2014 Ranking Factors

by tyang 26 replies
I'm sure everyone has come across niches like this and wonder why some sites don't rank above others.

Based on the information above site #7 should be ranked #1 and yet it still manages to be placed below sites that clearly don't deserve to be ahead. Clearly there is more ranking factors than just backlinks, social media, domain age, and on-site seo as site #7 wins all these categories hands-down. FYI site #7 is managed by a large SEO agency using a very powerful network (they've bought sites in upwards of $2k for backlinks, I know because I've bidded against them and followed the domain weeks later).

So I dug a little deeper into site design and performance:
site #1 had an old crappy layout - think classic HTML with ASP
site #7 responsive wordpress theme - WIN

Page speed according to gtmetrix.com is pretty similar. - TIE

Backlinks:
site #1: very few but more natural links, prob. all natural and a few local citations/directory types.
site #7: The usual local citations/directory w/ a private PBN network from a large seo agency. - WIN

These are not my sites so I have blurred it out. PM me is you'd like to do some analysis yourself and I'll send you the sites.

What gives? anyone want to chime in on theories why site #1 is ranking above #7?
#search engine optimization #2014 #factors #ranking
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  • Profile picture of the author reihaan
    Well I agree with above post, because same situation is here where my website is way better in terms of SEO and everything is done so far is according to the Google and experts guidelines. But my website is at #12 and the website with no reputation is sticking at #1.... So confused why and how this is possible... Any one out there who can solve this mystery?
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  • Profile picture of the author iisark
    Here is a part of the ansewer in your post:
    "Backlinks:
    site #1: very few but more natural links, prob. all natural and a few local citations/directory types. "
    Quality links count much more these days than hundreds of crappy ones. Also links are just small part of the big picture. Which site has better content? Which site has better internal structure? There are many qustions that need and answer. Please share the websites so i can be more specific.
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  • Profile picture of the author Dokemion
    You should be asking for 2015 Ranking Factors since 2014 is nearing its end.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Dokemion View Post

      You should be asking for 2015 Ranking Factors since 2014 is nearing its end.
      Like that makes a difference. Google does not change their ranking factors on January 1st.
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      • Profile picture of the author Mr Lim
        Originally Posted by Dokemion View Post

        You should be asking for 2015 Ranking Factors since 2014 is nearing its end.
        Originally Posted by MikeFriedman View Post

        Like that makes a difference. Google does not change their ranking factors on January 1st.
        Lol.

        For what I realized between 2012 to 2014, is that most mini blog are removed, they were replaced to age, informative blog.
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        • Profile picture of the author yukon
          Originally Posted by Mr Lim View Post

          For what I realized between 2012 to 2014, is that most mini blog are removed, they were replaced to age, informative blog.
          They most likely had junk links (WSOs, Fiverr, advertised public link networks, etc...).

          I have small feeder sites still ranking today.
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  • Profile picture of the author CutPasteProfits
    I've noticed this in a niche Im targeting as well. There's a crappy obvious affiliate site ranking much higher than me, but all my metrics are far superior including content and depth. Very frustrating!
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    • Profile picture of the author IMLab
      Originally Posted by CutPasteProfits View Post

      I've noticed this in a niche Im targeting as well. There's a crappy obvious affiliate site ranking much higher than me, but all my metrics are far superior including content and depth. Very frustrating!
      If he is using a hidden private blog network to boost his rankings, you can't possibly know about that using your SEO tools or web services. Any website in a blog network can block all the bots of those SEO crawlers and tools. In other words, the data that you collect on your competitors "might" not be the actual data of the website.

      All decent marketers hide their PBNs from SEO tools and their crawlers by blocking their access to the site.

      On any rate, just focus on your website and keep going well with your decent marketing campaigns.

      All the best!
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    • Profile picture of the author abs007
      Originally Posted by CutPasteProfits View Post

      I've noticed this in a niche Im targeting as well. There's a crappy obvious affiliate site ranking much higher than me, but all my metrics are far superior including content and depth. Very frustrating!
      Many sites block crawlers from accessing their domains -

      so lets say- site A, B and C were linking to your competitor but they were blocking crawlers from accessing the site.

      This would mean the metrics you are seeing do not include the 3 sites that could potentially be high authority sites passing much authority to your competitor.

      so when your looking at the metrics you are seeing your site seems to have more authority when in reality your just not able to see the bigger picture due to the crawlers being blocked.
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    • Profile picture of the author yukon
      Originally Posted by CutPasteProfits View Post

      I've noticed this in a niche Im targeting as well. There's a crappy obvious affiliate site ranking much higher than me, but all my metrics are far superior including content and depth. Very frustrating!
      No offense but If they're out ranking your page/s they obviously have better SEO. Look at their link profile.
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  • Profile picture of the author bizacquire
    I think social signal more important again nowadays
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    • Profile picture of the author amcg
      Originally Posted by bizacquire View Post

      I think social signal more important again nowadays
      This is true, I remember seeing an infographic with ranking factors and social i.e Google+ (yes, really!) and Facebook being right at the top. Off course, SEO, backlinks, aged domain etc are still important and right up there also.
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  • Profile picture of the author SEO-Dave
    It used to be a case that a few ranking factors (backlinks, anchor text, basic onpage SEO.....) could help a site dominate a SERP, but those days are long gone. You are looking at a small percentage of factors why a page is ranking and two of the factors: domain age and social media per se don't appear to be DIRECT ranking factors.

    If page speed and backlinks were the be all and end all of ranking in 2014 it sounds like you'd be right about the SERP (not seen the SERP), but that's not how Google works today.

    Google is using over 200 ranking factors, they won't be shared equally, if we looked at each ranking factor as a percentage towards a pages rank we can guess backlinks will contribute more of a % to a SERP than say are all images optimized for size or is the page minified for speed (two page speed factors).

