In this article I'll show you why it's important to target long tail keywords, and how this can affect your target traffic for your site and how doing this can possibly get you more leads.
Before you start creating content for your site you should do some research beforehand, but relying on only the most popular search terms could make it difficult to get your website seen by potential clients.
First for all, what's a long tail keyword?
Well, it consist of three words or more for example:
"how to lose 10 pounds in a week" or "how to buy a used car from a private seller"
These are each considered long-tail keywords as compared to trying to rank for the much more competitive search terms "weight loss " or "used cars".
You wont get the traffic as much as weight loss or used cars but sure there's less competition and most important a better conversions.
So what's the strategy?
The strategy is to get ranked number 1 for hundreds or more long-tail keywords. In most cases, you'll have happier, higher converting visitors, and a lower bounce rate. Sometimes you 'll be ranking for these long-tail keywords without even knowing it. However, this creates opportunity for you to snatch these top spots.
Tools to consider:
- Google Trends: Get to know the most popular search topics in the world right now
- Übersuggest: Google suggest on steroids
- Google AdWords Keyword Planner: Keyword research tool
- Google Now: Google Now brings you the information you want, when you need it.
- RankReport: Simple Rank Tracking Software.
Google start to give out direct answers to questions as searches are becoming more of a long-tail question like currency conversions, definitions, weather, math, etc. That's the power of the long-tail resurgence.
I hope this helps.