Do nofollow links provide any value for ranking?

54 replies
  • SEO
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Hello Warriors,

What I think is; getting followed links is a very tough job, so may be Google provides some value to the nofollow links? Because we get all the backlinks made a few weeks ago inside our webmaster tools no matter whether they are followed or nofollow. Any ideas about this?

Thanks..
#comments for seo #links #nofollow #provide #ranking
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  • Profile picture of the author yukon
    Banned
    You can easily see nofollow isn't ranking pages, get a bunch of nofollow links pointing at a single page on a test site. Not ranking.
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    • Profile picture of the author faizan1041
      Thanks..

      So, what is the solution? What should be my off-page strategies now in 2015? Or is it better to forget about building links and keep posting on my/client's blog?
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      • Profile picture of the author Binujha
        Don't stop building links. They are required for better ranking of any site. Still nofollow links do not add any weightage to link building strategies - no link juice. Try to get some quality do follow links. Analyse your niche and develop off page strategies that works well. You can do Video marketing, Content marketing, Deals promotion, infographics. Make use of social signals.
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      • Profile picture of the author SEO-Dave
        Originally Posted by faizan1041 View Post

        Thanks..

        So, what is the solution? What should be my off-page strategies now in 2015? Or is it better to forget about building links and keep posting on my/client's blog?
        I'm afraid it's a case of building dofollow links, been like this since Google adopted nofollow (2005). So not a lot has changed in the past 10 years regarding nofollow.

        Tell a lie, in 2009 Google started deleting the link benefit that would have passed through nofollow making it so not only does the page the links are pointing at gains no SEO link juice, but the page the link is on is damaged SEO wise (link juice is lost!).

        Look for link bait ideas, when they work they can generate a lot of dofollow links.

        David
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        • Profile picture of the author habibkhan01
          Banned
          Yes, Search engines emphasis mostly on dofollow links.
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  • Profile picture of the author MeAlaister
    Don’t stop building links, try to build quality backlinks only that is related to your niche , if any chance to get backlinks from competitors that will be great and always check DA and PA before building backlinks,
    Never backlinks from site those having less than PA 10
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  • Profile picture of the author SDBradfo
    Google also looks at link distribution. If you have 90% follow links Google is going to find that suspicious and likely look further into it and find some shady black hat SEO. You need to make sure you have an even distribution of nofollow/follow links pointing to your site, so don't only look for follow links.
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  • Profile picture of the author zimmerseo
    The only difference between a 'dofollow' and a 'nofollow' link is that a nofollow link wont pass on page rank. Apart from that they are identical.
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    • Profile picture of the author SEO-Dave
      Originally Posted by zimmerseo View Post

      The only difference between a 'dofollow' and a 'nofollow' link is that a nofollow link wont pass on page rank. Apart from that they are identical.
      LOL, that's like saying the only difference between paid work and charity work is with charity work you won't get paid. Apart form that they are identical :-)

      David
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    • Profile picture of the author paulgl
      [DELETED]
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  • Profile picture of the author KylieSweet
    I'm wondering that some of the people still relying on what kind of links they will follow in order to get rankings.
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  • Profile picture of the author Slade556
    I don't ignore nofollow links, any link is a good link, even if it's not dofollow. Of course, getting a boost to help with rankings is great, but nofollow links do send visitors to my sites so I win anyway.
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  • Profile picture of the author PBScott
    Nobody but Google knows, and no one can give a definite answer, SEO is a bit like a religion, lots of beliefs but no definite proof. I tend not to go along with some of the common beliefs, and nobody can prove me wrong, the same as I can not prove myself right.

    No link juice passes, but several articles on websites such as Moz suggest that the content that the link is in could be used to measure keyword relevance of the website, and still counts as a vote in your favor.

    PageRank is not the only way that Google measures things, but If your only concern is to get a higher PageRank, a nofollow link will not directly help that in any way. Thankfully a 0 or N/A ranked page can still be the top result.

