What ranking measure is most important?

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Are the following generally recognized ranking measures? Which is most important or is something else the most important for SEO?

PageRank
Domain Authority
Page Authority

And can you point to how you can determine the factor? (I saw a site that showed these things after you type in your URL.)
#search engine optimization #important #measure #ranking
  • PageRank is one of over 200 ranking signals used by Google. It is not a big ranking signal, but it does count. That being said, you cannot find out what the PageRank of any page is anymore as Google has decided to no longer publicly publish that data.

    Domain Authority and Page Authority are not ranking signals. They are 3rd party metrics created by Moz and not used by search engines.
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    • Then, how do you measure how good a site is? Do you simply see how it falls in the SERP for each particular keyword phrase?
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  • Simply ignore those three and focus on the users intent and you will notice or it will give you an idea of the rankings metrics that are using to rank a website.
  • The most important for ranking your website is your BOUNCE RATE..
    the lower your bounce rate, the better search engine will it rank on their results page..
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    • This statement is absurd. Totally, completely, and utterly absurd.

      The reason why?

      Because if somebody Googles a phrase. Clicks on your site then leaves your site and doesn't hit their back button to continue visiting the serps. This indicates that your site answered their querry and there was no reason to search further. Google records this as a bounce and your stats will reflect it this way.

      On the other hand. If somebody googles a phrase and clicks on your site. Then clicks back off of it by hitting their back button and then clicks another serp. This could be indicating that your site did not answer their querry and they had a reason to search further. Google records this as a bounce and your stats will reflect it this way.

      So either way you've just got a bounce in your stats. Your bounce rate will not affect your positioning in the SERPS whatsoever.

      Does google track where your website visitors go when they leave your site and use the fact that they did or didn't go back to the SERPS to continue searching as a metric for where to rank your site in the future? I don't know, but it wouldn't surprise me if they were doing that somehow.
      • [ 2 ] Thanks
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  • there are so many factors. but I think contents is very important to ranking.
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    • Agree! You can increase your webpage's ranking when you have quality content on your site.
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  • Quality of content is important for ranking high of your site. it increases traffic very quickly.
  • As you have seen, search engines are always changing like people do. So, pagerank, domain authority, and page authority may not be as influential to a website's ranking today. The number 1 thing you need to consider is always abide to Google's policy. Create content for people that can also be understood by search engines.

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