Advice from "SEO King", BS or not?!

by Deak
25 replies
  • SEO
  • |
I just chatted with a guy who refers to himself as "SEO King", he gave me feedback on my site:

I run an ecommerce site where I sell Custom Hats and I have a blog attached site .com/blog. Now I Blog about everything my target audience reads (Pop Music, Entertainment, News, Music Video's, Artists, etc) in hopes it'll give me a lead to a sale.

In his exact words he said "if you continue to blog about unrelated subjects on a business site you'll earn yourself a Panda Penalty".
Is that true? Should I only Blog about my products? Or can I continue to Blog about various subjects that I believe my target audience reads?

I even told him I guess blogged on a related Fashion website in exchange for a backlink and his exact response was "What you just did was the webmaster equivalent of playing Russian Roulette with 5 bullets in a revolver. The odds are against you. And the penalty can be devastating. DO NOT do that again. EVER!."
Please tell me is this true or not?

To reiterate my main question: Can I continue to Blog about various topics? Or should I cease and Blog about my products?
#advice #seo king
  • Profile picture of the author MikeFriedman
    Whoever you talked to is an Idiot King, not SEO King.

    You are not going to get a Panda penalty doing that. You also will not get a penalty guest posting on a legit fashion site.

    That being said, I think your marketing strategy is weak. Blogging about these topics and hoping a reader will be interested in one of your hats is a bit of a stretch. I do not think you will see much success with that sort of strategy.

    I do not see those topics being closely related enough.
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    • Profile picture of the author Deak
      Originally Posted by MikeFriedman View Post

      Whoever you talked to is an Idiot King, not SEO King.

      You are not going to get a Panda penalty doing that. You also will not get a penalty guest posting on a legit fashion site.

      That being said, I think your marketing strategy is weak. Blogging about these topics and hoping a reader will be interested in one of your hats is a bit of a stretch. I do not think you will see much success with that sort of strategy.

      I do not see those topics being closely related enough.
      Thanks for your response! I'm appreciative!

      I thought dude was off cue!
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    • Profile picture of the author regize
      Originally Posted by MikeFriedman View Post

      Whoever you talked to is an Idiot King, not SEO King.

      You are not going to get a Panda penalty doing that. You also will not get a penalty guest posting on a legit fashion site.

      That being said, I think your marketing strategy is weak. Blogging about these topics and hoping a reader will be interested in one of your hats is a bit of a stretch. I do not think you will see much success with that sort of strategy.

      I do not see those topics being closely related enough.
      I agree this won't cause a panda penalty it's just not great for marketing that will lead to sales of the hats.

      OP I am not saying you shouldn't blog about things that interests you or your audience, I would just recommend moving either the current blog or the hat store to a separate blog/site for marketing purposes that could help lead to better sales for your hats possibly. The topics together just aren't great for keyword optimising to get sales to your hats really is the thing.

      Anyways just my two cents worth
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  • Profile picture of the author yukon
    Banned
    Was it a king like Burger King?
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    • Profile picture of the author paulgl
      Originally Posted by yukon View Post

      Was it a king like Burger King?
      I almost spit my coffee up....laugh of the day.

      Who sells more hats than anyone online, in many flavors? I could make a wild
      guess that they also sell more books, DVDs, shoes, computers,....too bad they
      did not stick to one thing. If only they had listened to The King.

      Ditto wikipedia. I know they can't rank by having millions of pages on millions
      of things.

      Besides, everything is related within 6 degrees or less of separation., and
      can be if needed. I do it all the time. You will never run out of new ideas.


      Paul
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      • Profile picture of the author dutchguy
        If you only sells white hats in your store google will love your site
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  • Profile picture of the author Life Naturally
    I have been curious about this also because I have a health site that my focus is selling natural health food and supplements, but I occasionally blog about topics like personal development and self sufficiency. I'm not sure if it's better to just focus just on my specific niche or provide information on topics that like minded people would also be into. I have been reading more and more that Google likes you to tag your content correctly, especially with AD word campaigns ect.. Any feedback from the experts out there would be much appreciated. Thanks.
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    • Profile picture of the author regize
      Simply put I think the best practice is to stay within your niche on your site. Especially if you have ecommerce integrated on the site/blog. I say this not only from a SEO standpoint but also a marketing/sale conversion stand point.

      For example if my site/blog has an ecommerce store for selling my shoe brand it's not all that helpful to my seo or marketing if I talk about non shoe related topics because when those articles get indexed by search engines people will follow the link with based off that topic so they most likely aren't going to be targeted well for your shoe sales.

      I hope this helps clarify some of the questions regarding this.
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  • Profile picture of the author WareTime
    Originally Posted by Deak View Post

    I just chatted with a guy who refers to himself as "SEO King",
    You should be talking to the god of seo. Oh wait, he might be the punk of seo soon

    People with self-aggrandizing titles NEVER EVER EVER live up to them. EVER! You and everyone else would do well to remember that.
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    • Profile picture of the author savidge4
      oh jeeze... forget what the king of seo stated.. that was crap. But reading the responses here are right in the same category.