    You asked "Do nofollow links provide any value for ranking?" I am going to go against the grain, be a Heathen, and say YES, probably, but nothing at all towards PageRank.
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    • Profile picture of the author kirakenny
      Originally Posted by PBScott View Post

      Nobody but Google knows, and no one can give a definite answer, SEO is a bit like a religion, lots of beliefs but no definite proof. I tend not to go along with some of the common beliefs, and nobody can prove me wrong, the same as I can not prove myself right.
      I am starting to felt so lol... so many teachings and guide... making me confuse... i am going on a trial and error...
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    • Profile picture of the author SEO-Dave
      Originally Posted by PBScott View Post

      Nobody but Google knows, and no one can give a definite answer, SEO is a bit like a religion, lots of beliefs but no definite proof. I tend not to go along with some of the common beliefs, and nobody can prove me wrong, the same as I can not prove myself right.
      Maybe you should check what Google has said about nofollow, the info is definitive and from Google sources.

      Nofollow links do not pass any direct SEO value.

      The PageRank (link juice) that would have flowed through the nofollow links is lost from the PR flow (nofollow in effect deletes link benefit).

      So SEO wise there's no direct value in gaining nofollow links and adding nofollow links from your own sites deletes your valuable link benefit!

      That does not mean there's no value in gaining nofollow links, my sig links below are nofollow so no direct SEO value, but some forum members could go to my SEO tutorial, like it and decide to add dofollow links from their websites.

      Nofollow links can generate SEO value indirectly, I don't go out of my way to generate nofollow links just in case of the indirect SEO value, there's better ways to generate dofollow links that's more consistent.

      David
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      • Profile picture of the author PBScott
        Originally Posted by SEO-Dave View Post

        Maybe you should check what Google has said about nofollow, the info is definitive and from Google sources.

        Nofollow links do not pass any direct SEO value.
        Dave,

        Are you able to provide us with something to read from Google that actually proves me wrong? Because if you could find actual proof that would obviously put this discussion to rest and I would appreciate actually Knowing something new. I can not provide any proof for my argument. Google is normally very ambiguous about their methods.

        I have read so many articles over the years but have never found something that says it has "No SEO value" from Google themselves, no linkjuice sure, but really, "No SEO Value"? I know they say they don't follow the link, but then it ends up showing in your webmaster tools, though it does not show the anchor text, it does show the pages it links to and from, so Google does not exactly ignore nofollow links, also from my own experiments I seem to have increased my SERP for several keywords with NoFollow alone.

        "Chasing Carrots Blog" below tends to bring me up for instance, not a difficult keyword to rank for in the world for sure, and not often searched, but I was #6 or so for years until I changed the signature below, which I am aware is about the lowest kind of backlink there is. Of course that is not Proof of anything, I could have simply outranked my competitors with other factors, but it does tend to make me think there might be some value to it since I have not put any other effort into increasing that keyword rank, nor have I sought out any dofollow links. I also believe I changed my signature after Warrior went NoFollow.

        The question was if there was ANY SEO value, and I say sure, probably some...no link juice though.
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        • Profile picture of the author SEO-Dave
          Originally Posted by PBScott View Post

          Dave,

          Are you able to provide us with something to read from Google that actually proves me wrong? Because if you could find actual proof that would obviously put this discussion to rest and I would appreciate actually Knowing something new. I can not provide any proof for my argument.

          I have read so many articles over the years but have never found something that says it has "No SEO value" from Google themselves, no linkjuice sure, but really, "No SEO Value"? I know they say they don't follow the link, but then it ends up showing in your webmaster tools, though it does not show the anchor text, it does show the pages it links to and from, so Google does not exactly ignore nofollow links, also from my own experiments I seem to have increased my SERP for several keywords with NoFollow alone.

          "Chasing Carrots Blog" below tends to bring me up for instance, not a difficult keyword to rank for in the world for sure, and not often searched, but I was #6 or so for years until I changed the signature below, which I am aware is about the lowest kind of backlink there is. Of course that is not Proof of anything, I could have simply outranked my competitors with other factors, but it does tend to make me think there might be some value to it since I have not put any other effort into increasing that keyword rank, nor have I sought out any dofollow links. I also believe I changed my signature after Warrior went NoFollow.

