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Meta Question!

by bbradford71
14 replies
  • SEO
    • |
Hello everyone,

I am building out a website and the theme comes with a built in SEO program. I am somewhat new to the concept of SEO and just want to make sure I am doing everything correctly.

I know this question will make most of you laugh at me and think I am stupid but I would rather ask than make assumptions and potentially hurt my site by making the wrong decision. When creating pages and posts the theme I am using asks me to type out a Meta Title, Meta Description and Meta Keywords. Should these be different for every page and post or the same as the Meta Title, Meta Description and Meta Keywords that I entered for the site when I was doing my theme setup? In other words do I need to customize every page and post or do I need to make it uniform throughout the entire site?


Thanks in advance!
#meta #question
  • Profile picture of the author alvinchua91
    Yes, do keep it relevant to the web page that you're typing it for. But don't try to artificially manipulate it. Just ask yourself how would you type it if SEO wasn't a concern and you only wanted to attract people to read it... Then, throw in your keyword/phrases in a way that makes sense.

    This is the only way to do on-site SEO. Technical knowledge + common business sense
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    • Profile picture of the author bbradford71
      Thanks,

      My real concern is this: Let's just say for this example that my main Keyword is Cross country running and the whole purpose of my site to provide information, knowledge and tips on cross country running.

      My objective is to get ranked for the keyword "cross country running" but I also want to get ranked for a long list of secondary long tail keywords as well. I understand that when I am setting up the the meta title and meta description for the site I will use "cross country running". Now let's also say I have 200 relevant secondary key words related to cross country running and plan to write an article focused on each secondary keyword.

      I have written my 1500 word article on one of my secondary long tail keywords "proper stretching techniques that every cross country runner should use", when I go to publish that article on my site the theme asks me to fill in the Meta Title, Meta Description and Meta Keywords. Do I use the same Meta Title, Meta Description and Meta Keywords that I already entered for the site or do I fill this information in pertaining only to this article focusing on the secondary keyword?



      I hope that isn't too confusing!


      Originally Posted by alvinchua91 View Post

      Yes, do keep it relevant to the web page that you're typing it for. But don't try to artificially manipulate it. Just ask yourself how would you type it if SEO wasn't a concern and you only wanted to attract people to read it... Then, throw in your keyword/phrases in a way that makes sense.

      This is the only way to do on-site SEO. Technical knowledge + common business sense
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    • Profile picture of the author princy91
      Yes you need to set title,description and a target keyword for every page of your site.And these settings should be appropriate to the content of the web page and focus on the keywords according to your target audience.This title will be displayed in SERPs.
      Signature
      Website development and maintenance | SEO | E-commerce solutions | Mobile development | Joomla website development
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  • Profile picture of the author dinoenterprise
    Meta should be relevant, but different for each page. Many sites I've seen have their site's title at the meta title, which is great if you only ever want to rank for one keyword set.
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  • Profile picture of the author bbradford71
    [DELETED]
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  • Profile picture of the author nettiapina
    Title tag is obviously an important factor. Not only does Google use it, but that's usually the first thing a potential visitor sees in the SERPs.

    Meta description is not a ranking factor. You can write something that summarises the article and/or might increase the clickthrough from the search engine. However, Google is pretty good at taking the relevant part of your post, which actually might be more persuasive since it's directly related to the stuff that the user is searching for.

    Meta keywords only matter if you're targeting something that's not Google or Bing, or if your website is located in the year 2008 and you happen to own a time machine.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
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    • Profile picture of the author paulgl
      Originally Posted by nettiapina View Post

      Meta title is obviously an important factor. Not only does Google use it, but that's usually the first thing a potential visitor sees in the SERPs.
      Meta title has not been used since 1997.....

      So you want to try again to showcase your SEO knowledge?

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author nettiapina
        Originally Posted by paulgl View Post

        Meta title has not been used since 1997.....

        So you want to try again to showcase your SEO knowledge?
        Meant the title tag, which I guess could be obvious since in practise "meta title" isn't something that anyone would use. Techincally speaking you're right, and I've quipped about the same thing to users of this forum.

