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Registering an expired domain name - will broken inbound links hurt my rankings?

by taskemann
6 replies
  • SEO
    • |
Ok so I found this really awesome domain name for my business. It's an expired domain name that has about 40-50 broken inbound links (since the original site doesn't exist anymore). If I register this domain and create my own site, will these old broken inbound links hurt my site's ranking in Google?

Thanks.
#broken #domain #expired #hurt #inbound #links #rankings #registering
  • Profile picture of the author SEO Power
    No, the old broken links won't hurt your site's ranking in Google.
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  • Profile picture of the author Chris Lee
    Use a plugin like this one: https://wordpress.org/plugins/all-40...t-to-homepage/

    Redirects all broken links to homepage.
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    • Profile picture of the author sojibrahman
      Originally Posted by Chris Lee View Post

      Use a plugin like this one: https://wordpress.org/plugins/all-40...t-to-homepage/

      Redirects all broken links to homepage.
      This plugin was fine. But best practice is using direct code for this simple issue.

      Open you 404.php file and past this starting of 404.php file.

      PHP Code:
      <?php
      header      ("HTTP/1.1 301 Moved Permanently");
      header("Location: ".get_bloginfo('url'));
      exit();
      ?>

      It will easily 301 all 404 page to home page.
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      • Profile picture of the author savidge4
        Now that all of the easy answers are out of the way. have you considered building out pages for each of the broken links? Seriously.. built in back linking, and free traffic to boot. why on earth would you do anything less?


        PS the other method to getting rid of the links is going into webmaster tools and disavowing the links
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  • Profile picture of the author Insano
    savidge, in my opinion it depends on the source of the backlinks, and the targeted traffic. In many cases I find some nice domains about to expire, but get a bunch of chinese backlinks with it, with which I cant start anything :S
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    • Profile picture of the author savidge4
      Originally Posted by Insano View Post

      savidge, in my opinion it depends on the source of the backlinks, and the targeted traffic. In many cases I find some nice domains about to expire, but get a bunch of chinese backlinks with it, with which I cant start anything :S

      Absolutely, it does depend. But in my eyes worth taking a look at. I personally would take the route of disavowing inbound links before I took any of the other methods. Doing 301's or thinking that doing nothing is a solution, is a Band-Aid at best. The fact is the links are still there and pointed at your site.


      They either have value to you or they don't. they are either spammy or they are not. in either and any case, you need to take an amount of action to clarify how the links may or may not help you and then take the appropriate action to cleaning it up. And like I have said, 301's or ignoring them is not an action that is cleaning it up.
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