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Multiple Listings on Page 1

by alexdigital
4 replies
  • SEO
    • |
Hi SEO Experts,

I have a client that does really well from organic search. In fact they get multiple listings on page 1 for lots of keywords. Take look:

2015-03-06_1226 - alexdigital's library

How is this happening?

We are about to switch to a new site, which will have a different structure. We will of course setup 301s but do you guys have any other tips or experiences with this?

Any comments much appreciated.
#listings #multiple #page
  • Profile picture of the author Ranksword
    It is getting good preference due to local search (google uk) with .co.uk domain.
    The search results are not similar in google.com version.
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  • Profile picture of the author MikeFriedman
    Originally Posted by alexdigital View Post

    Hi SEO Experts,

    I have a client that does really well from organic search. In fact they get multiple listings on page 1 for lots of keywords. Take look:

    2015-03-06_1226 - alexdigital's library

    How is this happening?

    We are about to switch to a new site, which will have a different structure. We will of course setup 301s but do you guys have any other tips or experiences with this?

    Any comments much appreciated.
    If they are doing really well with traffic from organic search, you better have a really good freaking reason for changing their site structure. A new web design is fine, but you said you are doing more than that. You are changing to a different structure.

    Likely, you are going to pretty much destroy a lot of their rankings. Setting up 301's is not enough if you are changing how the site is structured and how the internal links work on the site.

    You really should hire an SEO that knows what they are doing to consult with before you make these changes. I'm sorry, but it sounds like you are about to wreck someone's business.
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  • Profile picture of the author alexdigital
    HI,

    Thanks for the comments.

    I'm not making the new website And the client desperately needs a new site to improve conversions and management.

    I will get expert help on this.

    -Alex
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    • Profile picture of the author MikeFriedman
      Originally Posted by alexdigital View Post

      HI,

      Thanks for the comments.

      I'm not making the new website And the client desperately needs a new site to improve conversions and management.

      I will get expert help on this.

      -Alex
      Nothing wrong with upgrading a site. The part that worries me is the changing the structure. That will likely have a big impact on rankings.

      Of course, if they are ranking in spite of having bad site structure, it might actually help.

      With listings like that, I'm doubting that is the case though.
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