Converting .html pages into .aspx would affect SEO rankings?

9 replies
  • SEO
  • |
Around 15 days ago I started SEO on a html website, I optimized an internal page to rank it for main keywords. Within 10 days this page came in top 10 for longtail keywords. But then the client wanted to convert this site into dynamic website. Now all the pages of this website have .aspx extensions except one page that I optimized for ranking purpose. I want to know whether this website conversion would affect rankings of unchanged html page (and overall SEO performance of the website) or not.

One more question, the process of deleting html pages and uploading aspx pages is fine for SEO? OR, should I use 301 code to redirect html pages to aspx pages. What code should I use for 301 redirect and where should I put it?

Thanks in advance for replying.
#301 redirect #affect #aspx #converting #html #pages #ranking #rankings #seo
  • Profile picture of the author UMS
    If there were links going to the old .html pages, then you should definitely create 301 redirects to the new .aspx pages.
    {{ DiscussionBoard.errors[9687960].message }}
    • Profile picture of the author imshazia
      @UMS Most of pages html pages that have been converted into aspx didn't have any link. I only made links for home page and to the one unchanged html page.
      {{ DiscussionBoard.errors[9698197].message }}
    • Profile picture of the author imshazia
      Can someone tell me the exact code to 301 redirect html pages to aspx pages? And where should I put that code? I have searched about it on Google but still confused about implementation of 301 redirect.
      {{ DiscussionBoard.errors[9698211].message }}
  • Profile picture of the author yukon
    Banned
    If a URL changes in any way, your literally starting over with Google SERPs.

    Use matching 301 redirects for each individual URL.
    {{ DiscussionBoard.errors[9688613].message }}
    • Profile picture of the author chris_87
      Originally Posted by yukon View Post

      If a URL changes in any way, your literally starting over with Google SERPs.

      Use matching 301 redirects for each individual URL.
      For example if you have two URLs
      hxxp://www.bestplumber.com/texas/dallas
      hxxp://www.bestplumber.com/arizona/pheonix

      and you recreate the pages to be
      hxxp://www.bestplumber.com/dallas
      hxxp://www.bestplumber.com/pheonix

      Then manually 301 each URL to its new destination.
      For example hxxp://www.bestplumber.com/texas/dallas would 301 to hxxp://www.bestplumber.com/dallas

      Is that correct? I try and make my URL structure right form the onset so very seldom do I have to mess with 301s but I want to make sure I have the right idea. Thanks
      {{ DiscussionBoard.errors[9688684].message }}
  • Profile picture of the author Mike Anthony
    Asp.net is more robust than needing to have the site urls end with that postfix. You should contact the developer as he can add modules and programming to have the urls end in html.
    Signature

    {{ DiscussionBoard.errors[9688813].message }}
    • Profile picture of the author imshazia
      @Mike Anthony I know url rewriting can be done ASP.NET, but client is not ready to spend the cost associated..
      {{ DiscussionBoard.errors[9698214].message }}
  • Profile picture of the author reddy183
    Hi,

    Hmm yes. You need to work on 301 redirect, your old .html pages to .aspx.

    Regards,
    Reddy Sekhar.
    {{ DiscussionBoard.errors[9698272].message }}
    • Profile picture of the author highstake
      Following are the options.

      1- URL Rewriting:
      Programming costs
      2- Redirecting to the new ones: SEO costs , these costs will be higher if pages aren't few.

      Now, you should consult the owner and let him know the situation. My personal experience is that dynamic sites don't rank well, specifically DotNet sites.
      Pages can be redirected by .htaccess file.

      Good luck.
      Signature
      "If you think you can or you think you can't you're probably right" - Henry Ford[B]
      Quran Online | MP3 Naat
      {{ DiscussionBoard.errors[9698553].message }}

Trending Topics