Can A Re-directed Domain Rank Well?

7 replies
  • SEO
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For example, if you were to buy a domain and permanently forward it to another site and then build backlinks to your domain, could it still rank well even though it immediately forwards?
#domain #rank #redirected
  • Profile picture of the author halfpoint
    So I suppose no, it can't?
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  • Profile picture of the author edgray
    I don't think Google will rank the domain that redirects, especially a temporary redirect, Google prefers a 301 permanent redirect. I think it will rank the destination content instead of the forwarding domain.

    Remember that many factors in SEO depend on the page, not the domain. As far as I know Google only looks at domain age and whether it has had a penalty assigned to it. The rest of the variables that Google uses to generate SERPs is related to the page or content of a site: PR, for example, is assigned to a page, not to a domain.
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  • Profile picture of the author Sleaklight
    I have a couple domain redirects and when I do a site:domain.com on it, I get the contents of the website it redirects to and the PR of the redirect domain range from 1 to 3. I think they do get indexed. They do for me so I don't see why they shouldn't for you.
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    • Profile picture of the author halfpoint
      Hmm, interesting.

      I might buy a .info and test it on a weak keyword.
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      • Profile picture of the author josephalford
        I don't think Google will rank the domain that redirects, especially a temporary redirect, Google prefers a 301 permanent redirect. I think it will rank the destination content instead of the forwarding domain.

        Remember that many factors in SEO depend on the page, not the domain. As far as I know Google only looks at domain age and whether it has had a penalty assigned to it. The rest of the variables that Google uses to generate SERPs is related to the page or content of a site: PR, for example, is assigned to a page, not to a domain.
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        • Profile picture of the author dburk
          Hi Pat,

          You can use two types of redirects, a 302 Temporary Redirect or a 301 Permanent Redirect.

          With a 301 Permanent Redirect the link juice passes through to the landing page, so the landing page inherits all the benefit.

          With a 302 Temporary Redirect all the juice remains on the page that does the redirect. However, if you leave a 302 temporary Redirect up for more than 30 days it will usually be de-indexed if the redirect is to a different domain.
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