Content is king !

by 85 replies
102
Yes, We know that informative content is the king.
Good and informative contents helps to increase SEO performance.

Share your ideas about it ...
#search engine optimization #content #king
  • Content is not king. Backlinks and authority and targeting long tail keywords constitute a good SEO strategy.
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    • Yes, content is not king. but SEO.
    • I somehow agree with this kind of perception because it's not all the time that content can push a website to higher rankings. Thanks
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    My idea is you don't understand Google could care less about content quality when ranking pages.

    Googlbot doesn't comprehend quality text like a human. They understand relevancy but that's only because they have a database like a thesaurus (associated keywords).

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  • Google is not stupid nowadays. They know what good content is. Bounce rate, avg time spent on page, returning visitor, visitor clicking to other pages throughout the site, people commenting, people sharing etc, these are all signs that tell Google whether or not the page is worthy of a higher ranking.

    I'm currently ranking for a competitive keyword, and I did no backlinking, no shenanigans, no nothing, and my site is new with the domain authority only at 15.

    I believe that it's ranking well because of all the factors that I mentioned are good.

    The page has about 5,000 words which is packed with good quality info.

    Good content wins.
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    • Banned
      Google is oblivious to quality content.

      Bounce rate could be any number of things that has nothing to do with quality content (content for humans). Example, a crappy host could cause a high bounce rate.

      Lol, you don't build links but you look at fake metrics (DA), hows that for shenanigans?

      Having 5,000 words isn't ranking any page. I have hundreds of pages that average a sentence of text per page, been ranking for years & still average 7 page views per unique traffic over several domains.
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    • "good content" is a subjective term. Humans don't even have a set definition of what "good content" is...

      don't be a knucklehead.
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    • Google doesn't know what good content is, people does.
      So, if people like a content it gives a signal to search engines (like Google) that this content is valuable.
  • Content isn`t king. It`s all how you present the content to Google (headings, interlinking, subheadings, images, basically all onpage SEO). You can check how Google sees your content when you search site:yourdomain.com and choose Search tools - reading level. Most have Basic level. Even my autogenerated content (which isn`t readable) is having intermediate and advanced readeing level as Google shows. And i´m only generating this content to search engines and show converting content (which would never rank that high) to real visitors and have high conversion rates. Content costs 0 but conversion level is amazing.

    Cheers
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    • All valid points.

      I checked my site's reading level and got nothing.

      Basic 0%
      Intermediate 0%
      Advanced 0%

      Have I not been rated yet?
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  • Maybe content is King but the King wouldn't gain much power without his council, advisers, army/police and loyal subjects among other things. And of course you would need a bad ass castle!!
  • The high quality useful and epic content in your site will get hugh traffic and share to get high quality backlink.
  • it is infarct true because Google always search for fresh content.. But there are exceptions always.
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  • Yes, good content really does matter nowadays. But maybe not the way some people think.


    Quality content really isn't about length of article or even if it reads well. To Google, quality content is about LSI keywords (latent semantic indexing). Words of phrases that are the hidden meaning of the main keyword.


    Example: Your main keyword is furnace prices. An LSI phrase for furnace would be: Goodman, York, Carrier, ect. (brands of furnaces). LSI words for prices would be: $2000, $1500. Pack your article with words/phrases like that and you are good.


    That's how Google kinda knows if the content is good or not.


    I have a page on one of my sites that has about 700 words. It's packed with these LSI keywords. The page is ranked page 1,#1 for the main keyword which gets 2400 searches per month - but the site/page is getting 1k visitors PER DAY! (traffic is all going to that page)


    Almost all that traffic is coming in from hundreds of long tail keywords. You can't get that kind of traffic from an article that goes like this: Blah, blah, keyword, blah, blah, keyword. Content like that sucks and it won't get you much traffic in Google.


    It should also be noted that Google ranks pages based on theme, not 1 keyword per page.
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    • TheAdsenseGuy,

      Wow what you've written is really fascinating to me but I being a noob wonder if you can expound a bit for me or provide more examples so I can adequately capture the very essence of what you are suggesting regarding LSI keywords? For instance, can you provide an example within the "insurance" niche for me please? I have a small niche site that I'm attempting to earn from adsense and trying to get traffic to it is really hard for me. I've attempted to place keyword phrases that google's keyword planner says are getting 2 or 3k visitors monthly in the articles and in titles (& also place in the permanent URLs) but that's about it. Any advice would be MUCH appreciated!


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  • High quality content will be shared around the internet naturally and that is what search engines look for.
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    • I totally agree with this!
      Sure, there are many more things to consider but saying content isn't important is wrong. People do care about what they read and if it;s a good article, they WILL share it!
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  • Wow, really going to bat for Moz there Mike... and yes, a lot of others have as well.

    That having been said, their crawler is pretty slow/weak as crawlers go. But... is that really a problem? Meh. It's not the end of the world if you are looking at things from a historic point of view and verify the links still exist on your own.

    But, is this Moz-affair thing a part of your new direction? I'm not being confrontational mind you, just asking, making small talk among the fighting, etc.
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    • I could have sworn I stated both Moz and Majestic Goy - got to use everything we got. Yeah and by a lot of others you of course mean most of the professional SEOs of the world. Name me a SEO tool for analyzing backlinks that hasn't or isn't integrating Majestic and/or Moz? I'd have agreed if someone said Moz by itself is not good enough but put it together with majestic and it serves a useful purpose. It s not just a marketing funnel thing. Thats a kiddie observation

      I'd take Pagerank any day if it updated regularly which it actually hasn't for years. However now? With no pagerank update for a year and a half and google saying they won't update ever again it seems? lol what are you going to do? Hold onto PR for another ten years and dream its accurate? What are you guys smoking?

