I'm flunking AdWords, boss is furious
- SEO |
My boss recently added to my day-to-day task the maintenance of AdWords. I went through a one-time 6 hour tution (which in my opinion was really scarce) and I read a lot on the subject. The problem - I am still completely lost.
I have been supporting the account for 4 months now and it's a disaster. We're losing rank, our ads show only in the morning hours, and no matter what I do, something always goes wrong. I have tried different ways to top up our Quality score and CTR, but I'm obviously doing things wrong. I even bought The Defenitive guide, but by the time I get to read it, my boss would probably fire me or I will go deaf from his shouting. I'm panicking.
Any help and advice will be appreciated!
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