Writing SEO Content - Keyword Density

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When writing your SEO content do many of you focus on keyword density any more?

I have found more results from just writing content naturally without focusing on inserting keywords at any point.

Do any of you actively add keywords into content in any density and have consistently different results to adding them in different densities?
#content #density #keyword #seo #writing
  • Profile picture of the author jessicalad
    Yes, with recent Google Panda & Penguin updates natural content marketing efforts have increased to a large extent with very less focus on anchor text keywords.
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  • Profile picture of the author quadagon
    Personally I have the keyword in headline and then optimise the article for the reader not google. I find that way you naturally place keywords in the content anyway.

    I'm first page in the serps so doing something right.
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  • Profile picture of the author dadamson
    Thanks guys!

    I have pretty much been doing the same with good results - keyword in the H1 tag, and then just optimized for the reader and the natural flow of the article seems to do pretty well.

    Good to see you are on the first page in the serps by doing the same thing quadagon!
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  • Profile picture of the author justicejr
    Keyword density should about 1% of articles. But I think You might use keyword as title. Quality and useful content will help your rank with this keyword.
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  • Profile picture of the author fugenxuae
    Hi, See Suppose your content having 500 word's then you can insert your keywords 3 to 4 times will be very useful.. So as per keyword density In a Content Keywords should be repeated only 3 to 5%...
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  • Profile picture of the author bs dental
    Yes you will have to create quality content to get high rank in Google search engine.
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  • Profile picture of the author yukon
    Banned
    Density is something created by people selling crap to IMers.
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    • Profile picture of the author Michael Shook
      Originally Posted by yukon View Post

      Density is something created by people selling crap to IMers.
      IDK, maybe not just IM'ers. Yoast has that in the SEO plugin so maybe its for selling crap to anyone. My percentage never gets above 0%, but interestingly I get a ton of traffic for lots and lots of related words and phrases.
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    • Profile picture of the author DABK
      True.

      Proof: I write an article that has keyword 1, keyword 2, keyword 3 but I find my page ranking for keyword 4, keyword 7, keyword 14.

      As a matter of fact, I have a site where each of the 20 pages and 17 posts is focused on 1 keyword each (all keywords are root keyword + 1 or 2 other words (think lose weight and lose weight fast, lose weight quickly, lose weight exercises, exercises to lose weight, etc.) but I had visitors find my site via 169 keywords. a newish site I focused on 1 keyword. Yet i had visitors find me through 57 keywords.

      When I say 'focus' I mean the keyword in my title. Then, I wrote naturally.

      Going with the lose weight examples: I can't talk / write long enough about losing weight without using a bunch of words like: exercise, diet, walking, lifting weights, thin, slender, treadmills, dumbbells, etc.

      But don't go with what I say. Google, without quotation marks the words "exercises to lose weight." When I did it, I got this page in the 2nd position. How To Lose Weight Fast and Safely - WebMD - Exercise, Counting Calories, and More. Nowhere on that page do you find the phrase "exercises to lose weight" though you find a lot of keywords about losing weight and exercising.

      I don't know how Google was the 1st year it existed, but these days it's loaded with a thesaurus and a dictionary. And they're pretty good ones!

      It's beyond me why people talk about keyword density!


      Originally Posted by yukon View Post

      Density is something created by people selling crap to IMers.
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      • Profile picture of the author quadagon
        Originally Posted by DABK View Post


        It's beyond me why people talk about keyword density!
        Its a throw back to when keyword stuffing 'worked' and the spammers then went so is 90% ok, what about 85%? There is a mentality to 'play' Google and somehow con your way to the top.

        Google is getting smarter and looking for related words that naturally occur in quality sites based on the subject matter.
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  • Your keywords density shouldn't be any higher than 2.5% - 3%. Google could penalize your site for keyword stuffing. Just try to sound as natural as possible, and use synonyms of your targeted keywords in the content. For example, if your targeted keyword is: shoes for women, instead of repeating that term too much, you may consider using "ladies footwear", etc.
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  • Profile picture of the author salondemaria
    I read an article awhile back on Moz or SEO Journal that said keyword density has become less of a factor. I just use the keyword in the title and then write naturally, providing quality content.
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  • Profile picture of the author FreedomBlogger
    I personally don't really follow any keyword density anymore.

    I used to follow some advice on using your keyword every 100 - 150 words. I forgot what percentage that was. lol

    but yeah ,,

    I just focus more on delivering the best content possible


    I hope this helps!

    Keep up the great work!

    Cheers!
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  • Profile picture of the author GreenInkWriter
    Keyword density is not only about hitting a predefined percentage, it is about having a good quality content which is highly focused and easy to read.
    Some people think that keyword density degrades content, but the fact is just opposite Well written keyword dense text is generally easier to read. While writing contents you should also look at the percentage and frequency of that keyword as compared to other non-stop words.
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    • Profile picture of the author DABK
      Nope. Keyword density is about the percentage part only.

      The rest is a good idea but it's got nothing to do with keyword density.

      Nor does it explain why worry about keyword density at all.

      Originally Posted by GreenInkWriter View Post

      Keyword density is not only about hitting a predefined percentage, it is about having a good quality content which is highly focused and easy to read.
      Some people think that keyword density degrades content, but the fact is just opposite Well written keyword dense text is generally easier to read. While writing contents you should also look at the percentage and frequency of that keyword as compared to other non-stop words.
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      • Profile picture of the author Insano
        I am kind of in a position where I can claim to be an authority on keyword density *j/k*

        To elaborate:

        I run a website with over 80.000 pages, 80.000 different keywords. rarely more than 1.000 searches per month per keyword. We rank on the first page of google, with 25% of our keywords in top 3, 55% in top 5 and 20% below SERP 5.

