Adwords Confusion

by 9 replies
11
Hi,

Basically I have set up two campaigns and I am suffering from a few problems. Firstly Google keeps saying that bids are too low, but some of them are 75c plus to get on the first page (I am currently bidding 30-35c). Also my quality score in some keywords is quite low so I am not getting shown. Where this gets confusing is I have everything from 2/10 through to 7/10. There are also no conversions.

In terms of statistics

Campaign 1:

14 days Old, 32 Clicks 19190 Impressions, CTR 0.17% Average CPC 0.31c and Average Position is 9.4.

Campaign 2:

7 days Old, 3 Clicks 4651 Impressions, CTR 0.06% Average CPC 0.21 and Average Position is 5.9.

In short help! Do I junk the campaign or is there something I can do. I have already redone the ads and added more keywords (both +ve and -ve)

Many thanks.
#search engine optimization #adwor #adwords #conversions #ctr
  • With QS of 2 and CTR that low, you're fighting an uphill battle. You really need to find out how to increase your QS dramatically (it isn't just keywords to do that) and increase your CTR immensely.
  • As with all similar questions, no specific help can be given without looking at the campaign itself in all its fine details. Steven is right. You need to increase that CTR and QS. Hiring one of us would help.
  • What factors do I need to consider with Quality Score? As for hiring, I am not sure as to whether I could afford you.
    • [1] reply
  • gotta get the QS and CTR up!
  • Yes, Quality Score (QS) is the key. My guess would be you have pretty mixed keywords, not very related, maybe also some very general? Keywords with a QS of 2 you better delete. Try to 1. be very, very related to you ad-text with your keywords, and 2. pay attention to your landing page: add quite some unique (!) content with your keywords in it.

    The moment you submit your campaign your keywords will get an initial Quality Score assigned. This Quality Score is determined by your account Quality Score history, especially on this keyword and on the Quality Score history of that keyword in general (by other advertisers). Landing Page and Relevance of your ad to keyword is also important here. Once your campaign runs, AdWords will possibly adjust the Quality Score for your keywords according to your performance, which basically means CTR - compared to your competition.

    In case you are mixing up search and content network, split this (I get the impression from your very low CTR) and focus on search first.

    In general there are 3 main factors for your keyword QS, in order of importance: 1. Click Through Rate, 2. Relevancy of Keyword/Ad/Landingpage and 3. Landingpage Quality

    s. also some posts on my Thumoney.com for Quality Score.
    • [1] reply
    • Steve thanks for this links, do you maybe have some guide for adwords newbies?
      • [1] reply
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    Adwords Confusion

    Hi, Basically I have set up two campaigns and I am suffering from a few problems. Firstly Google keeps saying that bids are too low, but some of them are 75c plus to get on the first page (I am currently bidding 30-35c). Also my quality score in some keywords is quite low so I am not getting shown. Where this gets confusing is I have everything from 2/10 through to 7/10. There are also no conversions.