Competition Site Bought Out - Used as Feeder Site
- SEO |
I subscribe to this niche software email list to stay updated, I also own the software. The last email they sent out promoted their latest buy. They bought out a same niche download site & using that traffic to cross promote their software. They're using the new purchase/site as a feeder site (direct traffic + SEO). The feeder site has a shopping cart with a unique product.
I have no idea what the selling price was on the feeder site but I'm sure it was a decent chunk of change considering how popular the software site is in this niche. The pro version of the software sells for around $2,000 & up depending on the bundle with tons of buyers (huge proprietary forum for buyers only). Yearly software upgrades cost extra. My point is they're in a position to spend money, they're a quality business, they have a rep. to uphold. They don't cheap out on anything they do.
This got me thinking about something business related I read years ago, start your business with the intention of creating an exit strategy because there will come a day when your ready to move on to different things (new business, retirement, whatever...). I'm kinda rambling here but I thought it was cool how they leveraged that smaller site as a feeder site. Makes me want to tidy up my own same niche sites & see If they'll make an offer.
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