          The question was if there was ANY SEO value, and I say sure, probably some...
          Here you go https://support.google.com/webmaster...er/96569?hl=en

          How does Google handle nofollowed links? In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it's important to note that other search engines may handle nofollow in slightly different ways.

          I've tested the anchor text benefit and though I've had inconsistent results years back (Google makes mistakes), generally speaking the anchor text is ignored in terms of passing anchor text benefit to the page linked TO.

          I have a public SEO test on this. Check this comment on my site: Anchor Text SEO Test (should jump to the comment with title "Nofollow Google SEO Test - Anchor Text and Title Attribute Text".

          It has a nofollow link to WordPress SEO Nofollow with a made up word as anchor text.

          If Google passes anchor text benefit through nofollow links, the linked to page should be found when searching for the made up word.

          Do a Google search for the made up word and you will find three pages indexed, the three indexed pages does NOT include the page the nofollow link is aimed at.

          That's a clear SEO test, no anchor text benefit passed via the nofollow link.

          I have private SEO tests with the same results, so not a one off result.

          David
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  • Profile picture of the author SEWARRIOR
    When a site get popular it get both follow and nofollow links. so google take that into account and better don't bother about nofollow, keep on creating quality links that keep your backlinks look natural
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  • Profile picture of the author Siyaagarwal
    Yes, Search engines give the importance mostly on dofollow links.
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  • Profile picture of the author joshyadams
    Maybe not for ranking, but definitely help to dilute your link profile and look more organic.
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  • Profile picture of the author suchiroy
    No follow link are helpful to drive traffic. But there are no link benefits from these links.
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  • Profile picture of the author jazbo
    I think there are two things to add to the "No" above.

    1. A natural link profile is essential. This will have nofollowed links in it. So they do have value as part of a natural looking profile.

    2. Local search is definitely influenced by citations, mentions of a business that are not a link, so why not general mentions?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by jazbo View Post

      2. Local search is definitely influenced by citations, mentions of a business that are not a link, so why not general mentions?
      Nofollow exist for a reason, don't follow.

      The difference is a link includes anchor-text, so If your reference text is anchor-text & it's a nofollow link it's an easy thing to filter out (nofollow).

      Usually local SEO involves schema, look at the reference page source code which isn't the same as just dropping text on a page. When you look at the local reference page HTML source code, search the code from your browser for the keyword itemprop (schema).
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  • Profile picture of the author BishalBiswas
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  • Focus on the quality of the link whatever its a do follow or no follow,DA and PA of the site where you put the link matters lot. some time a no follow link put you site on top of the search engine if the link is place on high authority site. so concentrate on quality instead of quantity.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Extreme web solutions View Post

      Focus on the quality of the link whatever its a do follow or no follow,DA and PA of the site where you put the link matters lot.
      No DA and PA by themselves do not matter. Easily manipulated and inaccurate. They can be an indicator of a place for a good link, but you need to dig in a little more than just looking at the number Moz assigned.
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  • Profile picture of the author Hudson White
    No-follow links doesn't pass link juice further that's why it doesn't play any role in ranking algorithm of Google. Moreover, Google also says to build mixture of do-follow as well as no-follow links. There should be ratio of 70:30 between them.
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    • Profile picture of the author paulgl
      Originally Posted by Hudson White View Post

      Google also says to build mixture of do-follow as well as no-follow links. There should be ratio of 70:30 between them.
      ROTFLMAO! Google never said to build nofollow links. They said don't
      worry about it. Of course they would. They don't like links to shmooze PR
      and other things.

      7:3? Sure. Do you cross the street by yourself?

      Originally Posted by AlwaysTheBest View Post

      No Follow links do have SEO benefit. I'm not surprised to see the myth alive and well though.
      Sure they have an SEO benefit...as in negative SEO.....

      Myth? Sure. I saw you hunting unicorns the other day as well.

      Are you people really for real?