      There is NOTHING wrong with drawing traffic within a vertical of your product. actually its your basic smart thing to do. ESPECIALLY when your niche is fashion related.

      The question I would have is: how do you think it is working for you? Are you seeing a decent level of conversion using this method? My guess would be yes.

      I personally have some affiliate fashion sites. Tunics, and Skinny Jeans etc. and do very well by pulling the same type of vertical target traffic you do. Don't get me wrong, I do pull traffic that is directly related by topic, but do spend a good amount of time and effort pulling a broader scope of traffic to my sites.

      Keep in mind guys, that when dealing with a more dominate female demographic, the rules do change a bit. Instead of stomping on what Deak is doing.. you might want to actually take notes.
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      • Profile picture of the author MikeFriedman
        Originally Posted by savidge4 View Post

        There is NOTHING wrong with drawing traffic within a vertical of your product. actually its your basic smart thing to do. ESPECIALLY when your niche is fashion related.

        The question I would have is: how do you think it is working for you? Are you seeing a decent level of conversion using this method? My guess would be yes.

        I'm not saying that it is not a good idea to do that.

        I'm saying that in this case, the topics chosen might be a bit too broad. On top of that, the topics chosen are pretty darn competitive on their own, probably more competitive than going after keywords relating specifically to custom hats. I think it is going to be a lot of hard work, and may result in finding out that it doesn't convert very well anyhow.

        Hopefully, the original poster was smart enough to run an AdWords campaign first relating to those topics to see if they do indeed convert well.
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        • Profile picture of the author savidge4
          Originally Posted by MikeFriedman View Post

          I'm not saying that it is not a good idea to do that.

          I'm saying that in this case, the topics chosen might be a bit too broad. On top of that, the topics chosen are pretty darn competitive on their own, probably more competitive than going after keywords relating specifically to custom hats. I think it is going to be a lot of hard work, and may result in finding out that it doesn't convert very well anyhow.

          Hopefully, the original poster was smart enough to run an AdWords campaign first relating to those topics to see if they do indeed convert well.
          I really don't know.. but I am going to assume there is some social at play here. The reality with this demographic, let alone Fashion vertical is that a well placed image of the product you ARE selling amongst all of the assorted content SHOULD be more than enough.

          You are in essence looking for that "Oh isn't that cute" moment or the "That would look so great with my black jeans and red pumps" moment . It defies anything and everything SEO is about.

          Yes SEO is the vehicle to make that happen, and the broad approach is by all means the method to use to do it. Articles about fashion and lifestyle and music and art all fit the demographic of someone that would be interested in studded hats. Case in point... other than doing research on my own personal fashion related sites.. I would not look at any of that stuff, and guess what.. I have no interest in a studded hat.

          Fitted and custom stitched... you might peak my interest.. but even then probably not.. I have the equipment to do my own! LOL
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  • Profile picture of the author TeKn1qu3z
    "if you continue to blog about unrelated subjects on a business site you'll earn yourself a Panda Penalty".
    LOL this has to be the funniest thing I've ever read....
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  • Profile picture of the author TheAdsenseGuy
    Definitely not a panda penalty. But with that URL structure (domain.com/blog) it makes your site less relevant which won't help your overall rankings. But it won't cause bad damage to your SEO either.


    Here's one way to do it. Create a subdomain and put the blog there. Like this: blog.yourdomain.com. Google treats domains and subdomains sorta like different sites. Then your store will keep it's relevance.
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  • Profile picture of the author online only
    I think it depends on how broad you are going with your topics on your blog.

    If your blog is mostly about fashion and you have some blog posts about car repair then this could potentially trigger Panda penalty. Furthermore, if your main goal is to just pump out filler content (500 words) then you should be worried about Panda too.

    Without seeing the site, it's hard to say anything useful.

    The good side of the Panda penalty is it's very easily fixable.
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  • Profile picture of the author Life Naturally
    The topics on my site are broad, but I believe they fit within the interests of a specific lifestyle. For instance, someone who is interested in Health is usually (not always) interested in personal development and to some extent, self sufficiency. I guess my vision for my website was more of a lifestyle site. Thanks for all the advice.
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  • Profile picture of the author Dokemion
    A BS KING! A Self-Proclaimed king is no king.
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    Contact me for any SEO Services you need I'm glad to be of your service.

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  • Profile picture of the author st0nec0ld
    To make it simple, blog about your product and/or anything relevant to it.
    Writing too many topics will just make your blog have too many branches.
    Creating a different blog for it will be much easier.
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  • Profile picture of the author Acornia
    You have direct content, indirect content and the irrelevant. There are so many indirect factors that Google can look at it comes down to the combination of your business and technology. In reality you want to keep it loosely connected. We are just helping launch a Fashion site and uploaded 20,000 products, Google indexed 8,000 pages within a few days and we haven't done any marketing yet, there's no right answer only what works for your combination. Sure we did use an architecture from a Fashion Incubator but who's counting. Just look at the top boutique sites and see what they are doing, there's a reason why are they succeeding so just follow what they do.
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    • Profile picture of the author Kay King
      I don't agree with the info the OP got about SEO - but don't agree with everything posted here, either.