    You are concentrating on a small number of ranking factors, page speed (which is likely to be multiple factors, not one) and backlinks (again, not one factor) and forgetting the other factors which could alone account for the rankings: only Google knows for sure what the 200+ ranking factors are and how much each is worth.

    Currently page speed though important (all ranking factors are important for obvious reasons), doesn't appear to be a major ranking factor: I think Google is moving that way though, but even then I don't see fast sites ranking just because they are fast.

    Backlinks have always been a major ranking factor, but as Google has added more factors and changed relative values, it seems backlinks do not hold the same ranking value as they once did (still a major factor, but not as high % wise as before).

    You are in affect looking at two cars tires and steering wheels and saying their steering wheels look similar, but car A's tires are much better quality than car B's tires, so why doesn't car A go faster than car B? All you can say about the two cars is, if all other factors are equal you'd expect car A to go faster, but if other factors aren't equal who knows which will be faster without looking at the other factors.

    David
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  • Profile picture of the author watsonovedades
    create real relationships with similar websites owners exchange links, create web 2.0 properties well structured with some good backlinks pointing to them as well

    Build steady backlinks picking quality over quantity
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  • Profile picture of the author Brandboyz
    Banned
    Hello There ,
    I think Social media , Youtube marketing , Yahoo Q/na , Guest post , PBN , high PR web 2.0 post are most valuable link building factors .
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  • Profile picture of the author freelanceronline
    as for I know... Local Citations as many, Social Bookmarking, Image Geo tagging. KML sitemap, Some reviews, Youtube Geo-tagging and some PBN all works fine..
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  • Profile picture of the author deepakphalswal
    [DELETED]
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    • Profile picture of the author paulgl
      People assume google has some list that they follow.

      They do, but people always concentrate on other things.

      They hear some update on page speed or https, and think that's
      the new end all ranking factor. After all of these updates, they
      constantly try to reiterate that these are minor
      changes and affect very little of any real search results.

      But people go gaga.

      So these SEO gurus make new lists and say these are the ranking
      factors.

      Silly rabbit. Trix are for kids.

      Google's main ranking factors, that are probably in the dozens, if
      not close to 100, hardly ever change. But nobody ever talks about those
      because they are boring.

      It's not practical anymore to talk about such things as PR, relevance,
      real backlinks, authority, etc., as well as time, news, day, night,
      personal preferences, location, and other such intangibles.

      They put google in a box. Then follow what's in the box. Then try
      and figure out why some things can't rank even when staying inside
      the box.

      A true SEO expert will never do the follow:
      Put google in a box.
      Discount real backlinks.

      Google ranks normal webpages the same as they have for over a decade now.

      Here's my latest analogy.

      What changes has Major League Baseball made over the last 100 years?
      Plenty. I mean hundreds of changes.

      Let me ask you this. What did it take to be a winning baseball team 100 years ago?
      The same as it takes today. Good pitching, hitting, fielding, team playing, managing.
      Nothing more, nothing less. But you still have to play the game. Intangibles could
      affect the outcome of a game, even if you follow all the above. But the basics of
      a good winning team have not changed.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Dec Mc
    Seo changes on a continuous basis nowadays but social media plays a big part now and with Google buying YT a lot of marketers are now finding videos rank Very well with Google !
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    • Originally Posted by Dec Mc View Post

      Seo changes on a continuous basis nowadays but social media plays a big part now and with Google buying YT a lot of marketers are now finding videos rank Very well with Google !
      It could be possible that google changes something with their search engine without us knowing. Even on a daily bases.
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    • Profile picture of the author paulgl
      Originally Posted by Dec Mc View Post

      Seo changes on a continuous basis nowadays but social media plays a big part now and with Google buying YT a lot of marketers are now finding videos rank Very well with Google !
      With google buying youtube? You mean they bought youtube? When?

      Get a grip people. Social like twitter, FB, +1, etc, plays no part in SEO.

      Do people even know what kind of scripts and programming facebook uses?
      Apparently not.
      Google+ transforms social into personal preferences...It does not affect
      real people searching...

      Add "social" to a growing list of meaningless crap that SEO gurus tout.

      Of course you should have a social presence. But that's not SEO. That's
      a social presence. Yeah, I know.

      I bought a new pillow and now I sleep better.
      I spend more time online now.
      More online time means I build more links.

      Buying a new pillow is great for SEO!

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author davidclarkny
    How about the content and the domain old between #1 and #7? The content should be considered as the first priority
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  • Profile picture of the author Pdomain
    And the problem is about capturing emails if you are not building a niche based website....

    Authority websites consists of several niches, if you put the code from FeedBurner, the same code will appear all the posts...

    And I'm not sure, if FeedBurner allows linking a domain like yourdomain.com/your-niche/

    Is there any solution to this? If I want to capture emails instead of having an authority site, the subscribers should be based on niches within my authority site, so that I make a post, the niche-based subscribers will be notified?
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  • Profile picture of the author sumarwanridwan
    does the website #7 have consistent amount of traffic? backlinking and others SEO treatment would be worthless if the website doesn't get enough traffic.

    In my experience, it's all about traffic value, then you can go for SEO treatment.. Most website owner immediately start building links and stuff, which I think false. I would focus on valuable traffic first and then start building links.

    It is always work..
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  • Profile picture of the author npoint
    The hiding backlinks makes all those tools like ahrefs etc. a lot less usable these days ...
    Just don`t try to figure out why exactly they ranked better, they hiding probably most of their (not so natural as it should be) backlinks profile to not burning them by the competitors. It`s our 2014/2015 reality now so PBN`s rocks, that`s the answer.
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  • Profile picture of the author paul1365

    Regular posting unique quality content
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