Want to redesign "home" page but it has good SERP as index.html

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I have a site that is too basic (hand-coded by me, non-expert). It has been up for several years and has decent SERP but I want to boost its SERP. It needs a redesign. This particular question is about the main page, which is index.html. How could I do a complete rewrite of this main page (write new content), yet not lose the SERP for index.html. In other words, could I create a page called Home.html with the new copy and it would be the page somebody goes to when they type in mysite.com into their browser? What about index.html? Link to it? How do I do all of this and make it all work?
#good #home #indexhtml #page #redesign #serp
  • Profile picture of the author halk
    You can give 301 redirect index.html to home.html
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  • Profile picture of the author wiganchow
    yes, just 301
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  • Profile picture of the author Curtis2011
    Originally Posted by livemusic View Post

    I have a site that is too basic (hand-coded by me, non-expert). It has been up for several years and has decent SERP but I want to boost its SERP. It needs a redesign. This particular question is about the main page, which is index.html. How could I do a complete rewrite of this main page (write new content), yet not lose the SERP for index.html. In other words, could I create a page called Home.html with the new copy and it would be the page somebody goes to when they type in mysite.com into their browser? What about index.html? Link to it? How do I do all of this and make it all work?
    Don't change the URL.

    Just put the new content up on your home page.

    As a general rule of thumb, if the new content is focused on the same keywords as the old content, and is the same length (textual length) or longer than the original, then your rankings should not suffer.

    After all, changing the content of the page does not change a lot of other factors, like backlinks pointing to your site.
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  • Profile picture of the author bernice jackson
    Yes, as of curtis 2011 said please try to change the index page contents as like in the old content with having focused on same keywords. By doing like this, you can have same number of backlinks and all.
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  • Profile picture of the author livemusic
    This is what is absolutely maddening about SEO. Some of you are saying to create a 301 redirect from index.html to home.html. And some of you are saying, no, don't do that, just rewrite your index.html page and use the same keyword focus and page length.

    This is an important question due to my good SERP from the current index.html -- I wish I knew which answer is correct!
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    • Profile picture of the author MikeFriedman
      Originally Posted by livemusic View Post

      This is what is absolutely maddening about SEO. Some of you are saying to create a 301 redirect from index.html to home.html. And some of you are saying, no, don't do that, just rewrite your index.html page and use the same keyword focus and page length.

      This is an important question due to my good SERP from the current index.html -- I wish I knew which answer is correct!
      Why do you feel you need to change the URL from index.html to home.html? Unless you have a really good reason to do that, leave the URL structure intact.

      If you are dead set on changing the URL, then you need to use a 301 redirect from the old URL to the new URL.

      Again though, I see no reason to make the change. If you were changing the site from a HTML based site to a CMS like Wordpress that does not use .html extensions, that would be different. There would be a reason behind changing the URL and then using the 301 redirect.

      From what you are saying though, you just want to redesign the existing page. If that is the case, keep the same URL.
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      • Profile picture of the author livemusic
        Originally Posted by MikeFriedman View Post

        Why do you feel you need to change the URL from index.html to home.html? Unless you have a really good reason to do that, leave the URL structure intact.

        If you are dead set on changing the URL, then you need to use a 301 redirect from the old URL to the new URL.

        Again though, I see no reason to make the change. If you were changing the site from a HTML based site to a CMS like Wordpress that does not use .html extensions, that would be different. There would be a reason behind changing the URL and then using the 301 redirect.

        From what you are saying though, you just want to redesign the existing page. If that is the case, keep the same URL.
        Thanks, Mike. As I said in the original post, I am concerned about changing index.html because it has been up for several years and gets decent SERP for this narrow niche. It seems you are saying that it doesn't matter. Others have said just rewrite with the same keyword focus and length. If that is the case, I can do a good rewrite. It seems that, in essence, you who are saying to just change it are saying that my onpage copy isn't that important. Hmmm...

        The index.html has a few inbound links but not that many. And those are from what is essentially my PBN! (When I built my network it wasn't called a PBN but that is basically what it is.) As I said, it's a narrow niche and the PBN has worked.

        I would certainly rather just keep index.html as the main page.

