One more big step, million more questions...

11 replies
  • SEO
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Hi fellow warriors,
I've been working on my company's site for over a year now and we've finally very close to getting our seed money and having three people working full time on this.
Aside from being very excited, i'm now in charge of getting traffic and all the issues that come with it.
While our PPC efforts are going pretty well now, I wanted to kick start a vast SEO and organic traffic mission.
Since the last time i actually done SEO was a few years ago, i hvae many many questions about the subject:
1. is buying articles and placing them on article sites (ezine articles etc...) still relevant?
2. Are people still doing web 2.0 pages (squidoo, hubs etc..)?
3. What is your view regarding SEO in 2015?
4. can anyone direct me to an updated SEO knowledge base like a course or ebook (other than reading the forums here which of course i'll start doing again )?

any other info you can give me will be greatly appreciated,
thank you so much, it's great being back here


PS.
I'm considering the option of outsourcing for articles on a larger scale (up to 500 a month) can you direct me to a relevant source and is it a good idea at all?
#big #million #questions #step
  • Profile picture of the author Nathan Kruz
    1. Yes articles still work

    2. Squidoo and those type of sites have become less popular over the years. I haven't tested them out lately so i'm not really sure how effective they are.

    3. Same as every other year? Not really sure of the question.

    4. You can check out Udemy

    Hope this helps

    Nathan Kruz
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  • Profile picture of the author elmo033057
    Squidoo has merged with Hubpages.

    A lot of very successful marketers have used Ezine Articles, but they usually use it as a part of a bigger matrix of driving traffic. Usually, you can use these pages and social media sites to drop teaser info that will lead to your squeeze page.

    SEOBook has loads of free info on their blog that is very good. Their course is very expensive, but it is considered by many to be world-class.

    I hope this helps you out my friend!
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  • Profile picture of the author Tom Addams
    I'll just add to the above...

    As of 2015, and if not before, you really need to concentrate on the social aspect of your marketing endeavours. Not to say that SEO is dead, it isn't, it won't ever die, but the potential is higher and the barriers to entry are lower for social marketing.

    Tom
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  • Profile picture of the author Len Richardson
    I got an email yesterday from Jonathan Leger talking about that keyword research and ideal site structure in general has changed from Google's perspective. He spoke about Google's increased interest in "topical pages" and a decreased interest in "keyword" pages. I would personally like to learn more about this topic before spending a great deal of time and/or money trying to rank pages to get organic traffic.

    Has anyone else heard about this?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by MunkMurray View Post

    1. is buying articles and placing them on article sites (ezine articles etc...) still relevant?
    On article directories, no: absolutely not. The Panda updates made sure of this. The use of multiple article directories is far more likely to get you penalized than to bring you anything good at all.

    Syndication of your articles to sites (not to "pages"!) specifically relevant to your niche, though, can bring really impressive SEO benefits (though those are still very trivial compared with its other typical advantages).

    Originally Posted by MunkMurray View Post

    2. Are people still doing web 2.0 pages (squidoo, hubs etc..)?
    Squidoo doesn't exist any more, thanks mostly to what Google did to it.

    That perhaps tells you something about the overall value of those "Web 2.0 sites", especially for "SEO purposes".

    However, the answer to your question is "yes": people are still doing it. And presumably they think they're benefitting from it. (I don't believe they're right, though, for the most part.)

    Originally Posted by MunkMurray View Post

    3. What is your view regarding SEO in 2015?
    The easy questions first, is it?

    I believe that in 2015 (exactly as in every other year I've been online), off-page SEO of real value is determined primarily by two things: quality and relevance.

    I believe that buying backlinks is a huge mistake.

    I believe that (contrary to what so many people claim, some of them wanting to look like "experts" so that they can sell products/services) Google actually gives pretty clear and pretty consistent information about its underlying attitudes to various different types of SEO, and that attempts to "game" their algorithms aren't going to work, and are often going to cause eventual problems, as history has so very reliably and repeatedly shown.

    I can't answer your fourth question. (Search-engine traffic - though I get floods of it - has only negligible value to me, compared with traffic from any of my other sources, so I wouldn't really know.)

    I always suggest to people that they shouldn't put time and effort into trying to attract SEO traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic, in every single one of my niches, has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic. If you have a good look round the forum, you'll also see plenty of other Warriors making exactly this point.

    Originally Posted by MunkMurray View Post

    I'm considering the option of outsourcing for articles on a larger scale (up to 500 a month)
    This subject I can help you with, perhaps, since article marketing is how I've been making my living for so many years. I'm absolutely baffled by how and why anyone would want 500 articles per month, and extremely skeptical - in principle - about whether (whatever you might be hoping to achieve with them) they'll actually serve your perceived purpose at all. I may be wrong, I suppose, in a specific, individual case of which I don't know the details at all, but anyway I can't really say any more than that without knowing more. Sorry.


