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Amazon Listing SEO for Google

by Raygun
8 replies
  • SEO
    • |
We have several products that are doing well that we sell on Amazon but not showing up on Google. We are looking for any recommendations for people that have some experience getting the Amazon listings ranked for certain keywords via SEO on Google.

If you have experience in doing this or can recommend someone, please let me know here.
#amazon #google #listing #seo
  • Profile picture of the author auditt05
    I think it depends on a couple of factors :
    1) Is there lots of affiliation to it? duplicated content might cause this, even though Amazon is a high Authority site.
    2) how does the listing look like on amazon? Any traction? Any reviews, or is it just a product name, where you used amazon for fulfillment solely?

    These are my very humble 2 cents, but I am not a great expert, so maybe a more experienced warrior could enlighten you more
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    • Profile picture of the author Raygun
      Originally Posted by auditt05 View Post

      I think it depends on a couple of factors :
      1) Is there lots of affiliation to it? duplicated content might cause this, even though Amazon is a high Authority site.
      2) how does the listing look like on amazon? Any traction? Any reviews, or is it just a product name, where you used amazon for fulfillment solely?

      These are my very humble 2 cents, but I am not a great expert, so maybe a more experienced warrior could enlighten you more
      I believe there is an opportunity on google for it.

      Our listing converts at around 16% on Amazon and has about 70 reviews 4.6*

      Thank you for the reply and your input.
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  • Profile picture of the author Xochitl Shat
    Amazon.com is perhaps the most well known online shopping marketplace. Google created Google Places as a way to help consumers find the businesses in their area and they even gave business owners the ability to customize their listings which is great.
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  • Profile picture of the author Valuable Solos
    I found this the other day: https://www.amztracker.com

    I am not sure if it is any good but it has a free trial.
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    • Profile picture of the author Raygun
      Originally Posted by Valuable Solos View Post

      I found this the other day: https://www.amztracker.com

      I am not sure if it is any good but it has a free trial.
      I actually do use that and yes it is a highly recommended tool if you are selling on Amazon!
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      • Profile picture of the author paulgl
        Amazon will almost always rank for the product. Not much you can do there.

        But, you can make a pages on:

        The history of the product.
        The uses of the product.
        The reliability.
        How to actually use the product.
        etc....

        Avoid review pages.

        Here's just an example. The product has been changed to protect the innocent.

        I have a site that gets almost 100% clicks, 50-50 amazon, adsense on some pages.

        Let's say it's on blow dryers. If I find that many people are asking the question,
        "will a 1500 watt blow dryer be enough?" I make a page specifically on that
        question.

        (Note: it was hard to come up with an exact swap of what my real product is.)

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author tuongnv3
    Now amazon search the website seo and more on GG.
    If that works, you should do it now.
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  • Profile picture of the author ShawnSwail
    Okay, First you need to set-up all On-page optimization such as title of the produced of each product, set-up description of the each product, bullet points, anchor tags, etc... Then need to promote by social media and SEO. By this way you can improve search ranking and increase quality traffic to your amazon store who is interested in your products.
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