        This concern of mine also revolved around my recalling that changing a page title that has been up for a long time is not a good idea?
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        • Profile picture of the author ezeonlinebiz
          Originally Posted by livemusic View Post

          Thanks, Mike. As I said in the original post, I am concerned about changing index.html because it has been up for several years and gets decent SERP for this narrow niche. It seems you are saying that it doesn't matter. Others have said just rewrite with the same keyword focus and length. If that is the case, I can do a good rewrite. It seems that, in essence, you who are saying to just change it are saying that my onpage copy isn't that important. Hmmm...

          The index.html has a few inbound links but not that many. And those are from what is essentially my PBN! (When I built my network it wasn't called a PBN but that is basically what it is.) As I said, it's a narrow niche and the PBN has worked.

          I would certainly rather just keep index.html as the main page.

          This concern of mine also revolved around my recalling that changing a page title that has been up for a long time is not a good idea?
          I will suggest you leave the index.html as it is and just focus on rewriting the content to be of highly quality.

          Changing the title of the page would be a very bad idea. Since it has gained traction in the SERP, it's important you try as much as possible to hold on to that first page.

          Don't jeopardize it by doing anykind of 301 redirect or changing anything. Just rewrite the content on the page and you're good to go.
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        • Profile picture of the author MikeFriedman
          Originally Posted by livemusic View Post

          Thanks, Mike. As I said in the original post, I am concerned about changing index.html because it has been up for several years and gets decent SERP for this narrow niche. It seems you are saying that it doesn't matter. Others have said just rewrite with the same keyword focus and length. If that is the case, I can do a good rewrite. It seems that, in essence, you who are saying to just change it are saying that my onpage copy isn't that important. Hmmm...

          The index.html has a few inbound links but not that many. And those are from what is essentially my PBN! (When I built my network it wasn't called a PBN but that is basically what it is.) As I said, it's a narrow niche and the PBN has worked.

          I would certainly rather just keep index.html as the main page.

          This concern of mine also revolved around my recalling that changing a page title that has been up for a long time is not a good idea?
          I'm not saying onpage content is not important. I'm saying that there is no reason to change index.html to home.html. Make whatever changes to the page you want, but keep the page URL as index.html.
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  • Profile picture of the author princy91
    Prepare a new page, and then redirect 301 to the existing page.
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  • Profile picture of the author livemusic
    But the title of the page is too narrow for the 2015 version of my business. If I could change the title to be more apropos for my business as it stands today, not six years ago, I would.

    The title issue is not a deal killer but I do wish I could change it. It's okay, just not optimum going forward.
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    Bill

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    • Profile picture of the author Kay King
      You can change the title ON the page - and change the keywords you target - and totally rewrite the content of the index page. Leave the page as "index" and leave the page FILE title the same and you won't lose anything.

      In searches, the results don't always have the "name" you would expect for the page file...but the keywords and content match your search.

      Another possible way to do it is to add a new site page that is exactly as you WANT the page title and content, etc, to be. Then (keeping the index page that you have now - with new content if you want) - SEO that new page until it has some cred of its own...then make it your index page.

      Some changes need to be done gradually over time rather in one "swell foop" to keep things running smoothly.
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  • Profile picture of the author news2cash
    Hopefully I am not jumping in too late. But what i would do is create your new page then rename it to index when your ready to upload it
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    • Profile picture of the author paulgl
      If your page is doing well now, why on earth are you changing it?
      (So many people here seem to want to churn and burn)

      No matter if you use a CMS or not. It does not make your index.html
      go away unless you choose that. It does not need to change it.

      I can make any page I choose to load when typing in my domains.com.
      That can be controlled by multiple ways. Even if I change the settings,
      those pages do not go away unless I make them go away. I can type
      them in manually.

      But that's the kicker. What page loads when you type in or go to
      domain.com does matter. Whatever page that is, that is the page
      that google will glean the info and data from. Even though the search
      results will just say domain.com

      You don't think a CMS or php can spit out "basic" html pages?
      They all spit out html pages. Long, bloated coding does not make
      anything better.

      My advice (not that you want it) would be to add more content pages
      linked from the main page, leaving that as is.

      Monkeying with a page that is doing decent in SERPS is just asking for
      trouble, with all due respect to the above responses.

      Paul
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