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Can PPC damage SEO

by Chrishurcombe
13 replies
  • SEO
    • |
It would make sense that Google uses its own analytics data to determine how relevant a sites landing page is and place it accordingly in the search results.

So it probably uses the metric of time spent on the site, and the bounce rate as one of its 200 possible ranking factors.

So if a page has a high bounce rate with a low amount of time spent on the page, it would make sense that other sites that score higher in this area will rank higher.

Hence the reason to build highly relevant and high quality pages for your visitors.

We are using PPC as part of our marketing campaigns, but some of our paid traffic is really poor quality with a high bounce rate and really low time spent on the landing page.

Q. Would this negative metric filter through to our SEO strategy and send out a negative message to Google SERPS that would adversely affect our SEO approach.

Or is Google clever enough to filter this metric out, as ultimately they rely on PPC advertises like me to generate revenue.

Thanks

Chris
#damage #ppc #seo
  • Profile picture of the author kimjoshi
    Hi Chrishurcombe
    Nice question . I think google is clever enough to filter that data. But I have seen some positive effect on organic ranking when I run PPC campaign.
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  • Profile picture of the author Daniel Thomas
    In my experience PPC has a slight effect on SEO that can be either positive or negative, depending on the quality of traffic. Nevertheless, every time I run AdWords I see positive signs in SEO
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  • Profile picture of the author Vincentbre
    It might damage if you buy large amounts of traffic from wrong provider, but me personally always choose lowest possible amount of targeted traffic from well know provider like e.g webtrafficgeeks.
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  • Profile picture of the author MikeFriedman
    I do not think they care about the bounce rate that shows up in Analytics.

    What they care about is when someone clicks on a search result, doesn't like what they find, click the back button, and click on another result right away. Those kind of bounces show that the search result may not be what people are looking for.
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  • Profile picture of the author SEO Power
    Originally Posted by Chrishurcombe View Post

    It would make sense that Google uses its own analytics data to determine how relevant a sites landing page is and place it accordingly in the search results.

    So it probably uses the metric of time spent on the site, and the bounce rate as one of its 200 possible ranking factors.

    So if a page has a high bounce rate with a low amount of time spent on the page, it would make sense that other sites that score higher in this area will rank higher.

    Hence the reason to build highly relevant and high quality pages for your visitors.

    We are using PPC as part of our marketing campaigns, but some of our paid traffic is really poor quality with a high bounce rate and really low time spent on the landing page.

    Q. Would this negative metric filter through to our SEO strategy and send out a negative message to Google SERPS that would adversely affect our SEO approach.

    Or is Google clever enough to filter this metric out, as ultimately they rely on PPC advertises like me to generate revenue.

    Thanks

    Chris
    I don't think this will affect your site's SEO because a high bounce rate and low 'time on page' doesn't mean your site isn't helpful. Sometimes a visitors may get what they want from your site in 30 seconds and leave. That would be registered as a bounce, but wouldn't mean your site wasn't helpful to the user.
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  • Profile picture of the author johnben1444
    Google uses a completely different platform when ranking a site on their SERP.

    Your poor adword PPC campaign has nothing to do with your ranking...
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  • Profile picture of the author sweezeter
    More importantly why aren't you working on fixing the adwords campaign? If traffic is bouncing like that then you are wasting money. Try optimizing the landing pages for those keywords, you'll likely increase quality score, lower your CPC, and have higher conversions.
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    • Profile picture of the author paulgl
      You are comparing apples to oranges.

      You tell google what keywords/phrases to show your ad.

      But you can't tell google when and where to rank your site.
      They determine that without you.

      Not to mention the competition with SERPs is far lower than adwords.

      You will, over time, determine what gets your adwords pages a high
      QS and get good clicks. But that in no way, shape, or form is going
      to tell google to now show said page #1 in organic searches.

      Some people want to scoop more in when fishing for a sale on adwords.
      Others want a narrow approach. None of that tells the search algorithm
      squat. It would make no sense to even hint at it.

      Paul
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      • Profile picture of the author Chrishurcombe
        Thanks for all the honest feedback guys!

        We do have a very focused approach and we use a leading agency to deliver our campaigns.

        We have good relevant landing pages for customers.

        However we are in a very aggressive and expensive market so the customer is spoilt for choice. Because of that we beleive our site is just one within a group of sites that a customer would read.

        Hence the high bounce rate and low time on the page.

        Our plan is to try and move the majority of traffic through seo and spend less on ppc next year.

        But was concerned it may have been effecting our site negatively.
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  • Profile picture of the author satvikpatel
    I don't think it will affect your website's SEO. However, it will be good if you optimize your PPC campaign and find those keywords which are sending you irrelevant traffic.
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  • Profile picture of the author jackluter
    Banned
    No its wont effect seo but some part it will generate irrelevant traffic to keywords which were carried in seo.
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  • Profile picture of the author roysrooter
    PPC not Effect SEO,but one thing is true that PPC is not so helpful for get traffic and ranked in search engine.Because PPC can't get organic traffic for a webpage.
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  • Profile picture of the author tasolglobal
    According to my knowledge Google can easily identifies the paid traffic and I am sure they have some algorithm to handle such situation because sometimes it happen that if you wont target the right audience for your PPC campaign then you probably get the high bounce rate.
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