SEO + HTML

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How good do you need to be at HTML / CSS to become good at on-line marketing (especially SEO/SEA)
#search engine optimization #html #seo
  • It is a normal phenomenon, that a website will rank over search engine which were built with the proper protocols for the Internet. It would be good if you have deep knowledge about HTML/CSS.
    For understanding this more clearly you should know Content Management System Effect over a website. Sometimes CMS is responsible for the invalid HTML/CSS and in that case you need to change the entire theme, or design of a website to solve this issue.
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    • These days with Content Management systems you don't need to know that much about HTML or CSS but it helps if you know a little.
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  • so do you need to learn all the < > tags, CSS codes, <img scr=> stuff?
    Like you are almost a web designer or is the nuance different?
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    • I do not think it is necessary to learn anything more than the basics as there are many wysiwyg editors you can use which also can supply you with the view of HTML coding so you can pick up HTML that way. It also useful to be ableto recognise PHP coding but only the basics.

      I use Edit Plus a shareware product and it works just fine if I want to make simple code
    • Banned
      The answer is Yes, you need to know HTML/CSS otherwise you'll be clueless what your looking at (source code).

      Comparing a live webpage with the text version of a webpage can sometimes show drastically different results.

      One example... You could try ranking a page with 100% external links but If you don't understand HTML your page could have something silly like a noindex tag in the HTML <head> which tells Google to remove the page from the SERPs, so any effort trying to rank the page would be a waste of time. That noindex example happens a lot to new SEO members on this forum.
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  • Interesting to see I get both YES and NO answers in this thread Must have hit on a known discussion in the world of SEO?
  • If you take a look at html knowledge and SEO success factors then you should know Search engines pick up ranking signals from specific HTML elements. HTML is not must for every search engine optimizer, but you should have knowledge about html.
    You should know some important factors like Structured Data, Header Tags, The Meta Description Tag, HTML Title Tag etc.
  • It is true that SEO does not need knowledge of HTML, but if you have basic HTML knowledge, you will be able to execute the SEO strategies in a better way. You will also have a better understanding of meta tags and all the other website related elements.
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    • As an SEO, what you are saying is completely wrong. A good SEO needs to understand HTML. It's about a lot more than meta data, especially with Schema in the mix now.
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  • You just need to know some things about html/css... those that you need to enhance your SEO work. I started and did SEO for a long, long time not knowing anything about css and very little about html.

    I always solved my problems by following other more techy blogs and using google search!

    Nicole (:
  • Every CMS built with great HTML and CSS, so no need to worry about them or mastering. Themes too built with clean CSS and HTML so don't waste your time for these things just hire someone or get paid theme, but still there free good themes on Internet.
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  • Well it would seem that perhaps like Jeffery, I might need to update myself on Schema, it seems to be related to database and site maps perhpas someone here could explain in simple language why it is important
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    • So a bit of history about schema.org stepping back a moment. Sitemaps were introduced by Google in 2005, in 2006 it became a search engine industry standard. I would say it became realclear real fast for the betterment of the industry to follow a unified standard, instead of fragmenting

      in 2009 Google introduced "Rich Snippets" ahead of the curve again. Not until 2011 did this become an intended industry standard. I personally would say that Google still is not 100% there, but I don't think any of the other are either. The most recent rich snippet that I can think Google finally laid to rest was the Author tag, mid last yearish. Boy do I miss that <tear>

      The overall basic principle of the schema markup is to make the work of search engines easier. Instead of all these complicate concepts to determine what your site and your pages are about,these tags will define these things in code, that are easy for bots / spiders to read.

      There are in essence 4 different tags. there is itemscope, itemtype, itemprop, and then there is the oddball of the bunch "embedded items", which in itself is not a tag, but how the tags are used.

      itemscope: is a simple tag that says anything between open div and close div are related.

      itemtype: basically defines itemscope. So if you have tagged something open div itemscope you then set the itemscope to what the context of the div block is.

      itemprop: defines specific elements within the div block. as an example it could be a "Name" or an "event date" "Prices" a URL... all kinds of stuff.

      embedded items: the easiest way to explain this... uh uh nested div right? yeah that's it LOL below is embedded items and how it kinda looks

      Primary open div - itemscope - itemtype "Sports team"
      itemprop -"name"
      Secondary open div - itemscope - itemtype "person"
      itemprop - "name" itemprop - "birthdate"
      Secondary div closed
      itemprop - "sport"
      Primary div closed

      All of these tags have specific extensions you can use. and to be honest I have never found a real good list of the terms that are available. I have been playing with these for a while now and still find new uses for them all the time.

      Schema does have a wordpress plugin that is rather useful when dealing with products. but the post and page tagging isn't there. you pretty much have to lay this stuff in by hand... or at least that is what I have found.

      Hope that Helps!
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    SEO + HTML

    How good do you need to be at HTML / CSS to become good at on-line marketing (especially SEO/SEA)