Hi,

I have a question in regards to the organic ranking for local keyword searches such as 'Website Design (City)'.

I am aware that the local pack ranking can be increased through the increment of NAP placement, however do the organic results for local keyword searches also benefit from NAP /Citation submissions?

I have a competitor who is first, we are second organically - however we have a much better link profile. If I work on the citations, could this possibly increase organic ranking for that website design term?

Thanks.