Keyword Research: Strategy to rank short tail keywords.

by nkj
20 replies
  • SEO
  • |
I want to know about the strategy of ranking short tail keywords ranking. I have researched online in various forums about the same but no one is able to provide the exact answer with explanation. The answer I found from various places is rank well for long tail keywords this will help ranking of short tail keywords. Is it true. if yes please explain. thanks
#keyword #keyword research #research #short tail keyword
  • Profile picture of the author onSubie
    You should post SEO questions in the SEO Forum.
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  • Profile picture of the author NeshSab
    Hey nkj,

    The strategy of ranking any keyword is the same, whether it is short tail or long tail.

    Usually the short tail keywords are far more competitive and not specific enough.
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  • Profile picture of the author QueenMelanie
    my strategy I think is the best, because it is easy to get out of hand thinking about SEO.. I literally just write my content NATURALLY and let the keywords come in naturally at the right places. thats all google wants really, to focus on the content and the visitors, not the search engines!

    thats prob not what you wanted to hear though
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    • Profile picture of the author Alexa Smith
      Banned
      I agree firmly with Melanie's comment, above.

      There's no such thing as a "short tail".

      The expression "long tail" comes from the shape of the graph of keyword frequencies which it describes.

      The "opposite" of a "long-tail keyword" is simply a "Top 20% keyword" or a "popular keyword".



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      • Profile picture of the author DABK
        The confusion arises out of the fact that, usually, long phrases tend top not be popular.

        On the other hand, short ones seem to be more popular.

        Popular means more searches.

        More people search for
        ab machine
        than for
        ab machines that work
        and
        ab machines that really work
        gets even fewer searches.

        However, my name, 2 words, 11 characters is not a popular keyword, as a matter of fact, it gets fewer searches a year than
        ab machines that really work
        gets in a month.

        As regards strategy: popular or not, the strategy is the same, you just end up at #1 faster (or without running all the plays) if there's less competition.

        A better question, I think, would be: how do I pick a keyword I, with my skills and resources, can get to a placing high enough that I make money. (There are 2 concepts in there: getting my webpage in front of likely buyers AND having content on that page that gets the likely buyers to take the next step and/or buy, depending on your sales funnel).

        And the above means: you know how to judge keyword competition, so you can choose one where you can win; you know how to write so you can persuade; you know how to do SEO.

        Keep in mind that there are still keywords that can make you money that have so little competition that just having the keyword in the Title and URL gets you some visitors. With enough of them, you can make real money.



        It's a place to start. Then you learn how to rank more competitive keywords. Or you accept that you have to have that many more pages for low competition keywords.

        Originally Posted by Alexa Smith View Post

        I agree firmly with Melanie's comment, above.

        There's no such thing as a "short tail".

        The expression "long tail" comes from the shape of the graph of keyword frequencies which it describes.

        The "opposite" of a "long-tail keyword" is simply a "Top 20% keyword" or a "popular keyword".



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  • Profile picture of the author sunil900
    short tail tail keyword ranking very hard work but long tail keyword increase ranking good.I think google adword is best option keyword research.
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  • Profile picture of the author KylieSweet
    Originally Posted by nkj View Post

    I want to know about the strategy of ranking short tail keywords ranking. I have researched online in various forums about the same but no one is able to provide the exact answer with explanation. The answer I found from various places is rank well for long tail keywords this will help ranking of short tail keywords. Is it true. if yes please explain. thanks
    Ranking in short tail keyword is just like competing on well established websites that are related to your field and which means it has high competition environment. Content is the basis to tell search engine what your site is all about so I would recommend to study your targeted audience as well as their behavior.
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    • Profile picture of the author dburk
      Hi nkj,

      The likely reason that no one is offering advice on how to rank "short tail" keywords is because it is probably a bad idea.

      The only difference between a "long tail" ranking strategy and a "short tail" ranking strategy is that there isn't enough keywords to target if your niche has a "short tail". A niche with a short tail power graph is a niche with very few relevant keywords worth targeting, therefore you are best to move along to something where people are actively searching the topic.

      Perhaps what you meant to ask about was advice on targeting the "short head" keywords in your campaign?

      "Short head" keyword targeting is the ultimate goal of aggressive SEM, that is where fortunes are made, or lost. It generally involves a long term strategy with heavy investment. I suggest that you start by testing PPC campaigns to find the specific short head keywords that will payoff the best for your particular offer. Use your PPC campaigns as a testbed for marketing experiments to test page title's and description snippets so that you do not end up wasting a lot of money trying to optimize your SEO campaigns.
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  • Profile picture of the author docvijay4u
    I believe one need to build authority site and it takes time to rank on search engine.
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    • Profile picture of the author savidge4
      this is going to sound goofy. but short word serp success is a long tail play. There is without question unless the competition is minimal as stated already by DABK, that you are going to hit it out of the park in a short term. well ok you can juice the day lights out of it and get there... but in a long term world that is a bit ballsy.

