use of custom non-standard meta tags

6 replies
  • SEO
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I need to encode some information about a page (not visible to the user) for my own internal use. What is the best way to do this? Is there any reason not to use a custom meta tag?

<meta name="myspecialinfo" content="Myspecialcontent">

Any meta tag names not standardized are ignored by crawlers right? Any SEO or other reason not to do this?
#custom #meta #nonstandard #tags
  • Profile picture of the author savidge4
    This is I think in todays more rich snippet enabled world gets a bit touchy. here is a link to some better than stead fast rules to look at: https://support.google.com/customsea.../2595557?hl=en I use a bit of tag setting to identify pages on my end. I ended up using a structure that google can identify... not really of use, but passes the Rich snippet testing tool. I just think anytime you throw something in there that google might not understand it creates a "flag"


    Originally Posted by Steviebone View Post

    I need to encode some information about a page (not visible to the user) for my own internal use. What is the best way to do this? Is there any reason not to use a custom meta tag?

    <meta name="myspecialinfo" content="Myspecialcontent">

    Any meta tag names not standardized are ignored by crawlers right? Any SEO or other reason not to do this?
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    • Profile picture of the author Steviebone
      Originally Posted by savidge4 View Post

      This is I think in todays more rich snippet enabled world gets a bit touchy. here is a link to some better than stead fast rules to look at: https://support.google.com/customsea.../2595557?hl=en I use a bit of tag setting to identify pages on my end. I ended up using a structure that google can identify... not really of use, but passes the Rich snippet testing tool. I just think anytime you throw something in there that google might not understand it creates a "flag"
      Yeah I am studying that. The pages already have microdata. But what other legal means does Google give to put invisible data on the page legally? Surely there's a way to tell Google "don't index this or count for keyword relevance"?

      I don't want any of the data to be considered for snippet either.
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      • Profile picture of the author savidge4
        Originally Posted by Steviebone View Post

        Yeah I am studying that. The pages already have microdata. But what other legal means does Google give to put invisible data on the page legally? Surely there's a way to tell Google "don't index this or count for keyword relevance"?

        I don't want any of the data to be considered for snippet either.

        I am going to be honest. I have never placed a non compliant "snippet" in to see what the results would be. I do know that bad code can result in non or poor ranking so that would be an issue.


        If it is anywhere in the code..it will become keyword relevant. There is basically no way around that aside from placing it in a script block or the like.
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        • Profile picture of the author Steviebone
          Originally Posted by savidge4 View Post

          I am going to be honest. I have never placed a non compliant "snippet" in to see what the results would be. I do know that bad code can result in non or poor ranking so that would be an issue.


          If it is anywhere in the code..it will become keyword relevant. There is basically no way around that aside from placing it in a script block or the like.
          a non-functioning script block could work... The data could reside in a JavaScript comment? Perhaps this would be preferrable to a non-standard meta tag. I have encountered sites that used them though.
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          • Profile picture of the author savidge4
            Originally Posted by Steviebone View Post

            a non-functioning script block could work... The data could reside in a JavaScript comment? Perhaps this would be preferrable to a non-standard meta tag. I have encountered sites that used them though.

            well jeeze why not use just the basic comment tag?
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  • Profile picture of the author MichaelMcKinney
    Custom meta tag means you have to create your own HTML element. Google can easily understand meta tag and it is important part of any website.
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