3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Need some advice on SEO for a Doctor's office

by timrodriguez
2 replies
  • SEO
    • |
How's it going? I need some help with implementing SEO for a doctor's office. I plan on revamping the website, and starting from scratch. I was wondering what the best course of action would be. Step 1 would be obviously to make an SEO friendly, up to date website. But after that, there's so much conflicting information out there that it's hard to know where to start. Are there any guides or outlines on a long term strategy for SEO. Topics like keyword research, tags, content creation.

Thanks
#advice #doctor #office #seo
  • Profile picture of the author MikeFriedman
    Originally Posted by timrodriguez View Post

    How's it going? I need some help with implementing SEO for a doctor's office. I plan on revamping the website, and starting from scratch. I was wondering what the best course of action would be. Step 1 would be obviously to make an SEO friendly, up to date website. But after that, there's so much conflicting information out there that it's hard to know where to start. Are there any guides or outlines on a long term strategy for SEO. Topics like keyword research, tags, content creation.

    Thanks
    If you are planning on doing the SEO yourself, you probably want to do a consultation with someone who can help you. That way you can make sure you are getting started in the right direction. Especially before you start the site redesign. It's easier to start right than to correct mistakes later.

    If you are looking to hire someone, I would interview a few SEOs and see what they have to say about what they do and what kind of plan they have for a project like that.

    Keyword research for a local SEO project like this is probably the easiest part. You want to go after EVERY local keyword that relates to their business. Don't listen to people who tell you to go after long tail keywords and easy competition keywords. That is not an SEO's job. The job is to rank their client for keywords that bring in customers/prospects. Period.

    Depending on the town the doctor is in, and what type of physician they are, the competition can be anything from fairly easy to very competitive.
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[9880322].message }}
  • Profile picture of the author AndresNWD
    First of all: Careful on what do you understand for "revamping". If you are totally redoing the site changing URL's and content you'll destroy any SEO value it already has. There is no point in losing the juice your site already has, so:
    1. Make sure old pages redirect to new ones
    2. Check Google Webmaster Tools to see what queries people is using to find that page. Keep those keywords in your pages. Content can be improved but keywords SHOULD stay there.
    3. Make a new keyword study. The classic is to go and check Google Adwords Keyword planner and look for new keywords ideas related with your site and its activity. "Doctor office in xxxx" You can go further by following one of the multiple guides about keyword research that exist: Keyword Research - The Advanced Guide to SEO
    4. Write good content, useful for whoever would like to hire the services offered in that site.
    5. Spread your content in relevant places (careful with sharing off-topic): other blogs, forums, quora, reddit, twitter, facebook, linkedin, google+, slideshare, etc etc etc
    6. Build backlinks. Register in directories (good ones, not penalized ones!) try and get your suppliers to link you, build relationships with related business so they want to link to you, help other people finding broken links and offer your content to be linked instead....

    Hope it helps
    {{ DiscussionBoard.errors[9880346].message }}

Trending Topics