      So back to the original idea, Long tail terms already ( well usually ) have the short term keyword. so "In Theory" if you are targeting 'red widgets have white fuzzy hair' you are also targeting 'red widgets' AND even smaller yet 'widgets'

      If you look at a term such as "xbox one" and see Wikipedia all he way down at #10 you know there is a bit of competition. its not till I believe #49 do you see the first "private" blog entry. looking at PC Drivers for the Xbox One Controller Now Available - Xbox Live's Major Nelson at face value... well its not impressive. but get into the blog, and look at the blog archive going back to 2004, and you see it is well deserved.

      The above is an example of what it takes. its NOT a well written piece for a short term keyword that gets that kind of listing... its the collective of all of your efforts. Looking at December 2013 alone, there are in excess of 40 articles. That's in the order of 500 articles a YEAR. for the past ELEVEN years. THAT is content.. and THAT is how you rank for short terms.

      Ranking in high competition terms requires extraordinary amounts of content that can only be developed over YEARS. Its really not the page that is getting the good SERP listing,it is the collective of the site that does it.
      Signature
      Success is an ACT not an idea
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      • Profile picture of the author DABK
        Not in theory. I have keyword + city in the top 5 (one site, several cities, each with its own page, each links to home page). The home page is quite high for the keyword alone... the keyword is a 2 word keyword. And I'm on page 2 for the main word in the industry, the word that describes the industry.

        Which is part of my 2 word keyword.

        Originally Posted by savidge4 View Post


        So back to the original idea, Long tail terms already ( well usually ) have the short term keyword. so "In Theory" if you are targeting 'red widgets have white fuzzy hair' you are also targeting 'red widgets' AND even smaller yet 'widgets'
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  • Profile picture of the author SEO Power
    Originally Posted by nkj View Post

    I want to know about the strategy of ranking short tail keywords ranking. I have researched online in various forums about the same but no one is able to provide the exact answer with explanation. The answer I found from various places is rank well for long tail keywords this will help ranking of short tail keywords. Is it true. if yes please explain. thanks
    It will take you years to rank for short tail keywords, period. And yes, you have to focus on long-tail keywords initially. As your rankings increase for your long-tail keywords, your site will gradually rise in the rankings for your short tail keyword until it gets to the first page (which could take years).
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  • Profile picture of the author savidge4
    The short answer... yes it is true, and the process takes YEARS. LOL NEXT!!!


    Originally Posted by nkj View Post

    I want to know about the strategy of ranking short tail keywords ranking. I have researched online in various forums about the same but no one is able to provide the exact answer with explanation. The answer I found from various places is rank well for long tail keywords this will help ranking of short tail keywords. Is it true. if yes please explain. thanks
    Signature
    Success is an ACT not an idea
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  • Profile picture of the author expmrb
    There isn't any different strategy for short tail keywords to rank. People just don't target them because they have very high competition. If you want to get ranked in those then you have to be one of the most popular and authority site of your niche. Whereas in the case of long tail keywords they are more specific and have low competition so they are more easy to rank.
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    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
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  • Profile picture of the author Bestseoservice
    5 Simple Steps to Selecting Your Keywords

    1.Own Your Brand Terms
    2. Get Keyword Suggestions
    3. Beat Your Competitors
    4. Narrow Down Your Keyword List
    5. Build a Plan to Rank for These Target Keywords
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  • Profile picture of the author oliverisback
    yes you can get right answer long tail keywords helps to rank short tail keywords.
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    For Better Business Collaboration Follow On Flipboard - Get High Quality Article writing Services - How to unlock iphone Local SEO Expert help to rank Your SIte In your local Marketplace

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  • Profile picture of the author mystechdynamics
    short tail keywords or broad keywords can be tough to beat. These are broad, so meaning, there are trillions of websites to beat. What's most important is to use the best keywords that you think are used by your target audience. For example:

    shoes - broad keyword (tough to beat since wiki pages, etc. can appear; people who typed for this keyword can be just looking for the definition of shoe or whatever; no purchasing plan)

    best shoe store chicago - targetted keyword (people searching for this are really planning to buy shoes)
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  • Profile picture of the author Slade556
    Short tail keywords are not that easy to rank, because of the high competition, which is why it's best to find long tail keywords and try and rank with those. However, there is no difference between ranking one or the other, it's just a lot more work you have to put in if you choose to rank by short tail.
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  • Profile picture of the author Shiva Teja
    Hello nkj,

    I'd recommend reading this article, in which I clearly mentioned the differences between short tail and long tail keywords with respect to 8 metrics. obviously page ranking is one of them. Go through it once. Cheers
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  • Profile picture of the author bryan2015
    it is not tough to rank long tail keywords as compare to other because they have low competition.
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