      That's the thing about SEO - it can be interpreted more than one way. It's more an art than a science??? A good explanation (I think it's good, anyway) of Panda is in the link below. I like it because it's common sense. It explains a filter used to sort out "thin content" sites.

      5 ways to get hit by a Panda algorithm penalty - Searchmetrics Searchmetrics SEO Blog

      Can I continue to Blog about various topics? Or should I cease and Blog about my products?
      Question: Are you selling hats? Do you get sales coming from your blog?

      There are some topics where you have to branch out and this may be one of them. If your hats are "theatrical" or "costumey" it might make sense to include blogging about music and entertainment.

      But - is it possible to feature music or entertainment where someone is
      WEARING one of your hats? Can you blog about other topics and tie it in with your products - mentioning the hat someone is wearing and linking to a similar hat YOU are selling?

      I've always thought as long as you can relate back to your specific topic or product in a post or article - you haven't strayed too far in another direction. Let's face it - there's only so many articles you can write about "hats".... and hold a reader's interest.

      P.S. - I should add I do not consider myself an SEO expert. I've always focused on getting the results I want from my sites and work and my experience is the SEO that works best usually make a lot of sense. When people get too technical about it - my eyes glaze over.
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  • Profile picture of the author tyronne78
    You can't get a "panda penalty" from blogging about unrelated topics on your website. Google Panda penalized "thin content" sites and sites that had low quality content.
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  • Profile picture of the author yukon
    Banned
    If I'm searching for cars & you start blogging about cats, I'll leave your site.

    Keep posting irrelevant content multiple times & I'll unsubscribe from your email list & send you an email telling you the irrelevant content isn't why I submitted my email address. Trust me, I've done it before, I doubt I'm the only one.

    Focus.
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    • Profile picture of the author savidge4
      Originally Posted by yukon View Post

      If I'm searching for cars & you start blogging about cats, I'll leave your site.

      Keep posting irrelevant content multiple times & I'll unsubscribe from your email list & send you an email telling you the irrelevant content isn't why I submitted my email address. Trust me, I've done it before, I doubt I'm the only one.

      Focus.
      I get what you are saying and in no way disagree... but flip that for a moment... you are on a fashion / lifestyles type page, and get on the e-mail list and get hit with an offer to buy a hat... its not out of place.

      This sounds almost funny.. what comes first the blog or the e-commerce site?

      Because you are selling bedazzled hats.. does that mean your blog has to be about bedazzled hats? or can you have a blog about fashion in general and throw in the fact you sell bedazzled hats?

      If the point is to sell bedazzled hats... if you look at some of the keyword options.. the over all market is not that strong. "bedazzled hats" "rhinestone hats" "gemstone hats" "glam hats" "studded hats" it is either weak in general... or an untapped niche.. ( I want to hope its weak - LOL )

      She / they can without question throw up some content that is "Product" specific on the blog they have and see how it pans out.... but if they went targeted off the bat.. well then as you have stated you have a hat blog and throw fashion at me I would leave. again flip that and have a fashion blog, and throw in a piece about fashion hats, and I think everyone is happy.
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      • Profile picture of the author yukon
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        Originally Posted by savidge4 View Post

        I get what you are saying and in no way disagree... but flip that for a moment... you are on a fashion / lifestyles type page, and get on the e-mail list and get hit with an offer to buy a hat... its not out of place.

        This sounds almost funny.. what comes first the blog or the e-commerce site?

        Because you are selling bedazzled hats.. does that mean your blog has to be about bedazzled hats? or can you have a blog about fashion in general and throw in the fact you sell bedazzled hats?

        If the point is to sell bedazzled hats... if you look at some of the keyword options.. the over all market is not that strong. "bedazzled hats" "rhinestone hats" "gemstone hats" "glam hats" "studded hats" it is either weak in general... or an untapped niche.. ( I want to hope its weak - LOL )

        She / they can without question throw up some content that is "Product" specific on the blog they have and see how it pans out.... but if they went targeted off the bat.. well then as you have stated you have a hat blog and throw fashion at me I would leave. again flip that and have a fashion blog, and throw in a piece about fashion hats, and I think everyone is happy.
        In that example fashion is the root niche so If the site is about fashion anything clothing or accessories is relevant.

        If that site was all about men's suits & suddenly started promoting women's clothes, they're straying off topic & not staying focused. They might as well be Sears instead of a sub-niche (ex: men's suits).
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        • Profile picture of the author savidge4
          Originally Posted by yukon View Post

          In that example fashion is the root niche so If the site is about fashion anything clothing or accessories is relevant.

          If that site was all about men's suits & suddenly started promoting women's clothes, they're straying off topic & not staying focused. They might as well be Sears instead of a sub-niche (ex: men's suits).

          Like I said, I am right there with you. If you look at Deaks avatar... and then read the OP and look at the image and look at the list of topics she / they are writing about.. it all kind of fits. I agree thatit may not be as "niched" as many would like, but if we went to say calling it "Urban" topics, then is there such a clash?
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