Nearly in 2015 does the Doman Name matters for SEO purposes?

16 replies
  • SEO
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Guys,

After all latest Google Algorithms changes does the Domain Name matters for ranking purposes? A few years ago that was a Must to Have!

I know the content is king and all the backlinking near it but about the domain name and all those changes minimized a lot don't you think so?
#2015 #doman #matters #purposes #seo
  • Profile picture of the author misshang
    For my personal experience, it still works and works great.
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  • Profile picture of the author BernardR
    I agree with Misshang

    This year I had a client in the Corporate Finance sector who started a new site.
    Anything financial tends to be mega competitive.

    I found a keyword rich domain name which to be honest I could not believe was still available.
    Any way we purchased it and used it for the site. Within 3 weeks the site ranked page 1 position 1 for the main keyword in the domain name and also ranked for many similiiar variations.

    As a result I have one very happy client

    Bernard
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  • Profile picture of the author onSubie
    Yes, it still works but for competitive keywords, other factors (domain age, backlink profile) outweigh EMD.
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    • Profile picture of the author morg2k2
      In that case i will research for a good domain name that suits me

      thanks guys!
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      • Profile picture of the author mrgood
        There was some talking about some Google algoritam update which was supposed to outrank EMD. But in my case that is not true, and I still have a lot of success if my domain name is my main keyword.
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  • Profile picture of the author sw995
    Id say it still works - but at this point more likely bc relevant domain names are aging. If youre registering a new domain, i wouldnt worry about matching keywords
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  • Profile picture of the author SEO Power
    Originally Posted by morg2k2 View Post

    Guys,

    After all latest Google Algorithms changes does the Domain Name matters for ranking purposes? A few years ago that was a Must to Have!

    I know the content is king and all the backlinking near it but about the domain name and all those changes minimized a lot don't you think so?
    Yeah, 'keyword in domain name' is still a ranking factor, but it doesn't play a huge role in the algorithm anymore. I've also had higher success rates in ranking domains when the keyword is present in the domain just as others have.
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  • Profile picture of the author kishoreseo
    It is an added advantage to rank site in SERP's. Yes, keyword in domain matters but not much, there are other few important ranking factors which need to concentrate than keyword in domain
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  • Profile picture of the author promo87
    Banned
    Good domain name is always an added advantage but I don't think it really has effect over SEO or the search engine rankings ! And yes stop thinking much about this one ..
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  • Profile picture of the author Pdomain
    Banned
    Good domain names are valuable internet property, try to grab them before someone else does.

    Instead of getting SEO benefits, you also get users' benefit....

    Because

    ProductReviews.com is always better than
    ProductReviews2525.com

    Users will like to check more with ProductReviews.com
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    Coming soon!

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    • Profile picture of the author samauden
      Google is going to update their search alogorith to penalize the EMD's, which may come into affect in the new year 2015
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      • Profile picture of the author Oziboomer
        Originally Posted by samauden View Post

        Google is going to update their search alogorith to penalize the EMD's, which may come into affect in the new year 2015
        So exact match domains like apple and others will get penalized?

        Somehow I don't think so.

        That would mean nearly every legitimate business like all the Mom and Pop businesses such as Bob's Auto mechanics etc would get a penalty.

        No way and extremely unlikely.

        Maybe they will punish everyone who doesn't have a legitimate business and who doesn't pay Google for ads...now that might happen.
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        • Profile picture of the author samauden
          I mean they can't straight away penalize the EMD sites. think they shall consider other things like SEO on page factors, quality content, domain age, backlink profile before they take a move.

          Originally Posted by Oziboomer View Post

          So exact match domains like apple and others will get penalized?

          Somehow I don't think so.

          That would mean nearly every legitimate business like all the Mom and Pop businesses such as Bob's Auto mechanics etc would get a penalty.

          No way and extremely unlikely.

          Maybe they will punish everyone who doesn't have a legitimate business and who doesn't pay Google for ads...now that might happen.
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  • Profile picture of the author turboshandy
    Of course it still works, but it's not the only thing that counts. But since the topic is domain names, keywords are a must if you want to rank well and also, using something catchy is really important so that the domain name will be easy to remember for everyone who stumbles upon it.
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  • Profile picture of the author ProveResults
    Having an 'exact match domain' still gives you a boost in rankings, however not like it use to.

    The biggest issue with these domains is they will count towards an over-optimization penalty.

    Does That Mean If You Use An Exact Match Domain You Will Automatically Get This Penalty Applied?

    Simple answer no, but if you then use exact match titles and have a high keyword density in your articles then most definitely yes.

    Hope that helped.

    Regards

    ProveResults
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  • Profile picture of the author shopmunity
    From my personal experience, EMDs still work great, if they also suggest a brand name or function as a brand name. Google has been strenghening brand names for years. So what I do and recommens is:

    - Use the keyword in the domain if possible (buybestlaptop.com)
    - try to make it look like a brand (buybestlaptop-inc.com)
    - keep the domain short (buylaptop-inc.com)
    - do not go for longtail domains like "buybestlaptopforunder100dollar.com"

    The examples might not be that good, but i think you know where i am going :-)

    cheers michael
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