by Neil S
1 replies
  • SEO
  • |
If I have an SEO site with optimized landing pages, can I use those landing pages for PPC? Or should I create a different webpage to use specifically for PPC? If so, why?
#ppc #seo #site
  • Profile picture of the author dburk
    Hi Neil,

    Yes, you can use those landing pages, however pages that are optimized for SEO might not work as well as a landing page that is optimized for very specific keyword/ad text combinations.

    The great thing about PPC is that you get quick results and can react very quickly to marketing experiments. Why not try A/B split testing variations of your landing page to find better converting designs?
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