      I pity any fools that pay any money for SEO services or advice from the
      lot of you.

      Blind leading the blind, and stealing from them as well.

      Nofollow links provide zero positive SEO benefit. But, yet one more
      clue as to why you people fail en masse, then come here to
      ask why.

      Paul
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    • Profile picture of the author SEO-Dave
      Originally Posted by Hudson White View Post

      No-follow links doesn't pass link juice further that's why it doesn't play any role in ranking algorithm of Google. Moreover, Google also says to build mixture of do-follow as well as no-follow links. There should be ratio of 70:30 between them.
      Where do people get this sort of BS SEO advice?

      You've just said there's no SEO value in nofollow links, so go build nofollow links for Google.

      Why?

      David
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      • Profile picture of the author Hudson White
        Originally Posted by paulgl View Post

        ROTFLMAO! Google never said to build nofollow links. They said don't
        worry about it. Of course they would. They don't like links to shmooze PR
        and other things.

        7:3? Sure. Do you cross the street by yourself?



        Sure they have an SEO benefit...as in negative SEO.....

        Myth? Sure. I saw you hunting unicorns the other day as well.

        Are you people really for real?

        I pity any fools that pay any money for SEO services or advice from the
        lot of you.

        Blind leading the blind, and stealing from them as well.

        Nofollow links provide zero positive SEO benefit. But, yet one more
        clue as to why you people fail en masse, then come here to
        ask why.

        Paul
        Originally Posted by SEO-Dave View Post

        Where do people get this sort of BS SEO advice?

        You've just said there's no SEO value in nofollow links, so go build nofollow links for Google.

        Why?

        David
        I think one should not worry about no-follow or do-follow link if your link is relevant and is providing the similar information which you are stating.

        Moreover, it anyways help increase online presence.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Hudson White View Post

      ...Google also says to build mixture of do-follow as well as no-follow links. There should be ratio of 70:30 between them.






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  • Profile picture of the author AlwaysTheBest
    No Follow links do have SEO benefit. I'm not surprised to see the myth alive and well though.
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  • Profile picture of the author 03navneetkumar
    Build No Follow links impact on other factors like "Trust Factor" "Citation Factor" - You may have traffic and it helps in ranking process but will not provide you ranking. No follow links are also used for diversify the anchor text plan. So "No Follow Links are Important" but with it - you must go for do follow backlinks and it's not hard.

    You can go with some PBN links can search it on fiverr or on OneHourBacklinks as well as many other free sources are also available.
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    • Profile picture of the author nettiapina
      Originally Posted by 03navneetkumar View Post

      Build No Follow links impact on other factors like "Trust Factor" "Citation Factor"
      Those are Majestic's metrics. It's just another company who runs their own spiders, and has their own proprietary popularity algorithms. None of that analysis comes from Google, and they've invented their own terminology just like Moz has done with the "Domain Authority" and such.

      You can avoid confusing yourself by just reading the documentation.

      Originally Posted by 03navneetkumar View Post

      You can go with some PBN links can search it on fiverr or on OneHourBacklinks as well as many other free sources are also available.
      There's a lot of bad advice in this thread, but yours is perhaps the worst so far. It's actionable bad advice.
      Signature
      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Are you talking about getting hundreds or thousands of no-follow links to your website? And you mean doing that in a blast... surely it will affect your SEO. You will be penalized.

    But if you are building no-follow backlinks manually from autorithy sources, then it can help to boost your rank if you are adding also do-follow authority backlinks.
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  • Profile picture of the author samauden
    We should have both do-follow and no-follow contextual,relevant quality backlinks. Merely focusing only on do-follow links, will affect the site ranking and the site may get penalized. We should have natural way of link building of both do-follow and no-follow links
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  • Profile picture of the author SEO-Dave
    It's quiet scary at the lack of SEO understanding of many posting in this thread.

    We know nofollow links pass no PageRank (link juice).

    We know nofollow links pass no anchor text benefit.

    What else SEO wise can a nofollow link pass?

