Short discussion at work about SEO

by thet
10 replies
  • SEO
  • |
This forum might be a bit biased but try to be as objective as possible.

I had a nice discussion with my boss where he said: SEO.. It's not really worth learning it anymore. Outsourcing SEO has become so easy. I can find a good SEO guy/girl anywhere.

Is this true? Or is it still worth it to become a "SEO specialist" (terrible word, but you get the point)? Where does beginning online marketeers have their best 'shot' of not being smashed around by too much competition?
#discussion #seo #short #work
  • Profile picture of the author yukon
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    Originally Posted by thet View Post

    This forum might be a bit biased but try to be as objective as possible.

    I had a nice discussion with my boss where he said: SEO.. It's not really worth learning it anymore. Outsourcing SEO has become so easy. I can find a good SEO guy/girl anywhere.

    Is this true? Or is it still worth it to become a "SEO specialist" (terrible word, but you get the point)? Where does beginning online marketeers have their best 'shot' of not being smashed around by too much competition?
    Tell him to prove it, is he currently ranking #1 for all his target keywords?

    If it's so easy to find someone to outsource the work he should be #1 for all his keywords.
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    • Profile picture of the author thet
      Originally Posted by yukon View Post

      Tell him to prove it, is he currently ranking #1 for all his target keywords?
      Yes (not on all pages btw, that would be amazing). But, he is the owner of a company. We where talking the value for an employee to focus and learn SEO. if it's still profitable to learn, you know?
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      • Profile picture of the author yukon
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        Originally Posted by thet View Post

        Yes. But, he is the owner of a company. We where talking the value for an employee to focus and learn SEO. if it's still profitable to learn, you know?
        Congratulations to him for ranking all his keywords.

        Personally I would never outsource SEO If I didn't already know how to rank pages because that sets a buyer up as an easy target for scammers. On the other hand, If my transmission goes out in my car, I'm at the mercy of a mechanic because I wouldn't even want to attempt rebuilding a transmission in my driveway.

        In the end the only thing that really matters is profit so you need to look at the ROI when comparing in-house work vs outsourcing. SEO isn't difficult to learn, heck of a lot easier than being a mechanic.
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        • Profile picture of the author thet
          Originally Posted by yukon View Post

          Congratulations to him for ranking all his keywords.

          Personally I would never outsource SEO If I didn't already know how to rank pages because that sets a buyer up as an easy target for scammers. On the other hand, If my transmission goes out in my car, I'm at the mercy of a mechanic because I wouldn't even want to attempt rebuilding a transmission in my driveway.

          In the end the only thing that really matters is profit so you need to look at the ROI when comparing in-house work vs outsourcing. SEO isn't difficult to learn, heck of a lot easier than being a mechanic.
          Dont get me wrong. The discussion was more about the value for somebody to learn SEO. Great insights though
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          • Profile picture of the author yukon
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            Originally Posted by thet View Post

            Dont get me wrong. The discussion was more about the value for somebody to learn SEO. Great insights though
            You're always free to learn/do SEO on your own off the clock.

            I did something similar at the last offline job I worked, not to sound self centered but I was literally the most knowledgeable person on the subject for that business. I didn't do self taught training for the business I worked for, I did it for myself & it carried over into an online business.

            I'm not suggesting to compete with the business you work for, not a good idea, but the good thing about SEO is there's thousands of niches where the same/similar SEO techniques apply.

            Learn SEO & show your boss what's possible, he might change his tune about outsourcing.
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            • Profile picture of the author thet
              Originally Posted by yukon View Post

              You're always free to learn/do SEO on your own off the clock.

              I did something similar at the last offline job I worked, not to sound self centered but I was literally the most knowledgeable person on the subject for that business. I didn't do self taught training for the business I worked for, I did it for myself & it carried over into an online business.

              I'm not suggesting to compete with the business you work for, not a good idea, but the good thing about SEO is there's thousands of niches where the same/similar SEO techniques apply.

              Learn SEO & show your boss what's possible, he might change his tune about outsourcing.
              He did, He and me are going to do the SEO/SEO and take it in house again instead of outsourced.

              Great idea that I can use SEO when I want to become an online entrepreneur / own an online business.
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  • Profile picture of the author greenrim
    Obviously it is still worth to become a "SEO Specialist", it will surely help you in succeeding in many of your own projects
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  • Profile picture of the author AmanD
    Yes, it is still profitable to learn. As a business owner, maybe it is not worth your bosses time, as he may have many other things to do.

    But your situation is probably different, and getting good at SEO could lead to a nice income stream for you.
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    • Profile picture of the author thet
      Originally Posted by AmanD View Post

      Yes, it is still profitable to learn. As a business owner, maybe it is not worth your bosses time, as he may have many other things to do.

      But your situation is probably different, and getting good at SEO could lead to a nice income stream for you.
      When the trust is there, he will probably give it all to me ;-)
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  • Profile picture of the author cookiesfromhome
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    It is not easy to become Seo specialist.One should need lots of patience to learn seo techniques and become on the top position in search engines.
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