Obviously link building and on-page optimization are the conerstones of SEO. On-page optimizations are permanent. When an SEO performs them on your site, they can't really take them away.
SEOs Using Tactics to Get Clients to Extend Contract?
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Obviously link building and on-page optimization are the conerstones of SEO.
On-page optimizations are permanent. When an SEO performs them on your site, they can't really take them away.
So let's say you have an SEO that want's a 3-month contract and at the end of the 3 months, you aren't #1 or #2 on Google, but you are on page one and a heck of a lot higher than you were and you know the higher you go, the harder and more time consuming it will be to get even higher.
So lets say you are at #3 and you are happy where you are at. What can the SEO do to encourage you to extend the contract and get more money out of you?
I suppose they could remove some of the links on sites they have control over that have lots of link juice. But that's additional work. Is it a common practice though?
Granted over time, your rank may slide due to a stale site, algo changes, etc. etc. and then you go back for more SEO services. So do SEOs rely more on that for repeat business as opposed to removing links and erasing their work?
I realize until you are #1 their is ALWAYS room for improvement and then there is the work to maintain the ranking. But for this discussion lets assume the client is satisfied with their position at the end of the 3 months even if it's not #1 and they won't re-engage unless they start sliding.
On-page optimizations are permanent. When an SEO performs them on your site, they can't really take them away.
So let's say you have an SEO that want's a 3-month contract and at the end of the 3 months, you aren't #1 or #2 on Google, but you are on page one and a heck of a lot higher than you were and you know the higher you go, the harder and more time consuming it will be to get even higher.
So lets say you are at #3 and you are happy where you are at. What can the SEO do to encourage you to extend the contract and get more money out of you?
I suppose they could remove some of the links on sites they have control over that have lots of link juice. But that's additional work. Is it a common practice though?
Granted over time, your rank may slide due to a stale site, algo changes, etc. etc. and then you go back for more SEO services. So do SEOs rely more on that for repeat business as opposed to removing links and erasing their work?
I realize until you are #1 their is ALWAYS room for improvement and then there is the work to maintain the ranking. But for this discussion lets assume the client is satisfied with their position at the end of the 3 months even if it's not #1 and they won't re-engage unless they start sliding.
- MikeFriedman
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