    Well according to some:

    Trust Factor: what's that?
    Citation Factor: what's that?
    They only count from authority sites? What's an authority site?
    And a bunch of other made up SEO.

    How can so many misunderstand nofollow when the information is out there.

    David
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  • Profile picture of the author SEO-Dave
    Google ignores nofollow links, unless you are a link spammer and you've left a huge footprint of spammed links.

    If you are posting on a forum here 20 times a day and in a few years generate a few thousand links (all nofollow), Google will ignore them.

    If you are running comment spam scripts and generating thousands of backlinks a day (most will be nofollow links), Google might pennalize your domain because you are trying to game Google SERPs.

    So to get a penalty for nofollow links you have to be going over the top. Even the most regular posters here aren't going to generate a penalty just from posting here.

    David
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    • Profile picture of the author faizan1041
      Alright, thanks SEO Dave! Your reasoning seems to be logical and valid. When you talked about scripts and spam, another topic came into my mind. We will discuss that in another thread. The topic is related to hacking through Brute Force attacks on Wordpress sites and the user doesn't realize that he gets thousands of pages built through a short script injected inside the site. So, I'll post a new thread about that.

      Thanks everyone..
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      • Profile picture of the author habibkhan01
        Banned
        Your Question will be appropriate if you have replaced dofollow to nofollow because everyone knows dofollow links are more important than nofollow.
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  • Profile picture of the author Bot Resell
    I think no,But you get some traffic
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  • Profile picture of the author Web Work Horse
    While there may be no pagerank flow, there is a definate value in no-follow links...if they are relevant and get clicked.

    It's a new user, might return, might link out.

    If google tracks the user to see how they react to your site(bounce?), this would be very valuable from an SEO standpoint (if the user react favorably).

    If it is a nofollow link no one uses, then it is useless, according to most.

    Google doesn't count it as a citation, but Google DOES follow the link. (I'm noob, don't know if I am allowed to link/cite sources).

    If warrior forum puts a no-follow link on your new SEO site (as an example), and your site is awsome.
    That no-follow link will help you in the SERP, from a variety of standpoints.
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    • Profile picture of the author PBScott
      Originally Posted by Web Work Horse View Post

      If google tracks the user to see how they react to your site(bounce?)
      This is unlikely coming from a website link.

      From what I understand, if Google is tracking bounce, which they likely are, it is from when you click a search result link on Google, until you go back to Google.
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  • Profile picture of the author Jennifer Hutson
    NoFollow links don't provide any ranking value, but you DO still need them. Google wants to see a healthy mix of DoFollow and NoFollow backlinks to your website.

    It's all about diversifying and appearing natural, just like anchor text on a backlink profile.
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    • Profile picture of the author nettiapina
      Originally Posted by Jennifer Hutson View Post

      Google wants to see a healthy mix of DoFollow and NoFollow backlinks to your website.

      It's all about diversifying and appearing natural, just like anchor text on a backlink profile.
      Is this "Google" you're quoting here your imaginary friend or something along those lines? Because the multi-billion dollar company by that name has never said anything like that as far as I know.

      Here's their official page on nofollow (already posted to this thread).
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      Links in signature will not help your SEO. Not on this site, and not on any other forum.
      Who told me this? An ex Google web spam engineer.

      What's your excuse?
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  • Profile picture of the author Webn1110
    Banned
    No-follow link do not support to increase your search ranking. If you use no-follow links to build traffic, there is a no wrong.

    To achieve good ranking, try to build quality do-follow links.
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  • Profile picture of the author chrisjohn93
    No follow backlinks is not providing and ranking or PR juice for website. But creating no-flow backlinks are important as per as Google guidelines. According to Google No-follow and Do-follow ration is 2:3. You links are maintain this rules.
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  • Profile picture of the author ShreyaSharma
    No follow link is a link that does not count as a point in the page even does not boost page in the google search result it does not mean that we can't create no follow link. Because No follow link also provides value for your website ranking.Sites with lots of traffic with links on them,even if they are no followed they also send traffic.This traffic helps others site to link to your site without a no follow attribute on the link.
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