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    • Profile picture of the author MunkMurray
      Alexa, thanks so much.
      I really love these kind of answers even if sometimes they can be confusing

      Maybe i need to explain myself a bit more:
      My site is an app finder that recommends mobile games for users according to their taste (kind of 'Pandora' for mobile games).
      This thing is now moving from the proof of concept phase to the "let's make it huge" phase.
      so the first thing i was thinking is to create a huge amount of game reviews, genre related articles, fun facts about gaming articles and so on..
      of course it made me a think because i really need to decide whether i prefer on site content or off-site (while being minded to not duplicating my content).
      my first thoughts went directly to articles because i tried it in the past and the results were very satisfying.

      in regards to buying links, i've never done it and i read so many opinions for both sides which leaves me still undecided..

      i guess what i'm really looking for is a starting point from which i can begin to understand what my business needs while starting to see some traffic and some user behavior.

      and thanks again

      PS
      i have a small article budget but it can and will rise quickly if articles will actually get us some good traffic
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by MunkMurray View Post

        Alexa, thanks so much.
        I really love these kind of answers even if sometimes they can be confusing
        That was a stroke of luck for me, anyway: thank you for not taking me the wrong way.

        Originally Posted by MunkMurray View Post

        My site is an app finder that recommends mobile games for users according to their taste (kind of 'Pandora' for mobile games).
        Wouldn'tya know it? It turns out to be about something so totally outside my own experience and awareness that I can't possibly contribute anything of much help or even much interest to the thread at all.

        Originally Posted by MunkMurray View Post

        i really need to decide whether i prefer on site content or off-site (while being minded to not duplicating my content).
        I hear you.

        Don't confuse "duplicate content" with "syndicated content", though: content published on multiple different domains isn't "duplicate content" in an SEO-context, as explained very neatly in this post: Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All

        Originally Posted by MunkMurray View Post

        my first thoughts went directly to articles because i tried it in the past and the results were very satisfying.
        I understand. I very strongly suspect, though, since you appear to be asking about this within an SEO-context, that on that front times have indeed changed.

        Here's the thing: the only traffic that articles published just on your own site are ever likely to bring you is gradual, eventual, search-engine traffic (of no real value to many of us, but maybe it is, to you? And if you have many hundreds of articles, maybe that will gradually do exactly what you want? So I shouldn't pour scorn on the idea, because I don't know anything about your business model and/or the type of traffic you want/need for it ).

        In general, though, there can be hugely significant advantages from publishing content on your own site, letting Google index it there, and then having it syndicated elsewhere unedited, unamended, unchanged etc. etc. (but not in article directories and on "Web 2.0 sites"!! - on targeted sites specifically relevant to your niche/market, where the people you want to attract are already reading). Even just in SEO terms (which don't help me but might help you), that gets your site gradually accredited by Google as the "original source from which content has been extensively syndicated" and that's a big SEO plus, for those who like that kind of thing ... which in my case is why I end up with floods of SEO traffic I can't really monetize very well: I've gradually accrued all the initial indexations of all the content, and Google loves that (for all the good it does me ).

        You need really high-quality articles, though (not cheaply outsourced!), to achieve this. It has to be content which people - because its quality impresses so much - want and choose to share with their own readers. In reality, it just doesn't work in places to which you can just "submit and be published" without editorial/acceptance/approval processes in place.

        Originally Posted by MunkMurray View Post

        i guess what i'm really looking for is a starting point from which i can begin to understand what my business needs while starting to see some traffic and some user behavior.
        I hear you. I can't help you, though, because I almost undoubtedly know less about your "niche" than anyone else in the whole forum, and am kind of thinking "Oops, I probably shouldn't have posted here in the first place".

        Good luck and good wishes to you.

        Lexy


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        • Profile picture of the author MunkMurray
          Hi Lexy,
          thanks for the quick reply.
          it's kinda funny about knowing or not knowing a niche, i believe that in general there are many guidelines that can be followed in all markets.

          anyway,
          the syndication stuff is an eye opener for me, i never thought of it this way, so thanks for that.

          When you say high quality articles, it sounds like you're telling me: "you want good content, sit and write it yourself" is that the case? because i'm really not sure that i'm the right person for it or that it is the best use of my time (from the company's perspective).
          what do you think?
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          • Profile picture of the author paulgl
            If you actually work for a real company, with a real website,
            then they would have a real advertising budget.

            A real company's SEO will almost take care of itself.
            (I know, I will get a lot of blowback on that. But do you
            think apple, samsung, mcdonalds, etc. gives a rat's behind
            about seo and their websites?)

            Keep doing PPC.

            Again, I can't imagine a real company having to even think
            about article marketing, *choke*, squidoo *GAG* HUB? (vomit!)

            I'm surprised nobody mentioned fiverr...

            You people have got to be friggin' kidding...

            Paul
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            • Profile picture of the author MunkMurray
              Originally Posted by paulgl View Post


              A real company's SEO will almost take care of itself.
              (I know, I will get a lot of blowback on that. But do you
              think apple, samsung, mcdonalds, etc. gives a rat's behind
              about seo and their websites?)
              I'm sure that when my company is as big as mcdonalds i won't think about seo but since we are an internet business we need to make it as easy as possible for our clients to reach us.

              we're still doing a lot of PPC but we want to start getting some traffic income organic sources.

              Originally Posted by NeedBucksNow View Post

              I think the best thing you can do for building your SEO is using forums & social media
              can you direct me to someplace i can learn to master this craft?

              thanks
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  • Profile picture of the author NeedBucksNow
    I think the best thing you can do for building your SEO is using forums & social media as far as Google is concerned. Make sure to fill out all of your profile links as well for them. May even want to get an HD video made for your site and put it on Youtube & all the other video sharing sites. Then I would do a press release & possibly some offline advertising as well like business cards, flyers, radio etc
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