        Since such a vast amount of keywords would make anyone crazy in this niche to run an offsite campaign and target the keywords (even though I know about competition which runs their own forums, just to have 1 backlink on the keyword, different hosting, IP, etc...) We depend solely on perfect OnSite optimization and the backlinks we generate organic on the homepage and sometimes on deep links.

        Last year I felt a drop in traffic over 30% in a week, since it was not holiday season, and nothing big was going on I considered either a google algorith update or an OnSite flaw.

        After 2 days of searching I found out that in our most recent template update, we had 1 space missing next to the keyword of the pages, which reduced our average keyword density to 1.9% from 2.7%, once this was fixed and the keyword denisty was back to close to 3% it took only 4 days (our average indexing time) to get back on track.

        So when I read "keyword density doesnt matter" or "keyword density should be 1%" I have to laugh.

        It is true for keyphrases, that if you are targeting 3+ words you should have a lower keyword density, but if you are targeting 1-2 word keywords, in that case stick to 2.5%-3.5% keyword density to be on the safe side. And share some love with outgoing links to authority websites in the field you write about, google loves stuff like this
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  • Profile picture of the author Kevin Maguire
    I was looking through a bunch of resumes from professional writers during the week, and not once did any of them mention the term "SEO Contents".
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  • Profile picture of the author jessicalad
    As per the latest Google updates, unique natural occurring content is given more focus rather than on Keyword density.
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  • Profile picture of the author alex93
    Originally Posted by dadamson View Post

    When writing your SEO content do many of you focus
    Do any of you actively add keywords into content in any density and have consistently different results to adding them in different densities?
    We use it still, we didn't used to, the problem we found, if our article/review did not mention the keywords at all then occasionally and this has happened to us, it sometimes ranks similar pages instead of the keyword we wanted.

    For example, it ranks this page keyword

    Call of Duty Black Ops II Xbox 360

    This keyword above was ranking for Call of Duty Black Ops Xbox 360, which as you can probably gather resulting in no click-throughs as the page was not was the Google user was looking for. We also had the correct keyword in url, H1, images, videos but still it caused confusion in webmasters.

    Now we use it 2-3 times in a 800-1000 word review, at least one in the first 100 words, usually towards the start.
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  • Profile picture of the author jsam757
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    • Profile picture of the author savidge4
      as Insano mentions I could argue a bit about density not being of concern. I personally run at 1.8% ( I prefer to be on the safe side ) that works out to 9 times per 500 words. I will point out that this percentage determination is not based on the text alone, but the page as a whole. ( titles, tags, text, etc ) With my methods, that works out to 3 times in the text.

      If for a moment you look past Panda Penguin and all the other cute little animals and you start looking specifically at "Hummingbird" you may get a glimpse of what I am about to say.

      Hummingbird was not an update to the algorithm, it was an update to the very core of how Google takes the data provided from the end user ( the person doing the search ) and translating that "Intent" to what is displayed in the SERPS's

      So using DABK's example "exercises to lose weight" ( minus the quotes ) you will see the title of the top listing is an exact match. #2 is linked from #1, #4 is exact in the URL and the first sentence of the body. #3 gets a bit interesting. The actual keyword matching that is taking place is in the COMMENTS, which some of the newer algorithm changes would indicate carry more weight. Given this page has 238 comments, I would suggest that may be a reason for the pages boost.

      Algorithms are a COLLECTION of variables that determine a ranking position. So to say that density is NOT a part of that equation is a bit short sided. However we must understand that given the right amount of boost in OTHER variables - IE Social indicators like Comments, some of the tried and true methods can basically be beat out.

      At the end of the day, you can only control what you can control. Density in my eyes is one of those variables. I can do my best to aquire comments, but I cant control that. So its kinda picking your battles as it were.
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  • Profile picture of the author xembergg
    According to Google Algorithm or webmaster guidelines key word density between 3% to 7% use in content of web site.
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  • Profile picture of the author st0nec0ld
    Let's just say that I focus more on my readers interests and not mainly on the keyword density.
    When writing a content I am more on its natural flow.
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  • Profile picture of the author turboshandy
    I do add keywords in my articles, but not too many. Writing content naturally is what works best. Using too many keywords can actually hurt your rankings because 1. google will 'smell' that you're writing for the search engines and 2. people won't read it, reading a text that's obviously written for search engines is annoying..
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  • Profile picture of the author Siyaagarwal
    Unique natural occurring content is given more focus rather than on Keyword density. the latest Google updates.
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  • Profile picture of the author bryantuck61
    I don't focus too much on the specific percentage of keywords. the key is to make it read naturally for the reader. However, the H1 title is good to have your focus keyword in and then a few times, naturally throughout your article. Don't force it. Google is more interested in site activity these days.
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  • Profile picture of the author therealdeal2
    Right now you can use keywords very loosely and still see great results. Try to have it show up around .5-1% of the text and other than that mix up the word orders and have it as natural as possible.

    Just remember google still needs to know what the content is about and for that you will need to guide google towards your targeted keywords with very SUBTLE implementation of the keywords.
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  • Profile picture of the author sudipto
    Lets say an experienced doctor writing a thesis on his specialized subject. Does he or she has anything to do with keyword density and SEO. The answer is NO. It is not possible or a practical thing that you should count on keywords when writing content. I usually don't do that.
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  • Profile picture of the author Slade556
    I would advise you continue writing your content in a "natural way". Just write for the readers, it's what will make the come back! And, yes, DO use keywords, just don't mention them too often, the articles need to be a pleasant read, otherwise it's clear that you write for google..
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