Do you think social effects SEO at all?

9 replies
  • SEO
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For example say there are two sites very similar and arguably have similar quality in links and on page- and one site has a big following on facebook as in posts get likes and page has lots of likes (altho this can arguably be faked with a fiver gig or soemthing) and the other one doesn't.

I feel like Google might factor social in a small bit but I've seen sites that seem to have no online social media presence so I'm not sure if it factors in or if maybe it can have a small effect like with viral content or something.

What do you think about social ranking factors and Google?
#effects #seo #social
  • Profile picture of the author MikeFriedman
    In short... nope.
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  • Profile picture of the author AndrewHansen
    Best to look at data: SEO Ranking-Factors 2014 - Google.com | Searchmetrics

    This is from an analysis of the top 30 ranking sites for over 10,000 keywords.

    To quote them: "Social Signals: correlations (that is, between sites that rank and their number of social signals) decreased slightly, but are still high."
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    • Profile picture of the author MikeFriedman
      Originally Posted by AndrewHansen View Post

      Best to look at data: SEO Ranking-Factors 2014 - Google.com | Searchmetrics

      This is from an analysis of the top 30 ranking sites for over 10,000 keywords.

      To quote them: "Social Signals: correlations (that is, between sites that rank and their number of social signals) decreased slightly, but are still high."
      That data proves nothing about social signals having an impact on rankings. It is a completely flawed way to look at it.

      What it does not take into account is which came first, the social signals or the rankings. It is most likely those sites were ranking high, which resulted in a lot of traffic, which brought the social signals.

      Show me one site ranking for at least a moderately competitive keyword based on social signals.
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  • Profile picture of the author AndrewHansen
    Well there is no direct causation that can be demonstrated in search engine marketing (among other reasons, because the algorithm changes so regularly so you're never testing on a stable environment) so correlation is often the best guide we have.

    Certainly this data doesn't prove a causation between social signals and ranking but you must agree that it's at least compelling relative to other non data driven comments on the matter.

    Saying "show me one site ranking for a keyword based on social signals" is unhelpful. Show me one site ranking for a keyword based on any single factor. You can't because any site ranking for a competitive keyword is there because of multiple factors. If your point was that social signals aren't as strong a ranking factor as say, backlinks... no one is arguing with you. Not even that data
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  • Profile picture of the author MikeFriedman
    I can drive a webpage up in rankings with just adding lots of good links.

    I can add Facebook likes until I'm blue in the face and the page won't move up the rankings.
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  • Profile picture of the author buft
    Social vote has a great impact for search engine ranking as it proves that the readers find your article interesting. Google is updating to find out fake liker and voter.
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    • Profile picture of the author paulgl
      Originally Posted by buft View Post

      Social vote has a great impact for search engine ranking as it proves that the readers find your article interesting. Google is updating to find out fake liker and voter.
      ROTFLMAO!!!!!!!!!!!

      Note to posters: If you have anything with "SEO" in your sig, fight the
      urge to post a completely nonsensensical BS reply.

      I won't even mention that thinking google can (or even WOULD) keep track
      of FB likes is more idiotic thinking. Oops. Sorry. I did mention it.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author erikko
    It effects your site but not as much as organic SEO does.
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  • Profile picture of the author dannysimon
    Social media have little effects when it comes to Google keyword ranking factors but one thing is for sure, Social media engagement is a major factor when it comes to increasing traffic.
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