Totally new here and hoping to learn from all your expertise! I'm learning about/doing keyword research and was under the impression that google recently de-indexed or at least massively dropped rankings of sites with questionable backlinks.
Tonight while in Market Samurai I saw best-whiteningtoothpaste.net is ranking #2 for "best whitening toothpaste" ahead of older sites with much more authority. Looks like just sketchy blog post backlinks.
Any idea why this site would still be ranking? Is it just a matter of time before it gets toasted or is my understanding of SEO way off (probably the case!).
Appreciate any expertise you could share, thanks!