      You do realize that every single new page, every redesigned site now shows pages as PR N/A regardless of links right? so you and the merry crew of another forum are going to do what?? skip all link opportunities from new pages with juice over the last two years?? An d how are you going to use "historical" metrics and check if they are there when Google turns off the Toolbar API and EVERYTHING shows as N/A??

      Huge problem which is why I don't use them for link research but as plenty people here know Majestic.

      Yeah you are and don't worry about it it was entirely expected given the thread where I objected to a certain group advertising their own forum here. If you weren't being confrontational you woudn't skip me mentioning Majestic and especially wouldn't call it a "moz affair thing" which sounds like Yukon or MikeF.

      Its cool. I knew it was coming.

      but anyway I've got an affair with using what we have. People who are really saying stick with pagerank no matter what are the people with a deep crush and a hater of everything else.

      Any rational human being would favor a pair of metrics (MOZ and Majestic) that at least update to one that hasn't and won't ever again. Its just common sense

      and thats why outside a few black hat grey hat forums almost the entire SEO world has embraced the new reality of looking at both metrics
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    • Yap, content absolutly king. But king do not alwasy a content. King must be a backlinks offpage or onpage. King must be real visitor (not robots). King not auto generate content or copy paste.
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  • Using good contents and unique contents helps to index site more faster.
    & its a positive point for google adsense.
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  • nowadays backlinks are the king bec google is only se most popular.. so according to google which website have more traffic have high traffic and good ranking
  • Content is not king but definitely royalty. It contributes to a lot of the aspects of gaining DA and PA and thus gaining trust to hight SERP
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    • Gaining DA and PA are not a method to gain trust or a higher ranking. I could spam the bejeezus out of a site and gain DA and PA.

      Even if DA and PA were direct indicators of rankings, your content has nothing to do with DA and PA anyhow.
  • Online marketing is a popularity contest,

    Step 1) Get everyone to take a look at you "Look at Me!"

    Step 2) If the content is good they will Like you.

    Step 3) After you become really popular, Google will give you some endorsement.

    Too many people chase after the last step directly and fail. However some people do fake their popularity convincingly enough that Google falls for it, but Google is not so easy to fool anymore.
  • Among all the technicalities behind organic rankings, the two most important factors boil down to:

    1. Backlinks

    2. Traffic

    If you incorporate any step you take to get backlinks and traffic in accordance with what fits your target audience, you will receive organic rankings.. at least that's my conclusion from the data-set I have..
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  • Not that I am some expert but I will weigh in on this matter as well.

    Is 'Content King'?... depends who you are talking to. In terms of providing value to potential customers/clients/buyers - yes, building value into your offering in what draws people into buying and subscribing coupled with the well crafted web-copy of your site.

    Is 'Content King' in terms of Google or other search engines (and this is only my personal opinion), I have to say no way. The latest SERP focus more on the relevancy to the searched topic. If your content is relevant, you're in.

    As far as the web-copy is concerned, the search engine SERP are intelligent enough to differ between overuse of a keyword and intelligent use of the same.

    Just my two cents worth... nothing more... take this with a grain of salt.

    Much thanks all.
  • Content isn't king when it comes to SEO and Ranking.

    Content is king when it comes to conversions. This is why all the SEO in the world won't do you any good if you content is crap and no one wants to read it.

    You can rank #1 for your keywords but get NO conversions because your content sucks.

    For RANKING, no Content isn't king.

    - # Back Links
    - Varied anchor texts

    That is king for ranking.
  • I have many websites getting 3000+ visitors per day and all I use is SENUKE and a few other link building tools...

    And I have been doing this for a few years. Not to mention, ALL the Google Animals came out just helped with my ranking.

    It's all about how you do it
  • without quality content , you will get high bounce rate and drop in visit.
  • Just standard content is not king , Unique, Quality & SEO based content is good.
  • Sure, content is king. Content will always be king, no question about that. But that is still irrelevant if you have amazing content and no one can find it.

    Being able to market your content is also important. Making it so people can find your content is especially important.

    Content might be king, but just like a king, it is useless on its own.
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  • Content is always king of SEO. If u use original content And unique then definitely this more effective.
  • There is no doubt that content helps in improving the SEO performance. Google give more preference to the quality content. But alone content cannot help SEO. Along with that you have to create quality backlinks for your website and in that case high PR websites does matter for creating backlinks.
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  • content is not king but unique and quality content is good for any type of site.Content with your targeted long tail keyword and back link on keyword is best for your site.
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  • Content is the king no matter what people say... How google sees the "king content"... thru good keywords, semantic keywords and LSI... If you combine those 3 you get a good position... if you get those 3 and still manage to write a bad content... than you`ll have a high bounce rate and Google will shot you down to a low position.

    Usually good choice of KW, semantic KW`s and LSI`s opens so much space for your article that it can hardly go bad (of course if you know at least few things about writing, and if you researched the theme).

    One thing that "content is a king" to google is a fact that google likes the most 1,500 - 2,000 words articles more than 500 - 700 words articles!

    Hope it helped...
    Nicole (:
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  • Yes Content is very important for any blog or page.That's why a good blog a day keeps the failure away
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