        But the thing I dont get is this: Why do you feel that this kind of typo is enough to make grand declarations on someone's knowledge on a vast topic?
        Signature
        Links in signature will not help your SEO. Not on this site, and not on any other forum.
        Who told me this? An ex Google web spam engineer.

        What's your excuse?
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        • Profile picture of the author paulgl
          Originally Posted by nettiapina View Post

          Meant the title tag, which I guess could be obvious since in practise "meta title" isn't something that anyone would use. Techincally speaking you're right, and I've quipped about the same thing to users of this forum.

          But the thing I dont get is this: Why do you feel that this kind of typo is enough to make grand declarations on someone's knowledge on a vast topic?
          There is a meta title. There are a lot of metas. Some useful, some not.

          Back when all there was in existence was directories, meta title was used.

          It still exists. Meta title exists. And one could use it. But it's useless.

          People think the title of a page is a meta.

          That's not a typo. That's adding a word.

          The title tag to use is not the meta title.

          You can edit your posting all you want. And the rest of the wannabes who
          also mention "meta title" that you were just parroting will never revisit this
          thread. And keep on keep on the nonsense SEO that they heard from a guy
          who knew a guy who talked to a guy...

          Like this fool:
          Originally Posted by alvinchua91 View Post

          I have written my 1500 word article on one of my secondary long tail keywords "proper stretching techniques that every cross country runner should use", when I go to publish that article on my site the theme asks me to fill in the Meta Title, Meta Description and Meta Keywords. Do I use the same Meta Title, Meta Description and Meta Keywords that I already entered for the site or do I fill this information in pertaining only to this article focusing on the secondary keyword?

          ANSWER:

          -Meta title: the same as your article's title e.g. "proper stretching techniques that every cross country runner should use".
          -Meta description: Describe the article's content + add in a variation of your main keyword e.g.'cross country runner'
          - Meta keywords: Just use variations of your targeted phrases
          And this fool:
          Originally Posted by bernice jackson View Post

          The meta keywords, meta description and mate title should have slight changes only on the basis of content available in that respective page. As mostly all pages will have the related content it would be enough to made slight changes in all pages.
          And so on...

          Pathetic.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

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          • Profile picture of the author nettiapina
            Originally Posted by paulgl View Post

            You can edit your posting all you want. And the rest of the wannabes who
            also mention "meta title" that you were just parroting will never revisit this
            thread. And keep on keep on the nonsense SEO that they heard from a guy
            who knew a guy who talked to a guy...
            And why exactly would you have problem with editing a comment? You pointed out an error, and now it's fixed in the original.

            Nobody gives a rodents backside on how you categorize that error. I know the difference, and you can use the WF site search if you don't believe me. Harping on it just makes you look bad. The thing that's pathetic here is your hyperbole.

            It's easy to shout at these forum bots that don't retort back, isn't it? It's not like it requires a lot of effort, you know...
            Signature
            Links in signature will not help your SEO. Not on this site, and not on any other forum.
            Who told me this? An ex Google web spam engineer.

            What's your excuse?
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  • Profile picture of the author bernice jackson
    The meta keywords, meta description and mate title should have slight changes only on the basis of content available in that respective page. As mostly all pages will have the related content it would be enough to made slight changes in all pages.
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  • Profile picture of the author alvinchua91
    I have written my 1500 word article on one of my secondary long tail keywords "proper stretching techniques that every cross country runner should use", when I go to publish that article on my site the theme asks me to fill in the Meta Title, Meta Description and Meta Keywords. Do I use the same Meta Title, Meta Description and Meta Keywords that I already entered for the site or do I fill this information in pertaining only to this article focusing on the secondary keyword?

    ANSWER:

    -Meta title: the same as your article's title e.g. "proper stretching techniques that every cross country runner should use".
    -Meta description: Describe the article's content + add in a variation of your main keyword e.g.'cross country runner'
    - Meta keywords: Just use variations of your targeted phrases
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  • Profile picture of the author deepakrajput
    You need to do Complete website audit & fix all necessary issue.
    Signature
    Digital Marketing Consultant, Internet Marketing Expert
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  • Profile picture of the author suchiroy
    Meta's (Title and description) should be optimized for each page of your website.
    Choose appropriate keyword relevant to your niche.
    Write unique content for each page, So that it gets indexed easily on search engine.
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