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Use Of Keywords In Anchor Text

by joeymills
3 replies
  • SEO
    • |
Hey All,

Quick question regarding using keywords in your anchor text. These days more and more SEO specialists are saying you should stay away from using your keyword in the anchor text as this is now seen as over optimising by google.

So my question is if we no longer use keywords in our anchor text how does google know which keywords we are trying to target and which keywords they should rank us for?
#anchor #keywords #text
  • Profile picture of the author AndresNWD
    Hi Joemills

    What Google punishes is overoptimization of some keywords. Of course you have to have "money keywords", the ones that people search for to reach your business. The challenge is to increase the amount of different keywords of your link profile. For that, use long-tail keywords, think about semantic searches, search for natural links...
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  • Profile picture of the author beyond11
    Yes, you should focus on low competitive long-tail keywords that can rank your primary keywords and don't forget generic keywords, brand names.

    Social media signals and shares are also will play key roles in 2015's SEO strategies.
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  • Profile picture of the author Chaudhary Daniyal
    Originally Posted by joeymills View Post

    SEO specialists are saying you should stay away from using your keyword in the anchor text as this is now seen as over optimising by google.
    SEO Specialists aren't saying that. Those who are, aren't SEO Specialists or even basic SEO for the matter.

    How can you expect to rank for your keyword when there's not a single link pointing back to your site with keyword-optimized anchor text ?! Google is still a robot and you still need to feed it.

    However, you shouldn't go overboard with keyword-optimized anchor text.

    Let me give you an example..

    Suppose my keyword is 'Dog Training'.
    Ideally, I should have a few high PR backlinks with Dog Training as the anchor text. Moreover, you need to find variations of your keyword and use them as anchor text.
    In this case, I'd build backlinks for the keywords "Dog Training Tutorial", "How To Train Your Dog" "Dog Training Guide" "How To Train Your Dog" etc - Google Keyword Planner is your best friend when it comes to finding these keywords

    See how our keyword, 'Dog Training' is somewhere in those long tail keywords. Google won't see it as over-optimization as they seem natural anchor texts.

    Here's a breakdown of how your anchor text should be planned

    Exact Keyword: ~10%
    Long Tail/Partial keywords: ~30%
    Site URL (Self-Explanatory): ~10%
    Brand Name (Name of your brand e.g WarriorForum, Moz, Clickbank): ~ 20%
    Random Keywords (Click here, Read this, This site etc): ~ 30%

    These aren't the EXACT numbers and differ largely.. but just a rough estimation of how to plan your anchor texts.

    You can read more about it here, here and here
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