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"and" vs. & in web page title?

by Vernon
3 replies
  • SEO
    • |
Is there any reason to use "and" in a web page title instead of "&" or vice versa?

For example www.site/Features & Options
www.site/Features and Options
#page #title #web
  • Profile picture of the author yukon
    Banned
    Google knows the definition of an ampersand.
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  • Profile picture of the author mikesmithnew
    1-2 symbols in the title will make it more attractive, so using "&" is good. But try to avoid stop words like "and".
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    • Profile picture of the author yukon
      Banned
      Originally Posted by mikesmithnew View Post

      1-2 symbols in the title will make it more attractive, so using "&" is good. But try to avoid stop words like "and".
      Stop Words aren't what they used to be since the Hummingbird update.

      In this example and/& is telling Google your equally interested in two things. Today Google will bold search query stop words on the SERPs, where that wasn't usually the case years ago.
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