He is ranked first for that keyword, has reviews in his listing which is good (I need to look into this). Although he has only used his keyword ONCE, 'SEO Westbury' is only in the H1 and that's it. How does he rank first??
I then checked out his sitemap and WOW....... he has like 1,000 SEO landing pages for different locations across the UK. All of which use the same content. Google, please tell me how he ranks???!!!
I don't understand. There are no internal links pointing to these landing pages, I highly doubt there are external links either. So how does he rank?
Thanks, all help is appreciated!