First make sure you are using the right Keywords. Tools like keywordtool.io, sg.serpstat.com, ubersuggest can help you with this.
Thanks!

First of all, website is lacking in almost every aspect of SEO, no matter if you talk about internal linking or content of the website. Following are the problems with a website which needed to be addressed at any cost;

• Website navigation (improvement required)
• Improve UX experience
• Get more content on the website (SEO content)
• C2C ratio is over the roof (try to bring more and more content)
• Internal Linking (no link juice passing)
• Conduct on-page optimization, that to extensively (meta tags and stuff)
• Canonical problem
• Domain URL (EMD or PMD are two factors that are going to hit website)
• Social Signals (need to work on that as well, being a betting website, social media marketing is required)
• Update your Blog on a more regular basis (that too with SEO content, 4 articles a week of 1000 words minimum with multimedia content)

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For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings.
Nowadays, SEO became more complex and difficult, as it is required to optimize several different aspects of the website. In the following guide we will examine the major steps of a successful SEO plan

If you want improve your ranking so making on page Technics and do quality off page Technics because goggle check only quality work

Very hard market

Visitor is the way to increase website rank & to get visitor you have to do effective seo .

To improve ranking of your website use high pr sites and submit quality content.Generate quality backlinks.

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
1. Public relevant content.
2. Update your content regularly.
3. Meta data
4. Have a link worthy site.