Each time my company makes an asset acquisition that should improve the bottom line over time, should I write a press release? If so, how? Or do something else? What is the exact strategy to follow with news that should build my business? How can I gain from writing about expansion news or news about profitability? Mind you, I do not investors, I own 100% of my business. Just wondering if there is a way to boost SEO with genuine news. I regularly make asset acquisitions to build my business.