In this post, I will share a strategy that works extremely well for my local SEO clients. The service is essentially a done-for-you private blog network (PBN). Many PBN link builders have PBNs specific to a given niche. For example, an entire PBN dedicated to pet care, where all the sites have pet care-related content and link to pet care-related sites. A localized PBN is similar, but different. In the same way that a niche-specific PBN would have expired domains that were previously related to a specific niche, a localized PBN has domains that were about a specific location. The location could be as simple as a small town or as big as a country.
Building Local Private Blog Networks
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In this post, I will share a strategy that works extremely well for my local SEO clients. The service is essentially a done-for-you private blog network (PBN). Many PBN link builders have PBNs specific to a given niche. For example, an entire PBN dedicated to pet care, where all the sites have pet care-related content and link to pet care-related sites.
A localized PBN is similar, but different. In the same way that a niche-specific PBN would have expired domains that were previously related to a specific niche, a localized PBN has domains that were about a specific location. The location could be as simple as a small town or as big as a country.
The difference comes in when looking for the expired domains. Whereas with a niche-specific PBN you're finding old pages with content specific to a given niche, with a location-specific PBN you're looking for old pages with content specific to a location. So for example, if you have a client who builds custom mobile homes in Southern California, then you want to look for lots of pages with words of cities, towns, townships and counties in SoCal. Doing this will help you find lots of expired domains specific to those regions, which have location-specific backlinks.
It's a simple strategy, but I have yet to meet a single SEO who implements it. Most SEOs are so focused on the niche that they fail to consider location-relevance of their PBN domains.
A localized PBN is similar, but different. In the same way that a niche-specific PBN would have expired domains that were previously related to a specific niche, a localized PBN has domains that were about a specific location. The location could be as simple as a small town or as big as a country.
The difference comes in when looking for the expired domains. Whereas with a niche-specific PBN you're finding old pages with content specific to a given niche, with a location-specific PBN you're looking for old pages with content specific to a location. So for example, if you have a client who builds custom mobile homes in Southern California, then you want to look for lots of pages with words of cities, towns, townships and counties in SoCal. Doing this will help you find lots of expired domains specific to those regions, which have location-specific backlinks.
It's a simple strategy, but I have yet to meet a single SEO who implements it. Most SEOs are so focused on the niche that they fail to consider location-relevance of their PBN domains.
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