeah but that s a WOWZER of an additional flaw. As I recall Dori came up with that one around the time her public PBN got the snot slapped out of it and I don't think even Dori would claim that a PR N/A penalized site qualifies as a powerfuil link.

                          The idea that Google penalizes a site by taking away its PR but continues to give it the same power to rank sites IS ONE OF THE SILLIEST IDEAS ever to be floated by public link sellers to dupe their clients the links are still good even after they get deindexed.

                          its official - this thread and the OP is a complete joke.

                          I guess we should all go out and buy deindexed domains or go scouring for PR N/A with age. Pure Garbage. You might expect this from a newb not one claiming they can teach on link building ---LOL ...that claim just bit the dust.
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                          • Profile picture of the author MikeFriedman
                            Originally Posted by Mike Anthony View Post

                            Yeah but that s a WOWZER of an additional flaw. As I recall Dori came up with that one around the time her public PBN got the snot slapped out of it and I don't think even Dori would claim that a PR N/A penalized site qualifies as a powerfuil link.
                            Yes, about 2 weeks after launching Backlink Beast (I think that was the name) with the Callen brothers, Google started their public blog network de-index run.... BMR and ALN were the big ones hit, but Backlink Beast got thrashed too....

                            So to keep people from cancelling their $135/month subscriptions, out came this theory that de-indexed domains were still pushing up rankings.
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                            • Profile picture of the author nik0
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                              Originally Posted by MikeFriedman View Post

                              Yes, about 2 weeks after launching Backlink Beast (I think that was the name) with the Callen brothers, Google started their public blog network de-index run.... BMR and ALN were the big ones hit, but Backlink Beast got thrashed too....

                              So to keep people from cancelling their $135/month subscriptions, out came this theory that de-indexed domains were still pushing up rankings.
                              Ain't saying deindexed domains are useful but there is some theory behind it.

                              Take a Penguin penalized domain for example.

                              1) We move the site

                              2) We setup a redirect

                              3) We deindex the site in Google webmasters to avoid duplicate issue's.

                              4) The site keeps ranking

                              How is it possible it still passes juice when it's deindexed.

                              Or maybe we all go wrong with deindexing the whole domain here as most of these redirect solutions don't work very long.
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                              • Profile picture of the author MikeFriedman
                                Originally Posted by nik0 View Post

                                Ain't saying deindexed domains are useful but there is some theory behind it.

                                Take a Penguin penalized domain for example.

                                1) We move the site

                                2) We setup a redirect

                                3) We deindex the site in Google webmasters to avoid duplicate issue's.

                                4) The site keeps ranking

                                How is it possible it still passes juice when it's deindexed.

                                Or maybe we all go wrong with deindexing the whole domain here as most of these redirect solutions don't work very long.
                                That has nothing to do with the domain. The redirect is telling Google the page no longer exists. The links get transferred from pointing to the original page to a new page. That's what a 301 redirect does.
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                                • Profile picture of the author Mike Anthony
                                  Originally Posted by MikeFriedman View Post

                                  That has nothing to do with the domain. The redirect is telling Google the page no longer exists. The links get transferred from pointing to the original page to a new page. That's what a 301 redirect does.
                                  Hard to tell what he knows about SEO. He doesn't undestand PR penalties and he doesn't know how a redirect works.
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                  • Profile picture of the author Mike Anthony
                    Originally Posted by nik0 View Post

                    Oh my god, if it takes Ahrefs 1-2 days to spot the link it definitely won't take longer for Google. Results in one week is nothing new, it has been like that for ages.
                    Ahrefs has absolutely nothing to do with anything. Ahrefs sends its crawler out to spot links and thats it - it does nothing else. Google however must factor that link into ranking - a completely different programmatic function that none of us knows how long google takes. Google does NOT reorder its serps every two days based on links found or the the serps would be much more volatile than they are now. Everybody is right and you are wrong. Moving a place or two up or down has never and will never prove any propositoon in SEO. it happens all the time.
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      • Profile picture of the author nik0
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        Originally Posted by aygabtu View Post

        Moving from #6 to #5, or #6 to #4, is not really statistically significant. On a daily basis a site can move around in the SERPs. If it moved up 5-10 spots, then I'd say you saw a reaction to the links you built.
        Hard to move up 5-10 spots when I rank at #6 for most keywords, the higher you get the more competitive it becomes.

        I only build 1 link and the rankings were stable for a long time at #6, but yeah statistically it doesn't mean much of course.
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      • Profile picture of the author Paz
        Originally Posted by aygabtu View Post

        Moving from #6 to #5, or #6 to #4, is not really statistically significant.
        Good point but in some more competitive markets this could be a massive change, whereas #16 to #15 wouldn't be.

        We need to know the keyword!!
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  • Profile picture of the author hipeopo02
    Originally Posted by nik0 View Post


    - from #6 to #5 for a 1300 exact search keyword
    - from #6 to #4 for a 2400 exact search keyword
    what kind of traffic are you seeing from those 2 keywords with that ranking?
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    • Profile picture of the author nik0
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      Originally Posted by hipeopo02 View Post

      what kind of traffic are you seeing from those 2 keywords with that ranking?
      I don't monitor traffic for that site as it was a kind of forgotten site, only noticed when I started to sell decent amounts of certain products, so then I added it to Serpfox and saw it show up at #6 for all main keywords, I think one of the few sites that had a positive impact from Penguin 3.0

      Let me check Amazon clicks though.

      Prior to link increase I had on average 30 clicks to Amazon per day.

      Now about 60 clicks per day so traffic doubled.

      EDIT: Rankings climbed further and we're now at 80 clicks/day, not bad for a single (though pretty expensive) link. If you had to buy the domain linking to it I expect you pay in the range of $300 at an auction like GoDaddy so yeah it's quite an investment obviously but going from 900 clicks/month to 2400 clicks/month is a huge difference in sales. It converts at about 3 percent and average commision is about $7,- so that comes down to about $500/month income opposed to about $200/month previously so the domain made back it's cash in the very first month.
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  • Profile picture of the author SEO Power
    I think the reason why your site moved up is because it is already on the first page. It's difficult to get a site onto the first page, but once it does, you'll find it relatively easy moving to the top 3 spots.
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  • Profile picture of the author goldenone1
    Yeah, this is really awesome share. already saved it. Thank you a lot!!
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  • Profile picture of the author hackyou77
    Marvelous work! It's so cool when people share their experience without demanding anything in return. Thanks!
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  • Profile picture of the author NewDaisy
    Looks like revised and proved plan. I think we all are doing mostly the same things but it’s always interesting to see some systematization. Thank
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  • Profile picture of the author egadgetsguru
    Well Described Plan .I agree with all your points it's Awesome
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  • Profile picture of the author Tomas Lodén
    Anyone know if Nik0 is still around?

    Btw.. Mike Anthony banned? What happend here?
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