Building Local Private Blog Networks
- SEO |
A localized PBN is similar, but different. In the same way that a niche-specific PBN would have expired domains that were previously related to a specific niche, a localized PBN has domains that were about a specific location. The location could be as simple as a small town or as big as a country.
The difference comes in when looking for the expired domains. Whereas with a niche-specific PBN you're finding old pages with content specific to a given niche, with a location-specific PBN you're looking for old pages with content specific to a location. So for example, if you have a client who builds custom mobile homes in Southern California, then you want to look for lots of pages with words of cities, towns, townships and counties in SoCal. Doing this will help you find lots of expired domains specific to those regions, which have location-specific backlinks.
It's a simple strategy, but I have yet to meet a single SEO who implements it. Most SEOs are so focused on the niche that they fail to consider location-relevance of their PBN domains.
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